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Shopify

If you’ve never designed a website previously, customer support is one of the most things to categorize in a prospective eCommerce website designer. Out of all the designers on our list, Shopify stands out as having the best customer support ever.

That, paired with a feature-rich platform and a drag-and-drop page maker, gives you a simple path to initiating and launching your online store, even if you have no other experience with this.

Without ever touching a single line of code, you can have a well-designed online cache up and running in no time.  The Lite plan doesn’t include Shopify’s page designers, so we don’t suggest that except you already have a website set up away.  As such, we highly recommend starting with the fundamental plan. It’s more than enough for most viewers just getting started. While the Basic plan and marketplace apps work perfectly for most visitors, you can upgrade to a topper tier when you’re ready for more advanced features and functionality.  And as always, the Shopify team is ready any time to walk you through using all of these latest capabilities to assist you to get the most out of your upgrade.  One important consideration to note is that you have to pay extra transaction fees on all plans unless you use Shopify’s built-in payment processor. This won’t be a deal-breaker for most visitors, but it’s something to think about.

WIX

Wix is our highly recommended site for most visitors because it’s especially simple to employ and you get everything you need to launch your online store at an affordable price.  When you sign up, you get a free domain name for the initial year, an unlimited product without having to start from scratch. You can begin free using Wix’s free plan to take it for a trial before pay out a single cent.

BigCommerce

When you need an eCommerce website builder that grows beside your expanding business, BigCommerce is the best choice. With that said, it doesn’t have an introductory plan that’s suitable for learners or those just getting started. Another feature with BigCommerce is that each plan has an annual revenue limit.  The cheapest plan caps out at $60k per year, so it’s a good place to begin but you’ll quickly outgrow this plan as your online store grows.

Shift4Shop

Shift4Shop is also known as 3DCart that created truly unlimited eCommerce website experts specifically for anyone craving complete control.  Whether you prefer initiating from a template and customizing to your heart’s desire or completely coding and developing from scratch, Shift4Shop produces everything you want to build a truly custom online shopping experience. When you sign up, you get access to Shift4Shop’s Core instruction which makes designing your custom themes simpler than ever in advance, You can even use the platform to build a custom mobile app for simple shopping on the go. With every scheme, you get unlimited products, unlimited bandwidth, unlimited product variants, and a fully functional design-in CRM.  As such, even the inexpensive plan offers more than many other high-priced plans and is limitless in terms of the number of products and traffic your online store can have. On top of that, it’s one of the only options on our list that includes an option for majority discounts.

Weebly

Weebly is the easiest and effective eCommerce website builder on our list. That’s a boon for smaller businesses, self-sufficient sellers, and native operations that wants a no-fuss no-frills solution to design a web store.  Over the last year, a lot of businesses especially ones that lean hard on walk-up customers, like restaurants and small retailers have wanted to pivot to online sales because of the global pandemic.

As such, Weebly has become a famous choice not only for mini-shops and their operations, but for the latest comers, latecomers, and those suddenly needing to contain eCommerce, and for the best reason. In less than an hour, you can list your products, design your online store, and push it to your customers. It’s incredibly simple to add new products, remove out-of-stock products, push updates, and track your inventory levels without trivial too much with the platform itself.  There’s no need then, to waste effective hours fiddling with your web store to get it to work as you need it to, no matter if you’re leaning efficiently on online sales or just using e-commerce as an addition. Every Weebly plan comes with a design-in shopping cart, a fast shop option that lets users check out in a matter of seconds, and automatic tax estimation. You also get unlimited products/services and in-store or delivery options at vacate.

On top of that, you can build custom coupons, offer digital gift cards, and manage inventory in real-time as visitors ordered. You can even optimize your website for local SEO and capture leads to enlarging your email list. You get everything you want to set up and run your tiny store without ever paying a penny. With that said, you can’t able to connect a custom domain name with a free account. If it is, you can upgrade to a paid plan for just $7/month. One thing to be aware of both the free and Personal ($6/month) plans shows Square ads on your website, which isn’t a huge deal if you’re a small, local store or selling products as a hobby.

But they’re very humble. No pop-ups or in-line ads. It’s just a little light or dark bar (you choose the theme) at the very below of your website. If you decide to upgrade to a topper tier (starting at $12 per month), you can enjoy an ad-free website, plus a free domain name for the first year, no transaction fees, and unlimited storage space. If you’re an experienced website expert or have one on your team, the other options on our list will likely feel extremely limiting because you don’t get a lot of control over how your website examines or functions.

Obtain a good domain name

A domain name, also known as your website address, is often the entry point to your website. It is most important that it makes the best impression for workability purposes, and also for search engine optimization (SEO).

• Make it easy to spell. Try not to use slang, made-up, or extremely difficult words.
• Keep it as short as possible. The shorter it is, the simpler it is to remember and type correctly.
• Use the proper domain extension. Try to always make it a .com domain name (as opposed to .net, .co, etc.) except it is more appropriate to operate another extension, such as .gov, .edu, or .org.
• Avoid numbers and hyphens. They are difficult to recall and low elegant and memorable than word-only domain names and maybe misunderstood when vocalizing the domain name.
• Make the address broad to smooth future growth. For example, flipkart.com is a much wide website address than BooksOnline.com and permits. Flipkart sells pretty much every type of consumer good instead of books only, as was its original purpose.
• Ensure it is memorable. With so many websites on the internet, it is very prime that your website name is familiar so the visitors will recall how to access it in the future.
• Research the domain name. Google it to see if a similar website address previously exists online that to make sure it does not contain any registered trademarks.
• Check if the price is right. Determine if you can buy your proper website address at an admire price since most good domain names are taken and will want to be bought from the current owner.
• Avoid nonsensical names. Choose the best name that conveys a meaning so that visitors will know immediately what your business is. Yahoo and Google are attractive names, but they are costly to trade, and your small business may not have a similar budget.
• Create an SEO-friendly URL. When applicable try to come up with an SEO-friendly website address that includes keywords and geo-location.

Purchase secure, scalable website hosting with the best technical support

A website host is a company that provides the technology and services necessary for a website to be viewed on the internet. You connect your domain name to your hosting supplier so that when visitors visit your website address, they display the website that you store on your hosting account.

Hosting services can cost anywhere between $5 to $200+ per month, depending on the kind of technology and support you choose. You can normally get a markdown if you purchase a yearly plan as opposed to a monthly plan.

Prominently shows a clear description of your business

It is supreme to let visitors know who you are and what you do now so they are unconcerned confused when they visit your small business website. Make sure your major homepage banner and subsequent banners are visual representations of your services, and also that you have an introductory text billing near the peak of the page that reports who you are and what you do.

Moreover, make sure both your major and footer navigation menus have “About Us” page links simply accessible so people can click them and read more about your business in-depth.

Implement the best content management system

A content management system (CMS) is a software program or application that is used to design and manage digital content, the best CMS will assist you maintains your site, and you don’t need more technical knowledge to use it.

You should choose a CMS that is designed for your unique needs; dissimilar systems are used for different reasons, such as user-friendliness, extensibility, and budget.

Choose a good e-commerce platform

If you plan on selling good products or services through your website, you want the correct technology to do so. (If you do not currently sell anything, you may need to consider doing so since e-commerce could potentially increase your profits.) If you decide to permit visitors to financially execute with you online, you will need to choose the perfect platform for your business model.

Create an interesting, believable, and engaging website user interface

Make sure your small business website interface leaves a positive feeling that drives final results. You can do so by implementing the below suggestions:

• Use affordable graphics and easy-to-read fonts.
• Make sure your graphics are compressed and optimized for speed loading. If your website is slow, search engines such as Google will penalize your ranking.
• Research the competition to see how they have designed and developed their own designed websites.
• Research your target audience to see what they need from your site and make it easy for them to accomplish it.
• Stay always on-brand throughout your website design.
• Design an intuitive navigation system that permits visitors to get to the pages they need quickly.
• Publish simply accessible contact information.
• Incorporate clear call-to-action.
• design pages that are standard for small business websites, like as:
• Home
• About us
• Products/Services with descriptions
• Sitemap (for SEO purposes)
• Management team
• Contact us
• Terms of use
• Privacy policy
• Additional pages were relevant to your specific minimal business.

Optimize your small business website 

SEO is a set of practices you apply to your website to ensure search engines index and rank your website appropriately and then show it to search engine visitors. Once your website is “crawled” by search engines, it plays a part with websites that have similar content. The better your website design and content are, the topper your site will show up on search engine result pages.

SEO mainly includes the following practices:

• Keyword research and implementation
• Optimal website code
• speed loading speed
• Being secure and having an SSL certificate installed; SSL is the standard security technology that certifies data passed between web servers and browsers remains private.
• Having a mobile-friendly website
• Existence of best-quality backlinks that lead to your website
• Having many positive reviews online (Google, Yelp, Facebook, etc.)
• Using internal links throughout your site to hold on people clicking and reading
• Utilize social media to link to your site

SEO is an extremely important on-going process that can mean the difference between showing up on the initial page of search engine results pages (resulting in large amounts of free traffic to your website) or page 250 (resulting in no traffic).

What is an SEO-friendly website?

SEO-friendly web design is the practice of designing websites that permit a search engine to crawl and read pages efficiently across a website. Betelgeuse is the best web designing company in Chennai. Once crawled, search engines can then serve the most relevant web pages to their visitors based on the topics they search for.

By ensuring that a search engine can simply crawl and understand your content is the initial step to making your web pages visible on the search engine result pages (SERP). Search engine optimization (SEO) focuses on your link structure, content, keywords, responsive layout, page speed, and other factors to assist your website to be most attractive to a search engine.

Why is an SEO-friendly website important?

We are the bestSEO services company in Chennai; Businesses that have SEO-friendly websites usually get additional traffic than their competitors who don’t build their own websites based on their target audience and search engines.

SEO should matter to your business because if someone does a Google search looking to solve a problem that they have and your business is efficient at solving that problem, you need your own website to be more visible to them. If your website isn’t ranking on the initial page of SERPs, it’s likely that you are missing out on potential customers.

Ensuring top rankings on the search engine is why it’s most important to start the web design process with SEO and your target audience in mind. The better the SEO strategies are integrated into your web design process, the better the chance of your web pages ranking on the initial page of SERPs.

How will an SEO-friendly website benefit your business?

Betelgeuse is the best SEO agency in Chennai, so we give surety to you doesn’t spend much time on the second page of Google, so why should your website be there? An SEO-friendly website is most important to any business that wants to be noticed online, however, most businesses don’t realize that search engine optimization needs to be designed into the web design process, and not added later on once the website is fabricated; we are the best web designing company in Chennai. With the investment into an SEO-friendly website, here are many benefits that your company will receive.

It improves your reputation

A poor online reputation may cost your business potential customers. Since nearly 90% of visitors check reviews before buying from a business, your website wants to deliver a good experience that assists influence a visitor’s decision. SEO-friendly web design will leave your visitors with a positive remaining impression of your brand.

Since your website is tailored to your target audience’s needs, it makes it simpler for customers to accomplish what they came to your website to do. Not only are they less likely to write a poor review, but they’re more likely to leave a positive one. Also, an SEO-friendly website combines everything to maximize your business visibility not just in search engines but with all other social media platforms, online publications, and review sites.

It attracts valuable traffic

Receiving web traffic is one thing, but attracting valuable customers is another thing. An SEO-friendly website that assists your business to attract customers who matter more to your business because you have integrated content and design that appeals respectively by adding value to them.

It’s optimized for conversions

Attracting quality traffic to your website is important but you also have to close the deal with them. SEO-friendly web design is also conversion rate optimized (CRO) so that it can logically guide your customers by their buying process. Every page viewed, clicked-link, newsletter subscribed, or form submitted will provide further insights to optimize the user experience.

It keeps paying your business back

SEO-friendly website design is a long-term investment that keeps reward you back as long as you maintain it. With minimal monthly maintenance, you generally not only maintain your current position in search results, but will also gaining compound growth as your traffic continues to increase, conversions get simpler, and your business grows.

It increases natural search traffic and brand awareness

80% of clicked search traffic goes to organic search while 40% goes to paid search ads. Being at the peak of SERPs demonstrates trust and credibility that your brand has the best quality content on your website that can answer the visitor’s query. This means that many of them will be able to recognize your brand which they’ll be more likely to choose when it comes time to permute.

It boosts your credibility and authority

The Internet has decidedly changed what the sales process looks like for many businesses. That’s because today, visitors have access to a wealth of useful resources that can guide them to learn about their options before they speak with a sales representative. And with SEO optimization, you can become a major part of the learning process.

That’s especially true if you merge your SEO efforts with content marketing. When you built informative, valuable content, you have the opportunity to design trust and credibility with potential visitors early in the research phase. Initially, a customer finds your site by searching for information related to your industry and seeing one of your resources in the search results. Then, they read that resource. If they like it, they might share it with their friends and subscribe to your email list; this is where the process slows down a bit. Those visitors maybe return to your site several times and read your email content regularly over the next few months without taking action. And if you are ready to use the traditional sales process, this can be frustrating. But with each piece of content they read, you’re initiating your brand as a credible, authoritative source of information.Then, when they are finally ready to buy or speak with a sales representative, they’ll know exactly which company to turn to and be extremely comfortable doing so after all of the useful information you’ve already provided for free.

It can help you stay ahead of your competitorsAs you optimize your site, you’re not just working to upgrade where your website ranks on results pages.You’re also moving to exceed your competitors.This means that as you move up in search results, you’ll earn a higher percentage of the clicks for your target keywords and your competitors will earn low.

What Is Video Marketing?

Video marketing is a segment of digital marketing, albeit a massive one. The promotion of a product or service using videos increases traffic on your website and social media channels as it demonstrates the real use of the product or service to your target visitors.

1.Live video streaming

The most familiar trend that’s used as a marketing tool as of this year. Streaming services like YouTube, Facebook, and Instagram all have the best features that allow viewers to start a live video stream. This is how other viewers communicate with each other. However, there is another latest trend to consider for your marketing strategy.

2.Social Media Algorithms and Video Content

More than 500 million videos have been uploaded to Facebook, Instagram, YouTube, Twitter, and Twitch in the last 365 days. That is up from 430 million videos that were uploaded the previous year and 380 million videos that were uploaded the year before that.

So, one of the trends that we can expect to see in 2021 is a surge in video uploads to about 387 million – which is about 1.3 million videos uploaded a day, or 55,594 an hour.

Definitely, no one can see even a pocket fraction of these videos. So, the very most important latest trends in the coming year will involve changes to the algorithms that these social media platforms use assists to determine which videos get discovered. This goes beyond video SEO.

3.Ultimate 360-degree Video Experience

And, the third video marketing trend is just an upgraded version of 2016’s social media sensation that permits the marketers to promote their services or produce an alluring 360 video experience to the viewers. With the arrival of Augmented Reality & Virtual Reality, it would be simple to make your videos apart from the competition.

4.Shoppable videos

This allows users to buy what they need as soon as they see it. Currently, people tend to have short attention spans when it comes to getting their attention through digital media marketing. When designing “shoppable” videos, remember to keep content short, but creatively pleasing.

5.Educational Videos

Videos are good as learning tools there’s no confusion about it. Touching both auditory and visual senses, videos make it simple for educators to produce effective and compelling instructor-led lectures, how-to tutorials, and simulations. From a marketing perspective, however, you can leverage this to draw conduct more effectively.

Now we’re living in a time of advertisement overload. Whether you are watching TV, browsing the internet, scrolling through social media, or just commuting to work, you will see many ads. Not only are there too many ads, sometimes, but they are also too intruding and even slow down page loading times. As a final result, consumers are blocking ads wherever they can. In fact, according to GlobalWebIndex, 50% of internet viewers now use ad-blocking applications.

6.Influencer video marketing

Influencers have always been a trend when it comes to digital marketing. However, this year marketing has escalated due to how much impact they bring into video marketing. From social media posts to vlogging about daily life on their YouTube channels, influencers will always be a useful tool in promoting products for your own brand.

7.Vlogging for Brands

As online viewing customs go, vlogs are maybe one of the most familiar forms of video content among internet users. As a matter of fact, more than 50% of Internet users watch vlogs every month. More often than not, individuals use vlogs, or video blogs, to document day-to-day life, share their expertise, exhibit their talents, or simply express themselves. However, in recent years, we’ve seen celebrities and micro-influencers leverage this to communicate with their fan base. Likewise, we have seen several brands following suit.

8.Video marketing across multi-channel

Providing more differences for customers is the best approach to effective video marketing. When you apply multichannel video marketing, make sure you go through various channels of sales such as the following:

1. Direct Sales
2. Sales through Retailer
3. Sales through Wholesaler
4. Sales through Agent

All in all, the major purpose of multichannel video marketing offers more options for visitors as well as to experience what your brand has to offer with a unique and technically trendy approach.

9.LinkedIn Video

My forecast for Video on LinkedIn was going to be the fact that they would probably be attaching video conferencing in LinkedIn Messaging, but they went ahead and launched that this year! So there is now: original Video, LinkedIn Live, LinkedIn Stories with Video, private video messaging on LinkedIn, AND LinkedIn video conferencing through messaging. So what is my prediction? LinkedIn will continue to feed its UI (User interface) with all features that construct video even better.

10.Interactive Videos

Visitors have higher expectations now more than ever (Microsoft). Gone are the days when providing the best services and offering the best quality products are enough to design a loyal customer base.Now, visitors gravitate towards brands that can provide them with unique, tech-forward shopping experiences. In fact, 85% of consumers expect brands to leverage new technologies to design better experiences for them (Salesforce).

11.Longer Ads

When social media platforms such Twitter and YouTube introduced the 6-second video ads (WARC), many brands braced themselves for what they thought would be the lifetime of micro advertisements. For innovators, Eggo waffles launched the L’Eggo Your Eggo commercial (Eggo Waffles on YouTube), where they easily poured syrup on freshly cooked waffles. Meanwhile, Halls released a mini video for Halls Kids Throat Pops that featured a kid picking the candy for cough relief (Halls on YouTube). Aside from these, there are numberless other similar ads from popular companies like Dove, Subaru, and Doritos.

At that time, it seemed like micro-videos were about to maintain the video marketing game. After all, by keeping ads short, they can boost video completion rates and increase their reach more adroitly. What’s more is because these ads are so short, there was a slim chance that prospects will find them annoying.

Search Engine Marketing

• Search engine marketing is one type of internet marketing us offering a best search engine marketing in Chennai that involves paying ads to get your website listed on the initial page results of the search engines.
• You could use YouTube video ads or graphic displays for instance to show traffic to your website. All these are excellent methods that you can use to assist get users coming your way.

 Social Media Marketing

. Always ensure that you offer an improved visitors experience as you market yourself on social media platforms, so we are the Best social media marketing service in Chennai. You can achieve this by designing a strong message that highlights your brand and influences people to take action.

• You have used social media this year by either sharing your posts on Facebook or Twitter. How can you then enhance your social media marketing strategy in 2021 to make them even better?
• There are different things that you can do to make content in your social media circles to be lively to your target audience. Using tools like as Hoot suite for scheduling your posts can assist you reach users that hail from different time zones.

Content Marketing

• Your content marketing strategy will only reward you off if you take pragmatic initiatives like; marketing automation, influencer marketing, mobile content, etc. Moreover, there is a reason for you to take mobile content marketing seriously. Smartphones already make about 60 per-cents of the entire global devices so you can imagine where the numbers are.
• Content marketing remains the ultimate method of attaining the attraction of a targeted audience. When marketing your content, aspire to make it relevant, valuable, and consistent. If you do this, it becomes striking to those who settle to read it.
• In the trend marketing setting, your focus should be the creation of content that solves problems for the people reading it. Also, remember to design content that remains evergreen.

Direct Messaging

• Direct messaging can work through differ means including via emails, social media apps (What Sapp, Facebook Messenger, and Viber), and private messages on Twitter or Facebook web. These apps provide a perfect platform for the business to keep engagement through text with the option of even making calls.
• Quite a significant number of reputable brands are now having conversations with the visitors directly by way of direct messaging. This helps to streamline the customer service experience and enhances sales. Direct messaging is surely one of the good feasible digital marketing trends in 2020 you need to implement.
• You just have to encourage your target market to send you messages if you wish to realize success with this method. Easily provide them with your social media handles and invite them to like it or follow your business then keep them engaged.

Interactive Emails

• If you even care enough to notice, you will realize that the elder plain text emails and newsletters are taking a dip for obvious reasons. Instead, there are new gracefully packaged emails that come with exciting new features that resemble and even function like website pages e.g. clickable buttons.
• You are mistaken to think that email marketing has lost a relationship in digital marketing. It remains a workable option and in fact, the ROI is still impressive, however, the figures are somehow reducing. This is why businesses want to reinvent how they package their emails.
• The added features in the emails do not just impress the visitors but also foster engagement, which leads to conversions. A viewer of your emails is more likely to click on your stylized buttons that have images than the old dated plain text links.
• You should however not just stop at using stylized buttons on the emails but also include the use of visuals and stunning designs. These designs and visuals will seriously encourage the audience that you are targeting to click on the links that you provide in the emails that you send them.

Niche Social Media Channels Marketing

• We saw some not-so-good case scenarios that affected the major social media giants. This brought about slowed growth of the supreme social media platforms like Facebook and Twitter. Fortunately, the less known social media channels are beginning to gain popularity and are showing impressive levels of growth.
• Marketers are embracing new social media platforms like as Reddit, Medium, Snap chat, and Pinterest. A trend is starting to take shape in which the young people aged below the age of 30 are moving towards these social media platforms.
• Why not grab an early initiative now and initial growing your presence on these emerging social media platforms when others are still reluctant? Your efforts will most likely pay you off shortly as these sites keep on raising, getting popular with many people and visitors.
• Now, taking your presence to these sites will assist you in effectively reach a target group that will grow tremendously in this decade.

Optimization for the Featured Snippets

• Have you ever think about why digital marketing trends keep changing so fast?
• Well, the answer to this question is very simple; it is because they are hosted on platforms that are ever-changing too. If you look at Google, for instance, it keeps its search algorithms updated many times annually. For you not to lag behind the new trends, you also want to evolve with the search engines.
• Today there are search queries that come with featured snippets that show on the initial pages of search results. Interestingly, these featured pieces get more traffic than the conventional search engine results. This is why you should not ignore them in your digital marketing attempt.
• The search engines constantly work to help users get good content. As a digital marketer, you also need to adapt to the changes and create SEO strategies that go hand in hand with the endeavours of search engines. The creation of best-quality content that encompasses every topic will be extremely crucial in this decade for the marketers who want to achieve success.

Responsive Web Designs

• Betelgeuse is the best web designing company in Chennai; Digital marketers now have to deal with gaining prospects by mobile. This is a trend that is here to stay with us and even perhaps after this tenner is up.
• To achieve success with digital marketing promotions in this decade, you must optimize your own website for mobile devices.
• A website that is well optimized and responsive on every device screen including mobile devices is attractive to many users, so using the right Word Press plugins is essential when making customizations. You can never go incorrect with having a website that is all-device-friendly.

Push Notifications on Browsers

If you have not noticed it, push notifications are rising steadily and according to statistics, more than 70% of online stores used them in 2019. More visitors have signed up for push notifications on the web than with newsletters.

Video marketing

We witnessed an in the popularity of video as a digital marketing tool over the last decade. Now, we have more customers of content preferring videos to other visual mediums. As per the current statistics, over 75% of online marketers use some sort of video content.

You got them! These are the ten digital marketing ideas that will assist you to boost up the traffic in 2021 that you should not overlook. From them, you certainly have realized that you must keep up with the swap to stay ahead of your competition. Keeping yourself abreast of these new and emerging technologies will let you win high in this trend decade.

Quantity plays a large part too. Writing more blogs/content, operate more links, and using a wider variety of keywords is a best way to rank higher over time—this is called ‘scaling’ and it’s attractive much what it sounds like.SEO is actually the practice of utilizing fixed qualitative content principles and technical improvements to upgrade your online traffic and rankings on SERPs. So, there are a few things we have chucked in there. Before we get too far ahead of ourselves, let’s jangle off the major tools you’ll be using to start designing your 2021 SEO strategy:

1. Keywords

Keywords are phrases that are most regularly searched for on Google, Bing, etc. and they are a searching part of determining your website’s rankings. Use the enough size of keywords in the correct places and in time you will see your pages scale up the leader boards.

It utilized to be stuff as many in there as achievable, but many of content then became malware and sites were ultimately punish by Google’s algorithms.

2. Focus on user experience (UX)

There is nothing worse than having to navigate a website that you can barely use. In fact, after more than a few seconds of frustration, many people don’t bother and Google will struggle to make the leading out of it too. Things such as dead links, error pages, and messy site form will all impact what people take away from your website.

Not only do visitors value a good experience and simple navigation, but this indefectible also Assist Google’s crawlers study your content and determine your SERP rankings. Use headings and short, simple-to-read paragraphs, order your sub-folders and optimize for mobile. All of these things will assist to reduce your bounce rate, improve other SEO metrics, improve your rankings, and create better conversion overall.

3. Undo anything that slows down your website

Once again, it can’t be enhance how simple it is to get the technical fabric right in order for your website and specific content to speak for itself. Whether you are writing communicative blogs/contents, selling a product/service, or simply pointing someone in the right direction, your site wants to be quick, accessible, and easy to use. These days, people expect immediate information’s and instant results. If your site takes an age to load, they will clearly move on.

There are a number of methods you can improve site speed and the overall smoothness of your UX: delete old/defunct plugins, clean up your code, optimize and compress your images, make sure your sub-space  flow and make sense, and use tools such Google Page Speed Insights or GTmetrix to continue monitoring in the future.

4. Pay attention to Google algorithm updates

We’ve briefly touched on this already but Google gets smarter and more inbuilt by the day. The basics updates and tweaks to the algorithm are constant and often unexpected, with sites either benefitting or being penalized for how intently they adhere to the most new update.

Rankings and penalties are set on by changes of factors like accessibility, temp, excessive advertising or malware content and etc., much as it can’t always be avoided; there are a few simple steps you can take to stay within touching distance.

5. Steal Your Competitor’s Broken Backlinks

We’ve already discussed how hard it can be to design quality backlinks, but one best tactic you can use is a variant of broken link designing. While this strategy is typically based on detecting broken links, creating content that fits the link, and reaching out to try and get it repointed to your piece (rather than the one that’s dead), there’s a spin on it that you can use to get a head start: shows the links that point to 404 pages on your competitors’ websites. Another key aspect in designing domain reputation/site authority is link-building. We have already touched upon why outbound/external links are most important: you not only enhance the information you are providing but you can receive reciprocal backlinks through outreach, etc.

Furthermore, links are a key ranking factor; Bots/crawlers discover content by following links through to subsequent pages and judging how suitable they are to a search query. This goes for internal linking as well, so don’t be scared to link to other useful pages on your site where necessary and where it feels native 65% of marketers notice an effect after one to three months of implementing a link-building strategy.

6. Metadata

designing on the foundation set through keyword research, metadata is not only just as important but is arguably the most straight way you can coax someone onto your website, as it is one of the initial things both Google and potential visitors will see. Google uses what is known as ‘crawlers’ (imagine tiny robot spiders), to scan through websites and gather the information that matches search queries, hence rankings: most relevant at the top.

When crawling sites, after initial indexing the URL, metadata is one of the next things on their checklist. This includes meta titles and meta descriptions and – i.e. the page title and short preview line you see when you search for anything on Google as well as alt-tags for things like snaps (almost like a secondary name should Google have trouble reading the first one). You can think of metadata’s are nearly as your shop window.

7. Wider technical SEO

Carrying on from that, there are various other technical problems in the back end of your site that once covey, can make a great difference in your SEO results. At the end of the day, if your website’s UX isn’t smooth and accessible, it’s going to be hard for any visitor to do anything significant on your site. For context, over 70% of all online traffic is mobile, so when it comes to things like UX, the technical stuff matters.

Whether it’s ensuring site speeds are fast, removing ‘toxic’ backlinks (links to websites that are deemed irrelevant or untrustworthy, etc.), or creating a clear XML sitemap with a clean URL structure, all of these technical SEO tips can be great when it comes to securing those top rankings. You don’t need anything to get in the way of SEO doing its job, which is allowing people to find your website naturally.

1. Keep Branding Consistent

Good practice in B2C and B2B website design is to keep the branding consistent throughout the whole site. It’s not easy to tell what their brand colors are, what their logo looks like, how they are positioning themselves, or even what services they offer. Website design that lacks consistent branding is difficult and confusing. There are quite a few brand websites out there that are a bit all over the place, so we proudly said we are the best web design company in Chennai. Only use the fixed brand colors, logos, and verbiage on every page of the website.

2. SEO (Search Engine Optimization)

SEO is one of our simple and effective web design best practices suggestions, we provide this attractive SEO so we called as Best SEO service in Chennai. It is used to increase the number of visitors to your website by obtaining a top-ranking placement on the search engine results page (SERP). It does this by using one phrase, known as a keyword that is used throughout compelling and readable content on your site. For the search engines, it’s essential to include all the most important on-page SEO tags and elements, including schema and XML sitemaps.

3. Social Media

We all know the power behind social media and the different ways we can use our social media outlets to show our brands and drive content so we are best social media marketing company in Chennai. That being said, anywhere you can link your social accounts, and you definitely should.

This could include (but is not limited to) your emails, blog articles, guest posts, other social bios, etc., This alone almost makes this a professional, one of our trendy website design with best practices that we suggest for the most traffic to your site. Because you’re social media icons are going to guide your audience outside of your own website.

4. Create Strong CTAs

The two major goals of a website are to attract a big target market and to tell the customer what you offer, so we are the Best web Development Company in Chennai. The final goal should always be to entice the visitor to complete an action – whether it is to sign up for a newsletter, download a case study, or set up a consultation. Strong calls to action are essential to converting website viewers into leads or new clients. Strong CTAs must be part of the initial B2B website design; they must be positioned in a proper place in the layout that makes sense for the target market. For example, a “Learn More” button may be placed higher in the web design. While a “Contact Us” form may be placed towards the bottom of the design when the viewers are more educated about a brand or company. These web design best practices should be considered for any brand or industry.

5. Fast Loading Time

A sole second of added page load speed can cause sales to drop by up to 30%. In 2013, the average size of websites grew by 42%. Websites are getting larger, and today’s research suggests that the sweet spot number for load times might be inching close to two seconds as opposed to the current three seconds. According to recent studies, 50% of visitors expect a website to processing time in less than 2 seconds. And, 45% of visitors will leave the website if the loading process takes more than 3 seconds. Here are some best web design best practices our professionals at LYFE Marketing implement for cutting your load times:

• Consider implementing a good content delivery network (CDN).

A CDN takes a website’s static files – like CSS, images, and JavaScript – and convey them on servers that are close to the user’s physical location. Because servers are closer to the user, they load more rapidly.

• Implementing brand new image formats to reduce the size of your images.

It’s said that 67 % of a website’s page weight on a desktop computer is images. Switching between different-sized and different-quality images to save bandwidth can assist reduce image weight by 20% – 50% without sacrificing quality?

• Your cache.

When a visitor visits a page on your site, the cached version will regularly be served unless it has changed since it was final cached; this saves a lot of requests to your server. And as a result, makes it speeder.

• Evaluate your plugins.

Plugins can bring new functionality and all features to your website, but the more plugins your website has the more work it has to do to load.

• Enable HTTP keep-alive response headers

HTTP requests are easy they grab and send a single file and then close.That may be easy, but it isn’t very fast. Keep-alive permits the web browser and server to admit to use the same connection to grab and send multiple files.

• Enable compression.

You can compress resources to under the number of bytes a page is sending over a network. You will want to develop your content for compression by designing consistency across your HTML and CSS code.

6. Mobile Friendly

You might design a great mobile-friendly website so we called as best Mobile App Development Company in Chennai, that website looks good when viewed on a desktop, but when being displayed on a cell phone or tablet. It becomes very disarrange, unorganized, and hard to navigate. If you’re in this boat, you will drop potential leads. Making it a lot simpler for website visitors to find all the information they need, stress-free. A responsive design serves all devices with the code that adjusts for every screen size. Responsive web design has been a part of web design best practices for years.

7. Email Marketing

Although an older form of staying connected, email marketing still plays a main role in keeping customers, so we are the Best Digital Marketing Company in Chennai.

Experience has shown us that 85 % of executives prefer to receive marketing communications through email rather than other forms of Digital marketing. Make sure that your viewers don’t have to go searching for your email sign-up icon.

8. Easy Navigation

The less time it takes for people to find what they’re focus for, the better. People look for loading time to be minimum and navigation to be simple.Optimizing the user’s experience of your site makes all the difference in web design best practices for your brand.You’ll also need to make sure that you’re most important pages have the highest accessibility. Let’s consider a few more site design best practices:

• Limit your navigation menu bar to 5-6 options. 90% of websites have their main navigation located in the header at the top of every page. Making horizontal top-level navigation a website design standard.
• Search bars are key, mainly for sites with lots of content.
• Contact information should be in the right-hand corner and simply visible.
• Sticky “back-to-top” buttons allow the visitors to scroll down to their center content and with the click of a below.
• Use breadcrumbs to let your site visitors know where they are.

This is mainly faith for e-commerce websites since this type of site has tons of product categories and subcategories.

This also applies to sites with lots of content. With breadcrumbs, one can simply go back to the previous page or check out a specific category.

9. Quality Photos

According to Hub-spot, people can able to recall up to 70% of information that is visually depicted for a period of 72 hours vs. only 20% of the information they hear for the same period of time.

With 45% of the population being visual learners, featuring high-quality photos and logos will assist your audience to gauge your brand and content more easily.

10. Color Scheme

If your background and text colors don’t show enough contrast. People will have difficulties reading your content and be displeased that your site is not visually appealing.

Your own website should embody the personality of your brand, and so should your color scheme.

Collect Product Reviews

You can also transform your customer’s experience into brand promotion by product reviews. According to the Google’s consumer barometer, “25% of brand promoters share their experiences online in their networks – twice as many as non-brand promoters.”

Google also found that 20% of brand advocates post a review online, compared to only 10% among non-brand promoters.”

To collect many product reviews, initiated by reaching out to customers who have recently purchased a product, especially those who are repeat buyers. You can use tools that automatically touch out to customers to give them options to review their purchases.

There are countless CRM tools available, as well as extensions available for various e-commerce CMS. Activecampaign, Dotmailer, Zoho Mails tool, Salesforce, and HubSpot are few such as tools.

These tools make it simpler to distribute requests for their product reviews. Activecampaign, for example, features an automation flow for forwarding automated reminders to customers.

CRM tools like Activecampaign gives a drag-and-drop editor permit you to set up automation flows using triggers, if-else conditions, and actions.

You can use tools and automation to drive more and more customer reviews.

Personalize UI and Customer Experience

User interfaces (UI) and customer experience means two opportunities to personalize interactions with your customers and finally convert them into micro-influencers; we are the best UI design company in Chennai.

To personalize UI, install browser cookies on your site, you can use browser cookies to identify a store visitor and salute them with personalized messages and deals.

To take it up a notch, you can use the customer’s geo-location to evaluate the areas demographics and weather conditions for unique product recommendations.

Additionally, you must mark previous product impressions, purchases, and wishlist to target your best customers with customized deals and products.

Focusing on the First 100 Days

If too much focus is put on pre-sale activity, then the potential to retain loyal customers is run down. Are you considering the buyer experience after the conversion? Companies want to consider how the buyer feels about the support and value of the company after the sale.

Turning the Customer into the Brand Promoter

Ever notice how Starbucks customers like to carry around their cups and establish off their purchase as they shop, walk, work or do just about anything? Starbucks is a main example of a company who has taken a target viewers and made their brand worth promoting. Word-of-mouth promotion is an exceedingly effective way to build new leads and retain customer loyalty. Starbucks has exploited this word-of-mouth promotion by building their brand desirable post-purchase.

Enable Social Proof Notifications

Social proof store notifications are when a store shows store data – in most cases, real-time purchases – with prospective customers. Social proof notifications permit e-commerce merchants to generate impulse purchases by establishing a fear of missing out (FOMO) around purchasing a product.

By setting up social proof notifications on your site, you can increase your sales conversion rate. Your visitors will react as micro-influencers as their purchases trigger a social proof for prospective consumers browsing on your site.

Other shoppers purchase best in real-time establishes trust and possibly sparks a sense of scarcity, driving impulse purchases.

If you want to use an e-commerce platform like Magento, WooCommerce, Shopify, or BigCommerce, you can simply set up social proof notifications.

Effective Branding

A company such Starbucks focuses on branding throughout their products and marketing campaigns. Your company needs to understand your visitors are completely in order to realize what kind of branding will appeal to them and keep them intrigued with your company.

Reminders and Post-Marketing Efforts

There are companies, such Amazon or Crazy8, that work hard at their post-marketing efforts in an attempt to bring visitors back for more. Betelgeuse is the best digital marketing agency in Chennai. Some companies use anticipating marketing to guess which products will interest you most. Amazon utilizes guessing design to offer segments on their website, like “Recommendations for You” or “Inspired by Your Shopping Trends.” The company also sends out emails on similar topics, as well as shopping cart reminders.

Re-Marketing

Companies can use responsive design ads that re-market to customers who have already been to their website; Betelgeuse is the best web design in Chennai. Footlocker, Natural Force and Blinq are a few of the companies that use re-marketing to target the visitors who have viewed products and then left the page. These ads are noticeably displayed beside Google search results or at the top of another page, tempting the customer with product images specifically geared towards products they showed interest in. Seeing other shoppers purchase best in real-time establishes belief and hopeful sparks a sense of scarcity, driving impulse purchases.

Special Deals

Pizza-Hut and other companies mainly focus on offering their email subscribers exclusive offers. In order to get VIP deals from the company, a person has to subscribe to the emailing list. This benefits Pizza-Hut by keeping their company in the forefront of the customers mind, but also benefits Pizza-Hut when the customer is excited about receiving the frequent exclusive deal emails.

Supportive Content

Customers who can go to a company for carry more likely to continue purchasing from them whenever they want something in that industry. Lowes offers blog articles on creative ideas for the home and garden, while Home Depot offers DIY articles with kind guides for home improvement projects, such installing a washing machine. The magazine Cooking Light offers helpful cooking points, including videos, on their site. These attempts bring in new customers searching for assist and retain previous customers who continue to turn to their brand for excellent resources and valuable content.

Another form of supportive content includes training videos or articles that instruct your customers how to use your product. By showing customers how to get the most out of your product, you can benefit two-fold with an advertisement for those interested in the type of product you offer, as well as by retaining your customers’ loyalty with useful support.

When a company does what is best for its visitors, then the visitors will continue to come back for more. Look for ways to turn your customers into your considerable fans and brand promoters.

Does your Site Have A Professional Design?

Google’s results page to show the most relevant organic search results quickly and accurately. Google introduced various now-infamous algorithm updates that have been given names such as Panda, Penguin, and Hummingbird, These algorithm adjustments are intended to isolate poor websites and scammers, while also fine-tuning.

These on-going algorithm updates mean that Google is always looking at the design of your site (at least to some extent) as a way of judging its authority. Google has to serve visitors with quality and authoritative sites they will actually use! If it doesn’t, its business will suffer. As users, we are drawn to the sites that look more professional and have a best quality Design, so we proudly said we are the best web design company in Chennai.

•  Forcing Customers to Create an Account

Forcing your visitors to create an account is the conversion killer.

Numerous customers buy gifts on sites they don’t frequent themselves, like as for a wedding gift or baby shower. That gift-giving customer may have no intention of purchasing on your website again. Forcing that visitors to create an account before they order the gift will make it less likely for them to want to complete that transaction.

Visitors might get frustrated trying to remember yet another set of usernames and passwords. Some may have concerns about the site storing their private information and credit card number. Other customers may have concerns that designing an account will sign them up for your email newsletter, and they don’t want any more messages cluttering up their inbox.

When you do ask your visitors to create a profile, be sure to share with them the benefit of doing so, such as being able to check on the status of their order or to gain discounts on future orders.

• Does your site have a good Copy?

Good written copy should be used in most sections of your ecommerce site – from the home page to individual product pages and we are the best web design and development company in Chennai. Although there are no other real rules on how long or short the copy should be, there are a few things that you should take into consideration when crafting the copy for your site:

Do you have a voice? Copy on ecommerce websites can be totally cold, so why not let your special personality come through in your tone of voice in order to stay memorable.

Is your copy sales led? Don’t forget that your site is likely to be the initial port of call for many potential customers. Tell them what the benefits of using your products are rather than focus on their best features. Do you have testimonials or reviews that could be added as social media proof of how amazing your products are?

Is the copy unique? Manufacturers often provide the copy for their products but don’t easily copy and paste this into your product pages. Not only will this be fairly obvious to visitors who are researching products but it will make it hard for your pages to rank in Google. Google doesn’t like duplicate content and will filter out similar pages – make sure this doesn’t happen to you by writing your unique content.

• The shipping rate is too high

Ideally, on an ecommerce website, the shipping rate for thin-weight items within the US should be just a few dollars. This is especially true if your right product or a very similar product is for sales on Amazon.com, whereby Prime members can get the item in just three days for no shipping cost. If you’re trade a product that weighs less than a pound and cost less than $100, a shipping rate over $5 would be considered unreasonable by a lot of consumers.

Especially pay attention to your competition here. It’s not uncommon for visitors to look around your own website, add items to their cart with every intent to buy, and then abandon the cart if your shipping rate is too high. And then most likely they will go to Amazon or your competitor who has a less shipping rate and purchase very alike items from them.

• Shipping takes too long

If the shipping time on your site takes too lengthy, you may be losing customers. It should be very clear to your visitors not only the shipping time to their location but also how long your processing time is. There are a number of times I personally bought an item for an event based on the shipping time of two days but didn’t realize there was a three-day processing time prior to my ordered items shipping and the item did not arrive for my event and I was disappointed.

Again, Amazon Prime members can get items shipped to them within two days for free, or with the trend Prime Pantry, in certain cities, they can get items delivered to them in just two hours. So, if a visitors visiting your website wants an item for this weekend and it’s a Tuesday, know that if your shipping and processing times are not fast enough, that visitors may not end up purchasing through you.

It’s understandable if you don’t have the infrastructure or your unauthorized-party logistics aren’t set up to be able to ship items faster or to send them out of your location faster, but know that that may be an item attacks the sales on your ecommerce website.

• Our Site is not secure

Visitors are not ready to enter their credit card information on your website if your URL does not begin with HTTPS.

Our best blog about HTTPS security, “Communications over HTTPS are encrypted between the client and the server so hearer don’t listen in, no one tampers with the data, and your website data isn’t forged.”

If your website does not have HTTPS security, when a user initial visits your page, they may get a security error which includes the text “not recommended” about continuing to your website – which really doesn’t look best. Many viewers will stop at this point and not go through to your website at all. If they do continue to your website, they will probably be less confident to purchase items on your site.

What Is White Hat SEO?

White hat SEO means following the “rules”. Purely, you use only ethical tactics and follow search engine guidelines.

What Is Black Hat SEO?

Black hat SEO means using unsafe practices. You can use tactics that can (and, let’s be honest, do) work. Until they don’t. These range from using tactics that go against guidelines from search engines to more wild activities (which can lead to manual actions).

What Is Gray Hat SEO?

As with a lot of SEO, there are differing opinions on what gray hat SEO is.

Take the initial page of Google’s results on “what is gray hat SEO” and you’ll see articles with a mixture of definitions, broadly falling into the categories of:

• It’s a tactic that is currently neither white nor black hat but changes to the ways search engines work could become the opposite in the future.
• It’s a combination of white hat and black hat techniques.

Both of these definitions have a commonality.

Gray hat SEO is neither black hat nor white hat, but some entity is in the middle.

Either transitioning between the two or a mixture of the two, It’s a fade line.

Not something you should robotically be penalized for.

Not something that you would voluntarily inform Google you are doing.

It’s not necessarily a poor practice, but it is being done with the intention to get ahead in the rankings.

Content Quality

Bing’s guidelines on website content clearly indicate the level of quality needed to rank well:

“Websites that are thin on content, showing mostly ads or affiliate links, or those otherwise redirect visitors away to other sites rapidly tend not to rank well on Bing. Your content should be simple to navigate, should be rich and engaging to the website visitor, and provide the information they seek.”

White Hat

Just so happens that the content is best quality that other sites need to loop to it as a resource.

Creating content of value to visitors with the goal of teaching, informing, or delighting them.

Black Hat

Private Blog Networks (PBNs), adding your website link to any blog comment you can, and paying rewards for links.

These all audibly go against Google and Bing’s webmaster guidelines.

Gray Hat

Creating content clearly for the sake of gaining links could be considered against Google’s guidelines by the definition given above.

However, if that content is really suitable and valuable to visitors to the site, is it really against the spirit of the guidelines? A gray area.

The Ways They Differ

It’s not just in their definitions that black, white, and gray hat techniques differ.

It’s in their risks and rewards too.

Risk

Implementing black, white, or gray hat techniques all carries risks.

Black hat techniques have a direct risk of manual actions.

If you are caught going against the search engine guidelines then you may be penalized by some or all of your website content being separated from the search indices.

White hat techniques run the risk of being inactive.

The web might be the best place if every website played by the search engines’ rules, but they don’t.

If you are determined to play by the rules you might sacrifice the top rankings in some instances.

As such, if your brand is in a competitive industry you might not be able to rank against competition that is employing black hat techniques.

PBNs and other link schemes can be extremely effective. Gray hat techniques have the risk of being penalized later.

If the activity you are carrying out is border-line against the guidelines then you don’t know when the search engine might secure algorithms to crack down on it.

Longevity

Black hat techniques might be effective in the short term.

But if they are discovered rapidly by the search engines, then the effects might be short-lived.

Investing time and money into designing a private blog network that gets discovered and the links demoted might be a waste.

White hat techniques have the best chance of standing the test of time.

If the search engine guidelines are in place to help promote quality on the internet, then it is unlikely that the definition of quality would swap substantially enough for something that was once considered in line with the guidelines to suddenly be outside of them.

Gray hat techniques might fall under more surveys from the search engines over time which could reduce their effectiveness.

Case Studies

If you use your existing work to help win new clients or secure the next promotion, your methodology is critical.

Speaking about your PBN scheme is not going to win you your next search award.

Most employers, if they know much about SEO, will be unwilling to take a risk on someone who boasts openly about their success with content farms.

It’s also most likely to make risk-averse clients very nervous.

Playing by the search engine rulebooks can be a relaxed, more frustrating process than black hat SEO.

If you are fortunate without cutting corners then it is something to definitely shout about.

White hat SEO techniques, used successfully, show good skill.

Gray hat SEO, in truth, will form a huge part of any SEO campaign. As such, it is hugely well accepted in the SEO community.

Although they straddle the white hat/black hat divide due to the intention to manipulate the search results, they pay dividends and aren’t simply cut violations of the webmaster guidelines.

Many people reading this article will likely have a differing viewpoint on what activity is the white or gray hat.

As such, this activity really isn’t taboo. Innovative link-building campaigns win awards.

Discussing a strategic content plan designed to get your category pages ranking topper will be impressive in an interview.

Conclusion:

White hat SEO and black hat SEO might seem easy to define on the surface, but in truth, most SEO seems to fall into the gray zone.

Black hat SEO carries substantial risks.

If the website you are working on is not your own, and the holder does not understand the risks, then it is never acceptable to expose the site to those risks.

White hat SEO might seem the clear way to go if you want to know that you are above reproach.

Is it going to make you competitive enough though?

Gray hat SEO sits somewhere in the middle.

In this author’s opinion, white hat SEO and gingerly considered gray hat SEO is likely your safest route.