What is content strategy?

A content strategy is the best strategy that takes your business goals and then uses content as a main to achieve business goals; we are the best Digital Marketing agency in Chennai.

For instance, your business goals might include improves brand awareness (to ultimately drive more revenue) to achieve this goal, you might implement a content strategy that mainly focuses on SEO to improve website visibility on the SERPs and drive traffic to your products or services.

Content Marketing provides a tremendous opportunity for businesses to boost their results. By delivering valuable and relevant content to visitors, you can develop your online reputation, design a community and grow promoters of your brand.

You can’t reach your content marketing goals if you don’t know what you are looking to achieve. Since different types of content work well in pursuit of some goals rather than others, it’s important to definitely define success from your organization’s perspective first. You can’t end up wasting time on efforts that don’t line up with what you want to accomplish.

Social media marketing assists businesses:
  • Improve brand awareness
  • Design engaged communities
  • Sell products and services using original social commerce solutions
  • Measure brand sentiment through social listening
  • Give customer service on social media platforms
  • marketing their products and services to target visitors
Who will be reading your content?

Who are the target visitors for your content? For how many of them are you creating content? Just as your business might have more than a single type of visitor, your content strategy can cater to more than single type of visitor or viewer.

Using different types of content types and channels will assist you to deliver different content to each type of audience you have in mind and engage everyone your company does business with.

Plan your social content

Once you’re clear on your business goals, it’s the correct time to build a social media content audit on the content you’ve designed so far. Look at what are posts performed well, which ones didn’t and what you posted on each platform. If you’re using a social media management platform like Sprout Social, you can look at all of your social media information and analytics in single place. You can utilize Sprout’s Report Builder for a holistic view of how all of your social media content is performing.

Perform Content Audits

Another aspect of keeping your content marketing strategy on-going is to build periodical content audits. This practice is essential because it authorize you to have a neat snap of what state your current content is in, and if you have enough in each bucket.

Buckets comprise themes, topics, buyer personas (target audiences), buyer stages, and formats. When you complete a content audit, you must know how much content you have in each of these buckets. You may find loss. If so, go back to your strategy and try to catch why.

Keyword optimization

You can use tools such as Keyword Planner, SEMrush, Ahrefs, and Uber-suggest to detect keywords to optimize your content. You can also look at Answer the Public to detect ideas and questions people ask to give your content a further SEO boost.

Educate with your content

Content has long been king and 2021 was no opposed.

Citing figures from the Content Marketing Institute’s 2021 trends report we are the best Digital marketing agency in Chennai, noted 80% of B2B marketers use content marketing. Before we start speaking about content marketing, which is a very broad topic, I would like to notice the branding, which at the same time is an even broader terms

The way I see and speak about branding is the overall representation of your brand’s reputation, core values, and value proposition. It’s the image that’s left in the visitor’s mind after many interactions with your brand.

For example, if you were to travel an essay service, you’d need students to perceive it as the “best essay writing service” in town/country/continent/world, right? Not just good, but best!

In order to design a “best” content marketing plan, you should have strong branding to back it up. Increase your mission statement, clarify your value proposition, and understand your audience well before you begin.


Content marketing is an art. Since true art demands both talent and skill, it means that you cannot skip the original work. You have to act smart and spend your time sensibly.

Don’t spend too much time pursuing failing strategies. Try to make them work once, twice, but then if you really don’t feel it, just down it. Use the analytics but utilize your intuition too.

Start a trendy campaign, create a new article, and do something new each day. Tomorrow is a new day – that’s the mind-set. Content marketing mastery is reached through consistent and persistent learning and testing.

Create a workflow

In your content strategy, workflow is just the sequence of steps that takes an asset from interest to publication. Your workflow must clearly identify who will do what.

Since designing a piece of content involves multiple components, you’ll want to get granular with your steps—even if you’re a team of one. This way, as you get more resources and set more ambitious goals, you’ll every time have a clear process.

Choose your social media platforms

Before you initiated churning out content, you must make sure that you’re using a platform where your target audience actually hangs out. Different social media platforms attract different demographics. Research which platforms are most famous with people who match your customer profile.

Latest business keeper might assume a content strategy is a ‘nice-to-have, but not totally necessary early on. However, producing high-quality content to meet business wants should assist companies to build trust with the latest audiences and, ultimately, succeed over the long haul.

A sound content strategy supports on both sides of your product, those who are still figuring out what their major challenges are, and those who are already using your product to overcome these challenges.

Your content supports the solution(s) you’re offering and makes your visitors more qualified users of your product.

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 Attractive Reasons for Set-up a Re-Marketing Campaign

  • Remarketing is the most important strategy for increasing sales conversions.
  • A remarketing campaign is the best way to create brand recognition.
  • Third-party tools make remarketing-campaign setup easy.
The Different Types of Remarketing

We are the best digital marketing Agency in Chennai, when we say remarketing; we’re discussing a whole bucket of different types:

  • Video Remarketing (Google Ads): Your ads are displayed as pre-roll video ads on YouTube and other Google display partners to people that have previously visited your site.
  • Search Remarketing (Google Ads): ads are appearing at the top of the search engine results when someone who has already visited your website searches for particular terms or services.
  • Show Remarketing (Google Ads): ads are shown as display ads on other websites within the Google display ad network.
  • Dynamic Remarketing (Google Ads): Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that cover products or services that visitors viewed on your website or app.
  • Social Media Remarketing: You can use LinkedIn remarketing, Facebook remarketing, and Pinterest remarketing to serve ads to people who have to stay with your website while they browse those social media channels and partner websites.
  • Customer List Remarketing: With both social media marketing and Google Ad words remarketing, you can upload lists of contact data that your visitors have given you. When those people are signed into Google or that specific social media site, you can display their ads across different websites or on that social platform.

Retargeting campaigns permit you to target specific visitors with specific ads to convince them to convert to your offer. These campaigns work because they enable you to display those visitors’ ads who’ve already expressed an interest in your product. With the assist of search engines and social media channels, you can remind them they needed to resolve a problem and why your product offers the best solution.

How Remarketing Works?

It’s not hard to set up a remarketing campaign for your site. What it requires is pixel installation.

When you design a campaign with a particular ad network, the network will provide you with a few pieces of code to attach to your website. Every time the latest viewer visits your site, the code will drop an anonymous browser cookie and the user will be added to your retargeting list. When the same visitors visit another site that hosts display or local ads from your ad network provider, the system will serve your ad to this particular user. This will arise as long as you have an active campaign running.

Google’s move to shut down the use of unauthorized cookies will impact the ability of marketers to remarket. Betelgeuse is the best digital marketing agency in Chennai, That’s why it is important to advertise on platforms based on the Utilize of first-party data that permits tracking. Although the move to a cookie-less, it is still important to start planning now for tools and tactics that will permit you to remarket in the future.

  • Capitalize on lost website traffic.
  • Target people who have already visited your site and shown interest in your donation.
  • Target audiences who are more likely to transform.
  • Keep your brand at top of your mind by strategically displaying ads to interested audiences.
  • Affordable marketing tactics are obtainable on a scope of platforms and channels.
  • Suitable for every industry and vertical.
  • Comes in more ad formats, including display ad, search RLSA, dynamic carousel, and more.
  • For e-commerce dynamic retargeting enables marketers to serve personalized ads for different visitors based on products or services they viewed on your website.

Display remarketing is a huge way to design your brand because there’s so much more creative magic you can infuse into an image ad that will make your visitors devotion and remember you.

I discovered the power of this many years ago when I realized the vast majority of our site traffic:
  • Came to us through non-branded organic searches.
  • Didn’t transform, and left and never came back.
  • The conventional notion of the marketing funnel is a fully out-dated concept for CRO.
  • Today, you don’t have to go from impressions to clicks to conversions, losing visitors on your leaky landing pages. The funnel is a desktop concept from 15 years ago, and we are way past that now.
  • Day, Visitors can parachute into your channels at any stage. It’s almost like a river in that your customers can flow in from any point, and they never really leave either, thanks to remarketing.
Generate sales

As you’ve seen, sales can be one of those results that conversions bring.

For businesses, it can be frustrating to have visitors who make it to the end of the funnel but don’t transform.

Remarketing is the best way to get them to revise and then buy.

Sales are the most valuable goals that you can achieve with remarketing.

Many visitors visit product pages but don’t always purchase for various reasons.

Especially with ads on the Display Network, displaying the product regularly is a strategy that has a psychological side.

Reinforcing this purchase desire is one of the major motivational factors of the strategy.

Common components of a marketing campaign include:
  • Promotion
  • Advertising
  • Distribution
  • Merchandising
  • Pricing
A remarketing program will permit you to track certain pages on your website.
  • This will permit you to identify the customers who spent time on those pages without converting in their first visit.
  • For example, many brands will track their purchase cart pages, so they can target those who leave their shopping carts.
  • Once you have identified the targets, you can then show specialized ads that promote the products they already viewed.
  • These ads, therefore, will be highly customized and promote items that people already showed an interest in, increasing their relevance.
Remarketing offers brands the tools they want to design improved ad experiences.

They can tap into the interests of their visitors and display the content that they have the greatest interest in seeing.

Those who want to design a successful remarketing ad campaign must consider how the following steps can boost their success.

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How to drive more Traffic to Your Website

Use SEO to Increase Your Store’s Discoverability

We are the best SEO agency in Chennai. You want to get your content in front of the correct people. They are the ones that share your content; they are the ones that link to your content; they are the ones that can assist amplify your own innovative content.

Make Sure Your Site is Responsive

The days when internet browsing was done purely on desktop PCs are long gone. Today, many more peoples are than ever before are using mobile devices to access the web, and if you force your viewers to pinch and scroll their way around your site, you’re normally telling them to go elsewhere. We are the best web designing company in Chennai, Even if you have a basic website, you still want to ensure that it is accessible and comfortably viewable across a range of devices, including fewer smartphones.

Establish Content Writing Guidelines

Content writing guidelines assist in normalized the quality of content you produce. Developed a portion of a website style guide.

  • Content formatting requirements
  • The preferred tone of voice
  • Content lengths
  • Image use
  • Fact-checking and citing requirements
  • Internal and external linking
  • Editorial workflow
  • SEO requirements
Attend Conferences

Whatever industry you’re in, chances are there are at least one or two important conventions and conferences that are relevant to your business. Attending these events is the best idea speaking at them is even better. Even a halfway decent speaking engagement is a good step to visualize yourself as a thought leader in your industry and gain significant exposure for your website.

But how do you get started with outreach?

It starts with a list. You design a list of sites and journalists relevant to both your niche and the content you’ve created. And when we say list, we aren’t talking about 15 or 25 people. You want to create lists with 200s of sites and journalists to get the best ROI for your outreach efforts.

Can your visitors actually find your store online?

When visitors search for your products online, you want your store to be one of the topmost results for that search, especially since ⅓ of all clicks go to the first organic result on Google. That prized higher position is a key ingredient for creating sustained, qualified website traffic for your online store.

Post Content to LinkedIn

LinkedIn has become much more than a means of identifying another job. The world’s highest professional social network is now a valuable publishing platform in its own right, which means you must be posting content to LinkedIn on a normal basis.

Gather Data and Publish Reports

Getting traffic to a trendy website can be hard. Especially, when you don’t yet have a large copywriting content to churn new pieces daily.

So focus on quality over quantity in your previous days. Go on a deep Internet dive and gather some interesting industry information, then pack it into a comprehensive report and publish it on your website.

Optimize Your Site

After completing keyword research, it’s the right time to optimize the site, specifically things like title tags and <h> tags and the content (the body of the page) itself. We are the best web development company in Chennai.

On-page optimization is the most important thing because including the keywords you need to rank for within your <h> tags and on-page content can, well, help you rank for them. Your Meta data title also serves as a call-to-action within the SERPs, enticing people to click through to your site instead of a competitor’s (or it will if you write the best one!) Don’t go overboard on the keyword front, though. Write for clicks first and keywords next.

Another key component of optimization is your Meta descriptions. Unlike title tags, <h> tags, and your body content, Meta descriptions couldn’t affect rankings. They do, however, affect clicks.

Repurpose Content

Best blog posts have a long shelf-life. A data-backed post, published on your site could be later repurposed into:

  • A series of social media posts
  • Downloadable charts, graphics, PDFs, etc.,
  • The audio version shared on unauthorized platforms
  • Narrated or screencast video
  • Email marketing sequence
  • Syndicated content for guest posting
Examine Your Analytics Data

Google Analytics is an invaluable source of information on just about every thinkable aspect of your site, from your most popular pages to viewer’s demographics. Keep a close eye on your Analytics data, and use this data to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most famous. Inspect visitor’s data to see how, where and when your site traffic is coming from.


With so many businesses trying to develop the website traffic, there are many opportunities for backlink exchanges. Reach out to suitable sites and offer your content as an additional resource to include in one of the site’s posts. To add an additional incentive, you can provide a mutually beneficial backlink exchange, offering to add one of their links to a post of yours as well.

That’s exactly what we did for one of our visitors, Rainbow Muffler & Brake. We built a blog post for them called, “The Essential Road Trip Checklist for Your Car.” We then found relevant websites through the Pitch box and reached out to those sites to see if they needed to encourage our post.

Start Guest Blogging

Before you say it not, real guest blogging isn’t dead, despite what you may have heard. Protecting a guest post on a reputable site can increase blog traffic to your website and assist design your brand into the bargain. Be warned, though standards for guest blogging have transformed radically during the past eighteen months, and spammy tactics could result in firm penalties.

Research the Competition

If you haven’t used software such BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to give you an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading and talking about, and emulate that specific content to bring traffic to your website.

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The Ultimate Guide to Email Marketing in 2021

Email marketing is one of the best digital marketing practices of communicating with leads and visitors with email. Betelgeuse is the best digital marketing agency in Chennai; Normal email-based marketing messages attached with email newsletters, promotional campaigns, and event announcements. Email marketing generally has a significantly higher ROI than many other marketing channels.

How does email marketing work?

Email marketing is not spam. It’s not an individual note from a previous colleague either. It’s something in between, visitors don’t give their private information softly, and if used correctly email marketing can be both a relationship-building and profit-building tool.

Email marketing is the process of targeting your visitors and audience through email. It assists you to boost conversions and revenue by providing followers and customers with valuable information to help achieve their goals.

When to Use Email Marketing?

There are many more steps to utilize email marketing some of the most common including using the tactic to:

  • Design relationships: create connections through personalized engagement.
  • Boost brand awareness: retain your company and your services top-of-mind for the moment when your prospects are ready to engage.
  • Promote your best content: Use email to share relevant blog content or useful assets with your prospects.
  • Generate leads: Entice subscribers to gives their personal information in exchange for an asset that they’d find valuable.
  • Market your products: you can promote your products and services.
  • Nurture leads: Delight your visitors with content that can help them advanced in their goals.
The Importance of Email Marketing

We have covered the huge question, what is email marketing, but haven’t gotten into why email marketing is so much important for your business. Let’s discuss that now.

Despite the rise of social media and uninvited spam email (which is never the best marketing strategy), email remains the most effective step to nurture leads and boost customer loyalty.

There are many reasons you must make email marketing one of your high priorities, but here is the top:

  1. Email is the no.1 communication channel. Did you know that at least 97% of visitors check their email daily? That can’t be said of any other communication channels.
  2. You own your list. On any social media platform, your account (along with all your fans and posts) should be suspended or deleted at any time, for any reason, without notice. However, you own your email list
  3. Email just converts better. Viewers who buy your products marketed through email spend 135% more than those who do not receive email offers. Email marketing has an ROI (returns on investment) of 4600%. That’s great! And if you are if social media transform even better, think again: the average order value of an email is at least three times higher than that of social media.

Email is easily the good way to make sales online. Now that you know the significance of email marketing, let’s learn the best ways to go over it.

Email marketing is a strategy where businesses built and sends email campaigns to their contact lists. It’s one of the best effective and low-price marketing strategies, especially for businesses looking to leverage their contact list. Businesses think about typical design email marketing campaigns to generate and nurture leads, share news and content, and promote your products and services.

Design Your Email Campaign

With an outline of your email campaign, you are ready to begin creating your emails. This requires initiate choosing how you plan to locate your email marketing campaign, like as manually (not recommended), or using an email marketing tool, such as email marketing software or customer relationship management software that permits you to send a drip campaign. After selecting which platform you need to use, write your email messages and design visuals.

Choose an Email Marketing Platform

While it’s possible to design an email campaign manually, businesses should take advantage of the tools and resources available through email marketing platforms that make it quick and easy for almost anyone to design, schedule and monitor campaigns. There are many great email marketing platforms available, each with varying features, such as Mail-chimp and Hub-Spot. Compare top providers and choose the good email marketing software for your business.

Create Email Messaging

No matter which email marketing platform you choose, most permit you to select a template and begin composing the message for your emails. Ideally, you need to keep the number of copies within the email brief. This is because the more you write, the more people will read. By being concise and to the point, your message will reach more of your viewers. Also, the more customized you can be with your messages, the better.

Reasons Businesses Should Use Email Marketing
  • Affordable: Email marketing is a very cheap form of marketing. Most businesses choose to use an email marketing platform, many of which offer limited free plans or low-priced plans averaging between $10 and $50 per month.
  • Easy to use: Email marketing software systems make it very simple to create emails without any special design expertise, schedule campaigns to send emails automatically, develop A/B test campaigns, and monitor email interactions and user data.
  • Effective: Despite being both affordable and often free as well as simple to use, email marketing is also effective. Nearly 70% of B2B marketers say email marketing is their most productive marketing channel for generating revenue, according to Word Stream.
  • Foster relationships: Businesses can use email marketing to speed up the relationships with existing customers and to stay top of mind. These assists drive repeat sales for businesses as it serves as reminder advertising.
Email Marketing Examples

When designing an email campaign, the best way to get ideas is by looking at examples of existing email marketing campaigns. Look at an email and consider what its overarching goal is and how it works to reach this. Notice that most emails include an easy graphic with straightforward text and a call to action (CTA) button for recipients to take a certain action that helps the business achieve its goal.

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Most effective SEO Strategies 2021

Search engine optimization (SEO) is one of the best effective ways for attracting potential visitors to your website, but here’s the thing you want to use it in the right way, we are the best SEO Agency in Chennai.

As we initiated to top rank or simply maintain your rankings, you want to keep modifying your SEO strategy in accordance with Google as its algorithm evolves.

Create a List of Keywords

Everything in search engine optimization goes around keywords.

You can simply find keywords that your target customer searches for using Google Suggest.

These usually make stunning keywords for SEO because they come directly from Google.

So you know that viewers are actually searching for them.

I suggest typing a few different keywords into Google until you have a list of about a few keywords.

Keyword research is at the base of any solid SEO strategy. It may seem obvious, but it’s important to design content and web pages that your visitors actually search for. It’s common for huge brands to excess content that doesn’t target specific keyword phrases or targets the same term regularly.

With advanced keyword research, you’ll be able to cover topics audibly without cannibalizing keywords and diluting value. That means extra website traffic, more engagement, and increased conversion rates.

Optimize For On-Page SEO

This step is all about keyword-optimizing your content for SEO, There’s a lot more to on-page SEO than I should cover in a single post.

So if you need to learn more about optimizing your content for SEO, this video may help.

That said here are three on-page SEO techniques that I suggest focusing on in 2021.

If you’re searching for durability and cost-effectiveness when it comes to digital marketing, organic search strategies driven by SEO couldn’t be battered. Not only is SEO in-expensive than paid advertising but its effects are longer lasting.

Internal Linking

Agreed internal linking still works.

But you have to do it correctly.

Specifically, you need to link FROM high-authority web pages TO pages that want authority.

Make Your Content Look Awesome

A design might be the most underrated portion of content marketing.

You can have the good content ever written.

Improve and Update Your Content

This is working surprisingly well right now.

You might have read about the time that I used The Content Re-launch to boost my organic traffic by 270.8%:

And I’m happy to tell you that this approach works well and best.

Focus on user experience (UX)

There is nothing worse than having to navigate a site that you can hardly use. In fact, after more than a few seconds of frustration, many people don’t bother and Google will struggle to make the good out of it too. Things like dead links, error pages, and messy site structures will all impact what visitors take away from your website, we are the best web designing company in Chennai.

Not only do viewers value has best user experience and simple navigation, but this seamlessness also assists Google’s crawlers to scan your content and determine your SERP rankings. Remove anything that slows down your site

Once again, it can’t be enhanced how simple it is to gather the technical stuff right in order for your website and specific content to speak for itself. Whether you’re writing informative blogs, selling a product/service, or easily pointing someone in the right direction, your site wants to be quick, accessible, and simple to use. These days, people expect rapid information and instant results. If your site takes an age to load, they’ll easily move on.

There are many different ways to improve site speed and the overall smoothness of your UX: delete old/defunct plugins, clean up your code, optimize and compress your images, make sure your sub-folders flow and make sense, and use tools like Google Page Speed Insights or GT-matrix to continue to observe in the future.

Pay attention to Google algorithm updates

We have briefly touched on this previously but Google gets smarter and much intuitive by the day. The core updates and tweaks to the algorithm are constant and often unexpected, with sites either benefitting or being penalized for how firmly they adhere to the most recent update.

Rankings and penalties are determined by a type of factors: accessibility, speed, excessive advertising content, etc. Whilst it can’t always be avoided, there are little simple steps you can take to stay within touching distance. Initially, follow industry websites and forums to keep track of recent/impending updates. Google’s Search Console Community is the best start – and make sure to closely track your traffic using services like Google Analytics and SE-Mrush to see where updates may have occurred, so you can then adjust correspondingly.

Improve live content & add missing subtopics

Lastly, you want to remember that there is no real finish line when it comes to your SEO strategy. Constant updates and battling with your competitor’s means that there’s always work to be done, not to mention that you can still improve on what you’ve done already. If you haven’t been using SEO properly previously, going back and updating content with keywords, backlinks, and better readability is the best way to get started. You can even ensure that pages that have been performing better carry on traffic growth or design upon that standard by regularly updating them.

Circling back to your own keyword research, this is the best opportunity to utilize these phrases and competitor analysis as the basis for a long-term content plan. Each keyword should branch off into an excess of others and with that comes more ideas for content. Rather than writing, say, one piece of a specific topic, design it a ‘cornerstone’ article from which a number of other more specific ones create. A proper content examination can be done using tools like SEMrush and Yoast; adding and updating previous content can double your traffic just try to make it as evergreen as possible and be sure to use that internal and external linking we speak about.

If you’re searching for longevity and cost-effectiveness when it comes to your digital marketing, organic search strategies driven by SEO can’t be beaten. Not only is SEO in-expensive than paid advertising but its effects are longer lasting.


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10 Secrets Landing Page Ideas to Improve Your Conversion Rates

  1. Know your audience

Landing pages in here is no single-size-fits-all.

Even in a specific calling, there will be different audiences with different needs. For example, weight loss for men above 35 is a specific niche.

However, some men may be stay-at-home mums while others are busy career men. Some may be obese while others are trying to lose just 5 pounds. Some may prefer yoga while others such managing.

So, if you are targeting these dissimilar audiences, you will need different landing pages that speak to them personally. Your headlines will need to be mismatched.

  1. Research what is not working on your landing page

We can’t tension on this any less anybody who clicks through to your landing page need something or at least will look into what is in for them? And that ‘something’ you decide, must be made visible and very explicit. Confirm everything in your head made it onto the page. They mustn’t be put in the correct place where they have to search and figure out what to do the following landing on your page.

The CTA must be clear. The complete landing page involves a headline, image, and must centre around one product, in particular, to keep it clear and simple. Stress more on how does that product relate to the customers? You can put your call to action near the top of the page, even if your viewers might need more information before they act.

  1. Know who you’re talking to

It’s all too simple to read a list of tactics and shoot to edit your landing pages.

But Mike Lieberman of Square 2 Marketing recommends concentrating on “strategy before tactics.”

He explains: “by choice of jumping in and designing a landing page, we should take the time to understand who is going to be landing on that page, what we want them to read remark, and how we need them to feel when they land on this page. This is critical to receiving that conversion.”

Before we go any further, ask yourself the questions Mike divides. Focus your whole landing page around the answers from headline text to video content. You’ll need to initiate with concrete foundations before we build up. “Today, consumers request private treatment, and when you are moving them along a path with strategic targeting and retargeting, you are able to locate the suitable landing page for where they are at”, assume Big Splash Social‘s Anneline Breetzke. That’s why Breetzke recommends picking the time to design landing pages targeted to your visitors personally because “it makes sense to them as the logical next step, which increases conversions.”

  1. Strong headline and a call-to-action

Your headline will determine just how successfully you’re landing page converts. It should be compact and about 8 to 10 words long. The headline should be benefit-driven and mention the amount of value the followers are getting for ‘free’. If you can speak in the customer’s native language and mark their deep-seated concerns in your headline, you’ll have a successful landing page.

  1. Always deliver value

We believe that behind any high-scoring strategy must stand a higher value proposition a clear, easy statement of the benefits, both tangible and intangible, that the company will provide; along with the approximate price it will charge each visitors segment for those benefits. All of the company’s visitors should see significantly more benefit from the transaction than they are being asked to pay.

  1. Make your landing page copy flow

It’s the way you are communicating with visitors. You can’t convince them to convert without text to tell them why right?  “In my experience, one of the most effective ways to upgrade your landing page conversion is to activity a captivating flow of text,” explains Ollie Smith of ExpertSure. He says: “You want your landing page copy to be convincing, to get the point across, and to be genuine.”

  1. Design a great pre-click experience

Some might incorrectly assume that landing pages are all about a prominent ‘call-to-action or ‘click me’ button. But that’s not it. The best landing pages that convert well are those that permit a good pre-click experience.

Everything that happens before a prospect clicks your ad, Logos, colours, headlines, images; relevance; when and where it’s already seen. These are just small samples of what can impact a prospect’s willingness to click your ad.

What this means is the copy, design, and overall ‘scent’ of the message that constructs someone to your page (generally called the pre-click experience) should lead seamlessly into the landing page experience, maintaining similar copy, imagery, and ‘scent.’”, Read on to understand each of these elements that attach to your landing page’s scent on the page.

  1. Reference Google Ads data

Chances are you’re driving trade to your landing pages from Google Ads campaigns. Instead of sitting blindly and hoping for the good, Lindsey Broussard of Online Optimism recommends diving into your Google Ads data and making personalized tweaks based on the results.

  1. No external links

The only links on your landing page must be to your privacy policy and maybe another legal page like your terms of service. These links should be the below of the page and in a compact, less obtrusive font size.

As mentioned advanced, your landing page only has one objective to turn visitors into followers.

If you have links pointing to your blog or other pages, a percentage of your followers may click on these links and disappear down the rabbit hole without ever subscribing to your list.

  1. A decent ‘Thank You’ page

Last but not least, once a visitor signs up, they must be taken to a thank you page which lets them know that their free gift has been emailed to them, or ask to click on the email confirmation link which was just sent to them. Or say, “Thanks for signing up!”

What matters is that you tell them what they want to know, and this will encourage them that their action (signing up) was acknowledged.

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5 best eCommerce website builders for 2021


If you’ve never designed a website previously, customer support is one of the most things to categorize in a prospective eCommerce website designer. Out of all the designers on our list, Shopify stands out as having the best customer support ever.

That, paired with a feature-rich platform and a drag-and-drop page maker, gives you a simple path to initiating and launching your online store, even if you have no other experience with this.

Without ever touching a single line of code, you can have a well-designed online cache up and running in no time.  The Lite plan doesn’t include Shopify’s page designers, so we don’t suggest that except you already have a website set up away.  As such, we highly recommend starting with the fundamental plan. It’s more than enough for most viewers just getting started. While the Basic plan and marketplace apps work perfectly for most visitors, you can upgrade to a topper tier when you’re ready for more advanced features and functionality.  And as always, the Shopify team is ready any time to walk you through using all of these latest capabilities to assist you to get the most out of your upgrade.  One important consideration to note is that you have to pay extra transaction fees on all plans unless you use Shopify’s built-in payment processor. This won’t be a deal-breaker for most visitors, but it’s something to think about.


Wix is our highly recommended site for most visitors because it’s especially simple to employ and you get everything you need to launch your online store at an affordable price.  When you sign up, you get a free domain name for the initial year, an unlimited product without having to start from scratch. You can begin free using Wix’s free plan to take it for a trial before pay out a single cent.


When you need an eCommerce website builder that grows beside your expanding business, BigCommerce is the best choice. With that said, it doesn’t have an introductory plan that’s suitable for learners or those just getting started. Another feature with BigCommerce is that each plan has an annual revenue limit.  The cheapest plan caps out at $60k per year, so it’s a good place to begin but you’ll quickly outgrow this plan as your online store grows.


Shift4Shop is also known as 3DCart that created truly unlimited eCommerce website experts specifically for anyone craving complete control.  Whether you prefer initiating from a template and customizing to your heart’s desire or completely coding and developing from scratch, Shift4Shop produces everything you want to build a truly custom online shopping experience. When you sign up, you get access to Shift4Shop’s Core instruction which makes designing your custom themes simpler than ever in advance, You can even use the platform to build a custom mobile app for simple shopping on the go. With every scheme, you get unlimited products, unlimited bandwidth, unlimited product variants, and a fully functional design-in CRM.  As such, even the inexpensive plan offers more than many other high-priced plans and is limitless in terms of the number of products and traffic your online store can have. On top of that, it’s one of the only options on our list that includes an option for majority discounts.


Weebly is the easiest and effective eCommerce website builder on our list. That’s a boon for smaller businesses, self-sufficient sellers, and native operations that wants a no-fuss no-frills solution to design a web store.  Over the last year, a lot of businesses especially ones that lean hard on walk-up customers, like restaurants and small retailers have wanted to pivot to online sales because of the global pandemic.

As such, Weebly has become a famous choice not only for mini-shops and their operations, but for the latest comers, latecomers, and those suddenly needing to contain eCommerce, and for the best reason. In less than an hour, you can list your products, design your online store, and push it to your customers. It’s incredibly simple to add new products, remove out-of-stock products, push updates, and track your inventory levels without trivial too much with the platform itself.  There’s no need then, to waste effective hours fiddling with your web store to get it to work as you need it to, no matter if you’re leaning efficiently on online sales or just using e-commerce as an addition. Every Weebly plan comes with a design-in shopping cart, a fast shop option that lets users check out in a matter of seconds, and automatic tax estimation. You also get unlimited products/services and in-store or delivery options at vacate.

On top of that, you can build custom coupons, offer digital gift cards, and manage inventory in real-time as visitors ordered. You can even optimize your website for local SEO and capture leads to enlarging your email list. You get everything you want to set up and run your tiny store without ever paying a penny. With that said, you can’t able to connect a custom domain name with a free account. If it is, you can upgrade to a paid plan for just $7/month. One thing to be aware of both the free and Personal ($6/month) plans shows Square ads on your website, which isn’t a huge deal if you’re a small, local store or selling products as a hobby.

But they’re very humble. No pop-ups or in-line ads. It’s just a little light or dark bar (you choose the theme) at the very below of your website. If you decide to upgrade to a topper tier (starting at $12 per month), you can enjoy an ad-free website, plus a free domain name for the first year, no transaction fees, and unlimited storage space. If you’re an experienced website expert or have one on your team, the other options on our list will likely feel extremely limiting because you don’t get a lot of control over how your website examines or functions.

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How to develop a professional website for your website?

Obtain a good domain name

A domain name, also known as your website address, is often the entry point to your website. It is most important that it makes the best impression for workability purposes, and also for search engine optimization (SEO).

  • Make it easy to spell. Try not to use slang, made-up, or extremely difficult words.
  • Keep it as short as possible. The shorter it is, the simpler it is to remember and type correctly.
  • Use the proper domain extension. Try to always make it a .com domain name (as opposed to .net, .co, etc.) except it is more appropriate to operate another extension, such as .gov, .edu, or .org.
  • Avoid numbers and hyphens. They are difficult to recall and low elegant and memorable than word-only domain names and maybe misunderstood when vocalizing the domain name.
  • Make the address broad to smooth future growth. For example, flipkart.com is a much wide website address than BooksOnline.com and permits. Flipkart sells pretty much every type of consumer good instead of books only, as was its original purpose.
  • Ensure it is memorable. With so many websites on the internet, it is very prime that your website name is familiar so the visitors will recall how to access it in the future.
  • Research the domain name. Google it to see if a similar website address previously exists online that to make sure it does not contain any registered trademarks.
  • Check if the price is right. Determine if you can buy your proper website address at an admire price since most good domain names are taken and will want to be bought from the current owner.
  • Avoid nonsensical names. Choose the best name that conveys a meaning so that visitors will know immediately what your business is. Yahoo and Google are attractive names, but they are costly to trade, and your small business may not have a similar budget.
  • Create an SEO-friendly URL. When applicable try to come up with an SEO-friendly website address that includes keywords and geo-location.
Purchase secure, scalable website hosting with the best technical support

A website host is a company that provides the technology and services necessary for a website to be viewed on the internet. You connect your domain name to your hosting supplier so that when visitors visit your website address, they display the website that you store on your hosting account.

Hosting services can cost anywhere between $5 to $200+ per month, depending on the kind of technology and support you choose. You can normally get a markdown if you purchase a yearly plan as opposed to a monthly plan.

Prominently shows a clear description of your business

It is supreme to let visitors know who you are and what you do now so they are unconcerned confused when they visit your small business website. Make sure your major homepage banner and subsequent banners are visual representations of your services, and also that you have an introductory text billing near the peak of the page that reports who you are and what you do.

Moreover, make sure both your major and footer navigation menus have “About Us” page links simply accessible so people can click them and read more about your business in-depth.

Implement the best content management system

A content management system (CMS) is a software program or application that is used to design and manage digital content, the best CMS will assist you maintains your site, and you don’t need more technical knowledge to use it.

You should choose a CMS that is designed for your unique needs; dissimilar systems are used for different reasons, such as user-friendliness, extensibility, and budget.

Choose a good e-commerce platform

If you plan on selling good products or services through your website, you want the correct technology to do so. (If you do not currently sell anything, you may need to consider doing so since e-commerce could potentially increase your profits.) If you decide to permit visitors to financially execute with you online, you will need to choose the perfect platform for your business model.

Create an interesting, believable, and engaging website user interface

Make sure your small business website interface leaves a positive feeling that drives final results. You can do so by implementing the below suggestions:

  • Use affordable graphics and easy-to-read fonts.
  • Make sure your graphics are compressed and optimized for speed loading. If your website is slow, search engines such as Google will penalize your ranking.
  • Research the competition to see how they have designed and developed their own designed websites.
  • Research your target audience to see what they need from your site and make it easy for them to accomplish it.
  • Stay always on-brand throughout your website design.
  • Design an intuitive navigation system that permits visitors to get to the pages they need quickly.
  • Publish simply accessible contact information.
  • Incorporate clear call-to-action.
  • design pages that are standard for small business websites, like as:
  • Home
  • About us
  • Products/Services with descriptions
  • Sitemap (for SEO purposes)
  • Management team
  • Contact us
  • Terms of use
  • Privacy policy
  • Additional pages were relevant to your specific minimal business.
Optimize your small business website 

SEO is a set of practices you apply to your website to ensure search engines index and rank your website appropriately and then show it to search engine visitors. Once your website is “crawled” by search engines, it plays a part with websites that have similar content. The better your website design and content are, the topper your site will show up on search engine result pages.

SEO mainly includes the following practices:
  • Keyword research and implementation
  • Optimal website code
  • speed loading speed
  • Being secure and having an SSL certificate installed; SSL is the standard security technology that certifies data passed between web servers and browsers remains private.
  • Having a mobile-friendly website
  • Existence of best-quality backlinks that lead to your website
  • Having many positive reviews online (Google, Yelp, Facebook, etc.)
  • Using internal links throughout your site to hold on people clicking and reading
  • Utilize social media to link to your site

SEO is an extremely important on-going process that can mean the difference between showing up on the initial page of search engine results pages (resulting in large amounts of free traffic to your website) or page 250 (resulting in no traffic).

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Why you should develop a website with SEO-friendly?

What is an SEO-friendly website?

SEO-friendly web design is the practice of designing websites that permit a search engine to crawl and read pages efficiently across a website. Betelgeuse is the best web designing company in Chennai. Once crawled, search engines can then serve the most relevant web pages to their visitors based on the topics they search for.

By ensuring that a search engine can simply crawl and understand your content is the initial step to making your web pages visible on the search engine result pages (SERP). Search engine optimization (SEO) focuses on your link structure, content, keywords, responsive layout, page speed, and other factors to assist your website to be most attractive to a search engine.

Why is an SEO-friendly website important?

We are the bestSEO services company in Chennai; Businesses that have SEO-friendly websites usually get additional traffic than their competitors who don’t build their own websites based on their target audience and search engines.

SEO should matter to your business because if someone does a Google search looking to solve a problem that they have and your business is efficient at solving that problem, you need your own website to be more visible to them. If your website isn’t ranking on the initial page of SERPs, it’s likely that you are missing out on potential customers.

Ensuring top rankings on the search engine is why it’s most important to start the web design process with SEO and your target audience in mind. The better the SEO strategies are integrated into your web design process, the better the chance of your web pages ranking on the initial page of SERPs.

How will an SEO-friendly website benefit your business?

Betelgeuse is the best SEO agency in Chennai, so we give surety to you doesn’t spend much time on the second page of Google, so why should your website be there? An SEO-friendly website is most important to any business that wants to be noticed online, however, most businesses don’t realize that search engine optimization needs to be designed into the web design process, and not added later on once the website is fabricated; we are the best web designing company in Chennai. With the investment into an SEO-friendly website, here are many benefits that your company will receive.

It improves your reputation

A poor online reputation may cost your business potential customers. Since nearly 90% of visitors check reviews before buying from a business, your website wants to deliver a good experience that assists influence a visitor’s decision. SEO-friendly web design will leave your visitors with a positive remaining impression of your brand.

Since your website is tailored to your target audience’s needs, it makes it simpler for customers to accomplish what they came to your website to do. Not only are they less likely to write a poor review, but they’re more likely to leave a positive one. Also, an SEO-friendly website combines everything to maximize your business visibility not just in search engines but with all other social media platforms, online publications, and review sites.

It attracts valuable traffic

Receiving web traffic is one thing, but attracting valuable customers is another thing. An SEO-friendly website that assists your business to attract customers who matter more to your business because you have integrated content and design that appeals respectively by adding value to them.

It’s optimized for conversions

Attracting quality traffic to your website is important but you also have to close the deal with them. SEO-friendly web design is also conversion rate optimized (CRO) so that it can logically guide your customers by their buying process. Every page viewed, clicked-link, newsletter subscribed, or form submitted will provide further insights to optimize the user experience.

It keeps paying your business back

SEO-friendly website design is a long-term investment that keeps reward you back as long as you maintain it. With minimal monthly maintenance, you generally not only maintain your current position in search results, but will also gaining compound growth as your traffic continues to increase, conversions get simpler, and your business grows.

It increases natural search traffic and brand awareness

80% of clicked search traffic goes to organic search while 40% goes to paid search ads. Being at the peak of SERPs demonstrates trust and credibility that your brand has the best quality content on your website that can answer the visitor’s query. This means that many of them will be able to recognize your brand which they’ll be more likely to choose when it comes time to permute.

It boosts your credibility and authority

The Internet has decidedly changed what the sales process looks like for many businesses. That’s because today, visitors have access to a wealth of useful resources that can guide them to learn about their options before they speak with a sales representative. And with SEO optimization, you can become a major part of the learning process.

That’s especially true if you merge your SEO efforts with content marketing. When you built informative, valuable content, you have the opportunity to design trust and credibility with potential visitors early in the research phase. Initially, a customer finds your site by searching for information related to your industry and seeing one of your resources in the search results. Then, they read that resource. If they like it, they might share it with their friends and subscribe to your email list; this is where the process slows down a bit. Those visitors maybe return to your site several times and read your email content regularly over the next few months without taking action. And if you are ready to use the traditional sales process, this can be frustrating. But with each piece of content they read, you’re initiating your brand as a credible, authoritative source of information.Then, when they are finally ready to buy or speak with a sales representative, they’ll know exactly which company to turn to and be extremely comfortable doing so after all of the useful information you’ve already provided for free.

It can help you stay ahead of your competitorsAs you optimize your site, you’re not just working to upgrade where your website ranks on results pages.You’re also moving to exceed your competitors.This means that as you move up in search results, you’ll earn a higher percentage of the clicks for your target keywords and your competitors will earn low.

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11 technologies for video marketing

What Is Video Marketing?

Video marketing is a segment of digital marketing, albeit a massive one. The promotion of a product or service using videos increases traffic on your website and social media channels as it demonstrates the real use of the product or service to your target visitors.

1.Live video streaming

The most familiar trend that’s used as a marketing tool as of this year. Streaming services like YouTube, Facebook, and Instagram all have the best features that allow viewers to start a live video stream. This is how other viewers communicate with each other. However, there is another latest trend to consider for your marketing strategy.

2.Social Media Algorithms and Video Content

More than 500 million videos have been uploaded to Facebook, Instagram, YouTube, Twitter, and Twitch in the last 365 days. That is up from 430 million videos that were uploaded the previous year and 380 million videos that were uploaded the year before that.

So, one of the trends that we can expect to see in 2021 is a surge in video uploads to about 387 million – which is about 1.3 million videos uploaded a day, or 55,594 an hour.

Definitely, no one can see even a pocket fraction of these videos. So, the very most important latest trends in the coming year will involve changes to the algorithms that these social media platforms use assists to determine which videos get discovered. This goes beyond video SEO.

3.Ultimate 360-degree Video Experience

And, the third video marketing trend is just an upgraded version of 2016’s social media sensation that permits the marketers to promote their services or produce an alluring 360 video experience to the viewers. With the arrival of Augmented Reality & Virtual Reality, it would be simple to make your videos apart from the competition.

4.Shoppable videos

This allows users to buy what they need as soon as they see it. Currently, people tend to have short attention spans when it comes to getting their attention through digital media marketing. When designing “shoppable” videos, remember to keep content short, but creatively pleasing.

5.Educational Videos

Videos are good as learning tools there’s no confusion about it. Touching both auditory and visual senses, videos make it simple for educators to produce effective and compelling instructor-led lectures, how-to tutorials, and simulations. From a marketing perspective, however, you can leverage this to draw conduct more effectively.

Now we’re living in a time of advertisement overload. Whether you are watching TV, browsing the internet, scrolling through social media, or just commuting to work, you will see many ads. Not only are there too many ads, sometimes, but they are also too intruding and even slow down page loading times. As a final result, consumers are blocking ads wherever they can. In fact, according to GlobalWebIndex, 50% of internet viewers now use ad-blocking applications.

6.Influencer video marketing

Influencers have always been a trend when it comes to digital marketing. However, this year marketing has escalated due to how much impact they bring into video marketing. From social media posts to vlogging about daily life on their YouTube channels, influencers will always be a useful tool in promoting products for your own brand.

7.Vlogging for Brands

As online viewing customs go, vlogs are maybe one of the most familiar forms of video content among internet users. As a matter of fact, more than 50% of Internet users watch vlogs every month. More often than not, individuals use vlogs, or video blogs, to document day-to-day life, share their expertise, exhibit their talents, or simply express themselves. However, in recent years, we’ve seen celebrities and micro-influencers leverage this to communicate with their fan base. Likewise, we have seen several brands following suit.

8.Video marketing across multi-channel

Providing more differences for customers is the best approach to effective video marketing. When you apply multichannel video marketing, make sure you go through various channels of sales such as the following:

  1. Direct Sales
  2. Sales through Retailer
  3. Sales through Wholesaler
  4. Sales through Agent

All in all, the major purpose of multichannel video marketing offers more options for visitors as well as to experience what your brand has to offer with a unique and technically trendy approach.

9.LinkedIn Video

My forecast for Video on LinkedIn was going to be the fact that they would probably be attaching video conferencing in LinkedIn Messaging, but they went ahead and launched that this year! So there is now: original Video, LinkedIn Live, LinkedIn Stories with Video, private video messaging on LinkedIn, AND LinkedIn video conferencing through messaging. So what is my prediction? LinkedIn will continue to feed its UI (User interface) with all features that construct video even better.

10.Interactive Videos

Visitors have higher expectations now more than ever (Microsoft). Gone are the days when providing the best services and offering the best quality products are enough to design a loyal customer base.Now, visitors gravitate towards brands that can provide them with unique, tech-forward shopping experiences. In fact, 85% of consumers expect brands to leverage new technologies to design better experiences for them (Salesforce).

11.Longer Ads

When social media platforms such Twitter and YouTube introduced the 6-second video ads (WARC), many brands braced themselves for what they thought would be the lifetime of micro advertisements. For innovators, Eggo waffles launched the L’Eggo Your Eggo commercial (Eggo Waffles on YouTube), where they easily poured syrup on freshly cooked waffles. Meanwhile, Halls released a mini video for Halls Kids Throat Pops that featured a kid picking the candy for cough relief (Halls on YouTube). Aside from these, there are numberless other similar ads from popular companies like Dove, Subaru, and Doritos.

At that time, it seemed like micro-videos were about to maintain the video marketing game. After all, by keeping ads short, they can boost video completion rates and increase their reach more adroitly. What’s more is because these ads are so short, there was a slim chance that prospects will find them annoying.

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