Keep Branding Consistent
Good practice in B2C and B2B website design is to keep the branding consistent throughout the whole site. It’s not easy to tell what their brand colors are, what their logo looks like, how they are positioning themselves, or even what services they offer. Website design that lacks consistent branding is difficult and confusing. There are quite a few brand websites out there that are a bit all over the place, so we proudly said we are the best web design company in Chennai. Only use the fixed brand colors, logos, and verbiage on every page of the website.
SEO (Search Engine Optimization)
SEO is one of our simple and effective web design best practices suggestions, we provide this attractive SEO so we called as Best SEO service in Chennai. It is used to increase the number of visitors to your website by obtaining a top-ranking placement on the search engine results page (SERP). It does this by using one phrase, known as a keyword that is used throughout compelling and readable content on your site. For the search engines, it’s essential to include all the most important on-page SEO tags and elements, including schema and XML sitemaps.
We all know the power behind social media and the different ways we can use our social media outlets to show our brands and drive content so we are best social media marketing company in Chennai. That being said, anywhere you can link your social accounts, and you definitely should.
This could include (but is not limited to) your emails, blog articles, guest posts, other social bios, etc., This alone almost makes this a professional, one of our trendy website design with best practices that we suggest for the most traffic to your site. Because you’re social media icons are going to guide your audience outside of your own website.
Create Strong CTAs
The two major goals of a website are to attract a big target market and to tell the customer what you offer, so we are the Best web Development Company in Chennai. The final goal should always be to entice the visitor to complete an action – whether it is to sign up for a newsletter, download a case study, or set up a consultation. Strong calls to action are essential to converting website viewers into leads or new clients. Strong CTAs must be part of the initial B2B website design; they must be positioned in a proper place in the layout that makes sense for the target market. For example, a “Learn More” button may be placed higher in the web design. While a “Contact Us” form may be placed towards the bottom of the design when the viewers are more educated about a brand or company. These web design best practices should be considered for any brand or industry.
Fast Loading Time
A sole second of added page load speed can cause sales to drop by up to 30%. In 2013, the average size of websites grew by 42%. Websites are getting larger, and today’s research suggests that the sweet spot number for load times might be inching close to two seconds as opposed to the current three seconds. According to recent studies, 50% of visitors expect a website to processing time in less than 2 seconds. And, 45% of visitors will leave the website if the loading process takes more than 3 seconds. Here are some best web design best practices our professionals at LYFE Marketing implement for cutting your load times:
- Consider implementing a good content delivery network (CDN).
- Implementing brand new image formats to reduce the size of your images.
It’s said that 67 % of a website’s page weight on a desktop computer is images. Switching between different-sized and different-quality images to save bandwidth can assist reduce image weight by 20% – 50% without sacrificing quality?
- Your cache.
When a visitor visits a page on your site, the cached version will regularly be served unless it has changed since it was final cached; this saves a lot of requests to your server. And as a result, makes it speeder.
- Evaluate your plugins.
Plugins can bring new functionality and all features to your website, but the more plugins your website has the more work it has to do to load.
- Enable HTTP keep-alive response headers
HTTP requests are easy they grab and send a single file and then close.That may be easy, but it isn’t very fast. Keep-alive permits the web browser and server to admit to use the same connection to grab and send multiple files.
- Enable compression.
You can compress resources to under the number of bytes a page is sending over a network. You will want to develop your content for compression by designing consistency across your HTML and CSS code.
You might design a great mobile-friendly website so we called as best Mobile App Development Company in Chennai, that website looks good when viewed on a desktop, but when being displayed on a cell phone or tablet. It becomes very disarrange, unorganized, and hard to navigate. If you’re in this boat, you will drop potential leads. Making it a lot simpler for website visitors to find all the information they need, stress-free. A responsive design serves all devices with the code that adjusts for every screen size. Responsive web design has been a part of web design best practices for years.
Although an older form of staying connected, email marketing still plays a main role in keeping customers, so we are the Best Digital Marketing Company in Chennai.
Experience has shown us that 85 % of executives prefer to receive marketing communications through email rather than other forms of Digital marketing. Make sure that your viewers don’t have to go searching for your email sign-up icon.
The less time it takes for people to find what they’re focus for, the better. People look for loading time to be minimum and navigation to be simple.Optimizing the user’s experience of your site makes all the difference in web design best practices for your brand.You’ll also need to make sure that you’re most important pages have the highest accessibility. Let’s consider a few more site design best practices:
- Limit your navigation menu bar to 5-6 options. 90% of websites have their main navigation located in the header at the top of every page. Making horizontal top-level navigation a website design standard.
- Search bars are key, mainly for sites with lots of content.
- Contact information should be in the right-hand corner and simply visible.
- Sticky “back-to-top” buttons allow the visitors to scroll down to their center content and with the click of a below.
- Use breadcrumbs to let your site visitors know where they are.
This is mainly faith for e-commerce websites since this type of site has tons of product categories and subcategories.
This also applies to sites with lots of content. With breadcrumbs, one can simply go back to the previous page or check out a specific category.
According to Hub-spot, people can able to recall up to 70% of information that is visually depicted for a period of 72 hours vs. only 20% of the information they hear for the same period of time.
With 45% of the population being visual learners, featuring high-quality photos and logos will assist your audience to gauge your brand and content more easily.
If your background and text colors don’t show enough contrast. People will have difficulties reading your content and be displeased that your site is not visually appealing.
Your own website should embody the personality of your brand, and so should your color scheme.