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In this article, we will compare WordPress vs. Joomla vs Drupal to find out which one is the good choice for you.

What’s Common in WordPress, Joomla, and Drupal?

WordPress, Joomla, and Drupal are all free and open-source software licensed under GPL.

They all keep up MySQL as their database management system. WordPress exclusively supports only MySQL, while Joomla and Drupal carry further database management systems.

All three of them use themes and templates for the visual appearance of sites, and plugins, modules, or extensions for extending features.

For sample, they have different policies about what to include in the core software, how to handle modules and templates, how to deal with security, etc.

These differences make a huge impact on users, and how they build their websites.

As open source software, they are all community-driven projects, while there are a lot of similarities; they are different in many aspects.

Having that said, let’s take a look at how WordPress, Joomla, and Drupal compare to each other, so you can choose the good website builder platform for your business.

Ease of Use and Beginner Friendliness

 Most people designing their websites are not web developers, designers, or programmers. They are average users who just want to design a website. Ease of use is the most important factor for the majority of users.

WordPress

WordPress comes with a famous five-minute install. Most WordPress hosting providers also offer one-click installs of WordPress. This makes it fairly simple for a new visitor to start a WordPress blog or website in minutes, not hours.

The post-install user experience of WordPress is way superior than Joomla or Drupal. The user sees a simple clean-cut user interface with the menus to build posts, pages, or start customizing appearance and themes.

Joomla

Joomla installation may not look as fast as WordPress, but it has very similar steps. Apart from that many shared hosting suppliers offer one-click install packages for Joomla as well.

After the installation, the user lands on a control panel that is not as straightforward as WordPress. There are just too many menus to click on and customize your own site.

Drupal also offers distributions. These are pre-packaged Drupal bundles with modules and configurations to build specific types of websites.

The post-installation experience for absolute starter is a bit complicated. Viewers will find it difficult to figure out how to change things on their site.

Drupal makes it very obvious how to add the content, but changing appearance and attach non-content elements is not very obvious.

Best: WordPress

Themes and Addons

 All three of these familiar CMS come with themes and plugins/modules as a way to extend the features and appearance of the software.

Themes control the appearance of your website and how it looks to your visitors. Plugins or Modules are such as apps for your CMS.

Let’s see how these three main CMS software performs in this category.

WordPress

WordPress allows visitors to change their site’s appearance using themes.

WordPress comes with a little default themes pre-installed.

At anytime, anywhere you can click on the add new button from your Appearance page and install free WordPress themes from the official WordPress.org theme directory.

Apart from free themes, you will find many more premium WordPress themes developed by third-party theme shops like StudioPress, Astra Theme, Elegant Themes, and more. These are reward themes and come with premium support options.

The original power of WordPress lies in plugins. There are more than 50,000 WordPress plugins available for free in the official WordPress plugin directory.

You can also purchase premium plugins that come with paid support provided by plugin developers. Check out our list of must-have WordPress plugins to see how plugins made WordPress awesome.

Joomla

Just like WordPress, Joomla also comes with templates and extensions. There are best extensions to do just about anything from creating an eCommerce store to managing email.

However, the quantity of these templates and extensions is not as big as WordPress. This could make discovering the perfect template and the perfect extensions a bit difficult.

By default, Joomla does not have a feature that would allow visitors to search and install extensions or templates from the administration area.

There is an extension that permits you to add the “install from web” feature for extensions. But for templates, users will still have to manually search templates and then install them by attaching their URL.

Drupal

Drupal has the same issue with the obtainability of themes and modules. Visitors will have to leave their site, search for the module and theme they want to add, and then locate the project’s zip file URL.ultimately, they can enter the URL in the Modules or Themes page to install them.

There are modules to do just about anything and new ones are added always. Still, the overall quantity of modules is requiring when differentiate to WordPress.

Best: WordPress.

 Support Options

 The availability of help and support options is very major for beginner users. There will definitely be some hurdles when you are trying trendy software. That’s ok as long as you can gain help out.

WordPress

WordPress has a strong community of visitors. You can discover WordPress help on official support forums, docs, handbooks, codex, Slack channels, Stack Exchange, WPBeginner Engage Facebook group, and almost every forum on the internet about web design and development.

There are sites such as WPBeginner, containing hundreds of tutorials, video tutorials, and articles catering to beginner-level WordPress users. There are many methods to ask for free WordPress support and get it.

Apart from the free support options, there are ways to earn paid support for WordPress as well.

Online platforms like Codeable, UpWork, Fiverr, etc. are just some of the places where you can hire WordPress professionals to assists you. Due to the immense popularity of WordPress, finding WordPress developers is simple and affordable for small businesses and individuals.

Joomla

Joomla, just like WordPress has a large and very pleasant community. There is extensive documentation on the Joomla website which is a valuable resource for starters. For more interactive support, viewers can join forums, mailing lists, user groups, etc.

Apart from community support, there are unauthorized resources, paid training and development agencies that can be helpful.

Unlike WordPress, finding affordable expert assist is quite difficult for Joomla. Hiring a web developers or experts for Joomla development, troubleshooting or assistance can cost way more than WordPress.

Drupal

Drupal has a very proactive community of fans and users. You will notice all the community support options for Drupal just like WordPress and Joomla. There is extensive documentation, support forum, mailing lists, user groups, and IRC chatrooms. All best places to gain advice and free help.

Conclusion:

 Drupal, Joomla, and WordPress are all remarkable content management systems. Drupal and Joomla come with many more design-in features than WordPress.

However, WordPress beats them with its ease of use, large global community, plugins, and themes. We feel that most non-developer visitors would find it much easier to build with WordPress than Joomla or Drupal.

Overall Best: WordPress

It is a word or phrase that people search usually on the internet. When writing an article or creating content, online companies try to mean their work on a focus keyword. The focus keyword makes sure that anyone searching for that keyword online discovers their article. Using focus keywords improves SEO.

The focus keyword is repeated many times throughout the web page or article. This makes sure that when someone searches that word or phrase on Google, that site will display up at the top of the search engine results page. It is a best way to move your website to the top of Google searches, meaning more traffic to your website and perhaps, more customers.

But using focus keywords can be tricky. How do you know which ones to pick, or which ones will be searched the most? Learning about SEO and how to use focus keywords can assists your company’s site more visits with just a few simple steps.

Content Marketing Strategy

To increase your search volume and domain authority, it is very important to use keyword research tools and to make sure that you are always using a focus key phrase per page. Every page of your site should focus on prepared keywords in order to capture more search queries.

If you are focusing on Word Press SEO, the Yoast SEO plugin is a best start to begin learning how to use a focus keyword properly on a page or post. The plugin will make sure that you are using a proper SEO title and not keyword filling.

Search Engine Optimization

SEO is the practice of optimizing a website to guide search engine traffic to said website. To assists optimize content, you can choose focus keywords that will bring your website to the top of the search engine results page when someone searches for that keyword. You can’t get clients online if your website never gets looked at, but it can be so simple to place yourself closer to the top of searches with just the right keyword.

Search engine optimization is simple to learn, but it can be hard to get started. There are many companies that can help you to make your site fully optimized by using the right focus keywords. But if you want to do it yourself, there are some ways to meet prime keywords on your own.

Focus Keyword Finder

How do you find a focus keyword that is right for your website? It might take some research, but a wise way to start is by finding which keywords are already being used by other companies like yours. Use Google on your own to find out what similar companies are putting on the sites that place them at the top of searches. There are also free websites that tender keyword findings.

One example of a tool to assists you find focus keywords is Google AdWords. These sites can Assists you pick keywords that may not be used by every site, which is where longer keywords are useful. Some of the things you want to avoid are using extremely mini or generic keywords.

Also, just because a word is searched often doesn’t automatically make it a best keyword. Never spell words faulty just to get views. Sometimes people misspell searches, but that isn’t what you need to prey upon. Look for words that will make your company looking good.

You don’t need to use the keyword “good pillow” when you could use the keyword “best pillow”. You could include both, but people want to buy the best one, not just a good one! When you use more specific keywords that will benefit you the most.

Long-Tail Keywords

Another kind of keyword to consider utilizing is a long-tail keyword. There will always be large national sites that get the most traffic and will always sit at the top with the use of simple keywords, but if you use long-tail keywords, you could be closer to the top than those huge companies. Integrating more long-tail keywords into your content will assists your site get more traffic.

For example, a keyword that might get searched many would be something like “hotel,” which the big chain companies have a jump on. But people often search for more fixed words than just “hotel”. Someone might search “beachfront hotel”, which makes it a minisearch. Then “beachfront hotel with free parking” might get your company close to the high of the search, but even better could be “beachfront hotel in Los Angeles with free parking”. If someone searches that, which is very possible, they will discover you first!

Looking for longer keywords that you can use on your site itself will get your website found. In turn, you will also rank topper on the searches because of how many visitors you get, so it’s a win-win situation!

Blogs

Using those longer keywords can sometimes be tricky to put on your site, so a best way to incorporate keywords into your website is by creating a blog. Making a blog that is part of your company site is relatively simply. An added benefit of a blog is that it assists to bring in more traffic.

Write about your company, your products, your services, also your employees. Include those keywords in each post, and you will be surprised how much your site will climb up the searches. You can also share blog posts you write to your social media sites, and provide insights that people may not know. This will help people become more interested.

Not at all write blog posts that are controversial or give away your company secrets. The preferred word count for blogs that get found in Google searches is about 1000 words, so try to get to that count in each post you make. This is just a best tool to help bring up your viewers and customers.

Focus Keyword Generator

Another way to find keywords is by using a focus keyword generator. There are many free ones available, and they will give you an idea based on your chosen topic. They can even include your location and industry, which will narrow down your keywords to be much localized. This assists your focus keywords to be relevant and make it easy for people to find your site among thousands of others. Google trends also offer some of the higher searched keyword terms by region, topic, and more.

Benefits of Focus Keywords

By using tools like focus keywords, you can boost your views online and make sure that you are getting people’s attention. If you are not satisfied with your current status online, there are so many ways you can analyse your pages to upgrade your search results. Using long-tail keywords and linking can also guide more traffic to your site. Find pages and articles same to your own and link to them.

If you do those things and you still aren’t seeing results, utilize a focus keyword generator for ideas. Look for better ways to use longer keywords where you haven’t before. Use more specific words that make your company look better. Then, if those things aren’t getting you to where you want to be in the search line-up, use an SEO company to help you. They know the best focus keywords and can put you where you desire to be: at the top of the Google searches!

SEO Stands for Search engine optimization,It is a set of rules for optimizing your own website so that it can achieve top rankings in search engines results. It’s the process to follow to increase the visitors of your website in search engines and get more traffic.

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is very important.

If you keep this relationship in mind as you Design your SEO strategy, you can select keywords and create content that’s in line with the image you want your brand to have.

Why Your Website Needs SEO Optimization

• It can assist you to build your brand.
• An optimized website earns more traffic.
• It supports your target audience find your site.
• It boosts your credibility and authority.
• It can assist you stay ahead of your competitors.
• It improves the user experience.
• It’s easy to measure

It can assist you to build your brand

Although branding is frequently considered a more traditional marketing strategy, while SEO falls strongly into the digital category, the two involve similar steps. ie)what you provide, and what others say about it.

An optimized website earns more traffic

The aim of SEO optimization is to improve your site’s rankings in search results. If you want to bring more visitors to your site, SEO is the best way to accomplish this goal.

It supports your target audience find your site

SEO can assist your business get in front of your target audience as they are actively searching for information. And considering how common it is for consumers to use search engines to discover information about products and services, this is a huge opportunity.

It boosts your credibility and authority

The Internet has greatly changed what the sales process looks like for many businesses. That’s because today, consumers have access to a wealth of thoughtful resources that can assist them to learn about their options before they speak with a sales representative. And with SEO optimization, you can become a role of that learning process.

It can assist you stay ahead of your competitors

As you optimize your site, you are not just working to boost where your site ranks on results pages. You’re also moving beyond your competitors. This means that as you move up in search results, you’ll make a larger percentage of the clicks for your target keywords and your competitors will earn less.

It improves the user experience

Google’s ultimate goal is to provide the premier possible results for their users. As a result, many of their algorithm updates mainly focus on making sure that they’re directing users to sites that not only provide relevant content, but also a great user experience. That’s why today, technical factors like mobile friendliness, usability, and site speed take part in a much bigger role in rankings than ever before.

It’s easy to measure

One of the greatest advantages of SEO is that you can measure virtually every aspect of your results. You can use tools like Google Analytics to detect your traffic, referral sources, conversions, and any other metric that matters to your business.

SEO Optimization Tools

As you work towards growing your site’s online visibility, there are plenty of tools you can use to simplify and improve the process.

• Tools to upgrade your keyword research
• Tools to simplify on-page optimization
• Tools to upgrade off-page optimization
• Tools to monitor your results
• Tools to upgrade your conversion rate

Tools to upgrade your keyword research

Keyword research is the initial  step in any successful SEO strategy, and there are several tools designed specifically to assist you identify the best possible keywords for your business:

• Google Keyword Planner
• Ubersuggest
• io

Tools to simplify on-page optimization

Optimizing a page’s on-page elements is an essential part of the SEO process, and the following tools can assist you ensure that you do so perfectly.

• SEMrush
• Screaming Frog
• Redirect Path

Tools to upgrade off-page optimization

Another essential part of SEO is off-page optimization, which primarily involves earning backlinks.Competitor research is one of the good  ways to identify new opportunities for link building, and these two tools are both excellent choices for that process:

• Ahrefs
• Open Site Explorer

Tools to monitor your results

As you make changes to your site, it’s important to measure the impact those changes make. These are two of the best tools for monitoring your results:

• Google Analytics
• Google Search Console

Tools to upgrade your conversion rate

Your aim with SEO isn’t just to attract traffic — it’s to convert that traffic into customers and clients for your business. As a result, you’ll need to make sure that your site is in line with your visitors’ needs and designed to encourage conversions.

The following tools can help you measure your performance and identify opportunities for improvement:

• GTMetrix
• Crazy Egg

Optimizing a site is a complex, and frequently challenging process. It should take time, planning, and a lot of patience to achieve the results you want with search engine optimization. But if you’re ready to invest the resources it takes to create and carry out a well-planned strategy, the results you’ll see in terms of sales and revenue are entirely worth it. It can assist you to boost your credibility, earn more traffic, and improve your online visibility.

Organic visibility, leading to increased website traffic, is a great benefit of SEO. Search engine optimization is hyper-targeted and customer-centric. An effective SEO strategy will assist deliver your web pages to a relevant audience via pertinent search queries.

Plus, you’ll achieve all of those results by going through a cent on ad space. Beyond that, SEO is the best way to improve the overall experience your target audience has with your brand. When you design content that’s in line with their needs, then make it easily accessible on a user-friendly site, you position your company as a helpful resource.

So if you’ve been fascinating why your site needs search engine optimization, the answer is clear: it’s one of the best ways to reach your marketing goals.

Backlink is also called inbound links because they represent another website’s traffic coming to your own site. The quality and quantity of your backlinks can assist you to

What are backlink?

A backlink is a link on someone else’s website that sends the reviewer to your site. Think of it as an expert testimonial. If a blogger or someone else from your industry is referring people to your page, they must think it’s attractive great.

Google rates pages depend on their relevance and link popularity, as well as on their expertise, authoritativeness, and trustworthiness, or E-A-T score. For Google to rank a page highly, it wants to know that other people think its content is valuable, and it does it by – among other things, – taking into consideration how many are linking to your website.

If many of the people are sending their readers to you, then you’re what organic search experts call “worthy of amplification.” That’s why it’s fundamental to examine backlinks and to organize a process to attract them from high authority sites, which can be done via content marketing campaigns, among others, to upgrade your site’s presence in search results.

It’s also important to note that there are different types of backlinks and that not all backlinks pass the similar value. You can utilize certain attributes in the links you place towards other sites to qualify their value: rel=” sponsored” to mark links that are advertisements, rel=”UGC” to mark links within comments and forums, and rel=”nofollow” when other values don’t apply and you don’t want Google to associate you with the website you’re linking to. 

How to get quality backlink

Once your site is ready for backlinks, it’ll be tempting to get as many as you can. But the quality of your backlinks matters extra than the quantity. In fact, the wrong links will really hurt your search engine results instead of helping your organic traffic. Here are the criteria that determine whether a backlink is good for your link building strategy:

1. Relevance

Some backlink opportunities will be ideal for you. These are the ones that come from pages straight related to your product or service.

For example, if your company manufactures maternity clothes, you’d skip on a backlink from a product review site that targets expectant moms.

But, a word of warning—doesn’t be a backlink snob. You won’t find much perfect fits, so stay open to backlinks that are adjacent to what you do. Your maternity clothing company will do just great with a backlink from a parenting magazine or even a fashion blog.

A word on geo-targeting

If you have a pure e-commerce brand, geo-targeting won’t matter much in your search for backlinks. But if you have a brick-and-mortar location or you offer in-person services, your most relevant backlinks will be those that are both straight related to your business and in your area. The second good are those that are either subject-relevant or geographically targeted. Anything below that is links that are only moderately relevant.

2. Authority

Google uses algorithms to determine a website’s authoritativeness. The company used to publish the details of the algorithm—known as PageRank—but it stopped doing that little year ago. Now the only way to figure out a page’s official ranking is to go through the algorithm yourself, but that requires knowing your best way around things like “eigenvector” and “normalized link matrix.” Yikes.

It’s much simple—and less brain-melting—to use a third-party tool like Ahrefs or Open Site Explorer. And since none of the tools available today are ideally aligned with Google, so it’s best to use more than one.

3. Link quality

Most of the time, you can trust a site with high scores on third-party evaluation sites. But there are also few malicious sites that know how to game the system. Sites can pretend to be authoritative by falsifying reviews, testimonials, and ratings, but the overall quality of the domain will inform you the truth.

A site can fake authority, but it can’t fraud organic keyword ranking and organic search. If you go into a third-party tool like Ahrefs and analyze the domain that your potential backlink comes from, you can tell if it’s ranking well for various keywords and driving traffic. Manipulated sites won’t top that list.

4. Editorial standards

You’ll get more street cred with a backlink from a site that’s selective about the backlinks it offers. If your backlink comes from a site that hands links out like candy, no one will be overcome. Seek out sites that have verified editorial standards. It’ll take extended and you might not get accepted right away, but it’s worth it to get that nod of approval.

5. Outbound link quality

Whenever you have the opportunity to pick up a backlink from a site, visit it and check out what other outbound links they have. Are they organically placed, or did someone plainly force them in there? Does a thorough quality check? If the site looks like it accepts relevant and authoritative links, and it places them appropriately, you can feel best about your link being there as well.

There’s also a link designing tactic called “broken link building” that you can use to find those links that authoritative sites are including to broken pages featuring content that you also provide, pointing out this error to site owners and showing how they can fix this by linking to your working piece of content instead. For this, you can employ a link checker offered by SEO tools like Ahrefs or SEMrush.

6. Indexing status

Don’t bother getting backlink from any site that isn’t indexed. If a site isn’t in the index, it will no way show up on an organic search.

Sites earn indexed when Google’s spider crawler visits and explores them, following links to find out what’s there. Each page it discovers will have either an index or a no-index Meta tag, and the spider folder that page in the index or not as instructed.

rank higher in search engines such as Google and Bing. This is because your backlinks are examining an indicator of how popular your website is with users. Implementing, managing, and analyzing the performance of backlinks is the main aspect of search engine optimization (SEO) and SEO strategies.

Backlinks are a cornerstone of best search engine optimization (SEO) and are considered to be critical as ranking factors. We will show you how to analyze your backlink profile, fix problems on your website, get quality backlinks, avoid bad ones, discover relevant backlinks to your website, and strategize properly.

Five ways to power-pack your content distribution strategy to get high visibility and engagement: 

1. Use content distribution platforms
2. Re-purpose content like your life depends on it
3. Push content through employee networks
4. Get influencers involved
5. Use communities to get extended reach for your content

1.Use content distribution platforms

You spend hours promoting your content on your social media pages and newsletters. While it is best to nurture existing relationships, those tactics don’t really focus on driving “new” traffic back to your website. For trendy traffic, you have to tap into other relevant and powerful external networks.

There are many content distribution platforms that you can work with to reach these external networks. Here are some good options.

Out-brain

You can submit your content on Out-brain to have it placed on premium websites like CNN. Compared to other platforms of this type, Out-brain has an under-cost per click and better targeting. It also has the best quality cut-off, which also works in your favor because you will be in a good content company.

Popular social media networks like Facebook, Twitter, LinkedIn, and Instagram

Distributing content through social media is a great way to boost shares and increase visibility. This can be achieved on nearly all social media networks. According to a survey conducted by Nani-gans, a Facebook marketing partner and a member of the Instagram marketing program, Facebook offered an average CPC of $0.64 in late 2015, at an average 0.9% CTR. The cost may have fluctuated owing to the expansion in demand for Facebook ads.

The same survey had Instagram at $0.65 CPC and 0.9% CTR. Even though LinkedIn ads cost significantly more at $5.74 (as recorded by Hub-Spot), HubSpot’s clients have seen about 9% of clicks convert.

It is also required to consider which platform most of your target audience is present on. Facebook has the highest number of monthly active users and a lot of useful data to target from them. However, if you’re a B2B marketer, improve your content on LinkedIn may make more sense because you can target people by company and job title, which you can’t do on Facebook. If you’re looking for a non-intrusive type of social media ad, Twitter’s “in-feed” ad is the best option because it blends in with the surrounding content without screaming promotion.

If you have excellent visual content and your audience is present on Instagram, there’s no better choice because 65% of the most popular posts on Instagram are brand posts (as recorded by L2, a respected business intelligence service). Clearly, brand posts are being catched well on Instagram.

Social influencer content promotion networks like Klout, DrumUp, and Viral Content Buzz

There are several platforms that allow you to connect with influencers to boost shares. Let us discuss three interesting ones that can help you enlarge content visibility. On Klout, you can bring on social media influencers to share your content in exchange for free subscriptions and discounts. The influencers are grouped by their areas of influence, making your content distribution through them precise and productive.

You can motivate your content on Drum-Up for it to appear as a recommendation to other users. Drum-Up has an intelligent algorithm that crawls through sites and provides users with suggestions relevant to the keywords that they set. Their sponsored posts are faithfully placed to show up on just the right influencers’ feeds, increasing the likelihood of it being shared.

On Viral Content Bee, you can have your content amplified on this platform in exchange for sharing other users’ content. primarily, you get a pick of articles to share from, so you’re also getting content recommendations while having your content shared.

2.Re-purpose content like your life depends on it.

Creating great content is a time-consuming task, but an inevitable one. Re-allocating content is one way to justify the effort that you have put into creating it. You could recycle one piece of content in many ways. There are six super effective ways of doing it to expand your reach.

Turn your blog post into an infographic and distribute it

You can convert highlights of your blog post into an information-packed infographic using a tool like Piktochart or Visually. Distribute the infographic that you design on stock image sites like Flickr and Pixels, Slide Share, and infographic directories. Blogging Wizard’s Adam Connell used this tactic on a popular blog post of his, and the infographic version received over 2000 shares and 22,000 site visits.

Convert your blog post into a Slide Share and embed it

You can use Google Slides to do this. It lets you attach graphs easily to increase content quality. Embed the Slide Share that you create on your social media and blog posts where relevant.

Turn your blog post into a podcast and upload it on audio content sites

You can record interviews on Skype and use Audacity or Garage Band to record other content. Once you have your podcast, you can able to upload it on iTunes, Stitcher, Miro, and SoundCloud to increase your reach.

Convert your guides into downloadable PDFs and offer them on your website

Any PDF converter available online can help you do this. Request an email address in a swap for your website offering and use that list of emails to distribute more of your content.

Turn interesting snippets of your content into social media posts

You may have awesome studies, graphs, or graphics on your blog post. Capture the screenshots of them and use them as social media posts.

Convert your instructional content into video tutorials

Once you have converted your content into video tutorials, upload them on YouTube, Vimeo, and the regular social media sites (Facebook, Linked In, and Twitter).

3.Push content through employee networks

There are over 40 reasons why employees should be a part of your content marketing plan. A properly executed employee advocacy program not only increases your visibility but also improves your engagement and conversion defence rates.

Here’s how you can design a powerful content distribution plan involving your employees.

Make sharing an easy affair by using technology to connect employees with your brand’s content

Choose a platform that allows direct sharing so your employees don’t have to log in to their social media profiles each time they want to share. You can also attach share plugins on your blog and in your internal newsletters and emails to make sharing effortless for your employees.

Motivate employees to write about your brand with incentives and proper rewards

You can involve executive-level employees in blogging by giving them rough drafts to work with so they can add personality to it and post it out. For the rest of your employees, you can able to turn sharing into a monthly contest with exciting rewards.

Allow employees to suggest posts to be shared

Choose a platform that allows employees to suggest posts for their colleagues to share. This builds employees more enthusiastic and that results in more visibility for your brand.

4.Get influencers involved:

Influencers aren’t only the people with large social media followings. Anyone who can manage meaningful impact for your brand can be an influencer. Do your research when finding your influencers, and remember that size of the following doesn’t matter but the influencer’s ability to drive your intended action does. Here are four ways to gain influencers involved in content distribution.

Create content that authors would want to link-out to

Brian Dean from Backlinko has an interesting case study that explains this well. Instead of designing simple tips posts that only drive shares, you can create in-depth and comprehensive guides that people want to link out to. This would not only ensure more shares, but also real traffic from another website.

Feature influencers/link-out to their work

When you feature someone on your blog or link out to an article of theirs, write to them and let them know. This activity is the best way to build relationships and drive more shares for your content.

Use influencer outreach platforms to connect with relevant influencers who want to share

There are quite a few influencer marketing platforms that connect you with influencers who can share your content. You could able to check out Instagram or  Traackr to get a sense of how they work.

5.Use communities to get extended reach for your content.

According to social scientists, communities are where people discuss important things and seek help and advice when they need it. Being present in communities can construct you as that person, giving your brand a huge advantage. However, you can just skip in and share, communities need nurturing to give you any real traction. Identify the correct communities, participate in discussions and add value.

Here are things to keep in mind when assign content in communities.

Follow community rules

On Google Plus, Linked In and Reddit, most communities have a set of rules to follow. Make sure that you respect them. For instance, some other subReddits want you to post the entire content of your share and not the link.

Don’t be overly promotional

For Reddit and most other communities, it is good to set time apart to participate on a regular basis, by sharing non-promotional and useful content before you move on to sharing your brand’s content.

Write custom and value-adding descriptions

Try and add value in your community post itself instead of just sharing links. A personalized one-liner or interesting truth about the post you’re sharing is more likely to boost your shares than plain link sharing.

Make your shares stand out:

You can use fun and offbeat images and great writing to make your post stand out as Oliver Emberton did.

He rose to fame because of his Quora post which was the most viewed post back then, with 4.93 million views to be exact. Many people participate on Quora, but few see results like these.

Effective content distribution is all about identifying possible channels and making the most of those that are at your disposal. Once you have a stylish content distribution plan in place, you won’t have to work very hard at getting your content out to all the right people.

You do want a website for your business, A GOOD ONE. A white-collar designed, lead magnet, sales booster, brand-differentiating website.

But, why is itimportant to have a website for my business?

Well, this is the first question most of the clients ask when Signify Solutions a Custom Web Development Company suggests they have a website for their business.

The point behind havingyour Search Engine presence (Google, Yahoo, Bing, etc.) is because customer behaviour’s swap over time to adapt to modern technology, and customer behaviour hasalready changed to adapt to the digital age.

1.A website proves yourbrand credibility.

“Where is your officialwebsite?” This is the earliest question you will hear when you tell peopleabout your business. The fact is that people have become smart these days. They

Think 10 times prior to making any business decision.

Over 30% don’t evenconsider a business if it doesn’t have any website. So, if you need people tothink your business is reliable, contact a custom website development company

in India and have a website. Only then they will take you seriously.

PS – If you carefullyintrospect, you would understand that they are not wrong. There are thousandsof business holders out there. They can’t go on trusting everybody and then

Regretting later on. At their place, you would have done the same.

2.A better understanding.

A website can assist youbuild a strong and long-lasting relationship with your clients.

This is how it happens:

1. As I have mentionedbefore, a website makes you look credible. This designs an initial level oftrust with clients and inspires them to do business with you.
2. While designing awebsite, we keep all important user aspects in mind – such as what users likeand what features make them stay. This assists in offering a great user

Experience.So by having a website,you are establishing trust among customers and offering them a stainless userexperience. So, they hold on and come back for more.

3. You can showcase your products/services in the best way Possible .

Presentation plays acrucial role if you desire people to buy your products or services. This is

Important, especially if you are a start-up where every customer matters.

In that case, it’s also mostimportant that we can showcase our expertise in the best way possible, andhaving a website can help in doing that. It offers you creative freedom. You

Can display your services the way you need

You can use adorableimages, short video tutorials, and downloadable PDF instructions. The sky isthe maximum to what you can do and do you know how allthis can help? Customers gain what they are looking for. So, they remain angularand go nowhere else to purchase. This ultimately assists you in establishing a Loyal customer base.

4. A website makes your brand morevisible.

There is a beautifulrestaurant near my house. The food is stunning, the service is incredible, andthe variety is so wide that you can find just about everything you want to eat.

Despite this, the restaurant has very few visitors.

Every time I pass by, Isee only 8-9 people sitting there and enjoying the food. Reason? Not more peopleknow about it. Now, not only that it is the only restaurant in the city. There

Are many others. Some of them have even constructed an official website.

As a result, they havebeen able to obtain more customers despite having average services and averagequality food.

That’s the difference inhaving a website build. The truth is that a brand without a website is nothingbut a mini boutique. No wonder how good products you sell, how efficientservices you provide – not several people will be able to know about it.

So, if you need yourbrand to shine and people to know about your business, hire an outsourcing team of web developers tohave an official website. 

You will notice howsignificantly you have been able to boost your sales and acquire more customers.

5. You can benefit from GoogleSearches.

Having a website canalso get into Google’s search listings, thus making it simple for clients tofind you. Now, one thing you mightbe affordable is: How does it matter? Here’s how:

Back in the old days,when clients had to do business with a company, they used to do a detailedbackground check and contact every previous client to ask about you. Finally,

Only after they were sure, they moved ahead.

But the times havechanged. Clients have become smart. They no longer require to waste timerunning background checks. Instead, they prefer searching on Google. In fact,this is the main thing they will do after they hear the name of your brand.

Now, if you have awebsite and have done it has proper SEO, it will come in the top searches ofGoogle. Apart from this, many people will also be able to find you by using different

Keywords related to your business. This makes you more popular among folks, and

More people are prepared to do business with you.

So, if you want your start-upbecomes famous and clients can easily find you on Google, have a website. Thedecision will importantly benefit you in the long run.

This is how you scoreloyal customers who keep up you and help you grow, which is another big reasonwhy you should contact a web design and development agency to have a website

For your start-up.

You will need to build a web development services company and have a website first. By not having one, you are already allowing them to dominate the business market. No doubt there are some other different ways.

You can employ a dedicated marketing team and spend a heavy budget on promotions and ad campaigns. But that only results in much effort and increased costs. You can have a website designed in almost half the budget.

Also, if you have a website, you have a chance to research and incorporate elements that your competitors are missing. You can get benefit from their weaknesses. So, having a website is much better than not having it at all. At least, you can benefit from it.

1.Scope the ranking drop’s impact

The search queries and pages that are impacted by a website Ranking drop say many about the underlying issue.

Use your web analytics data, Google Search Console data, rank tracking application and Bing Webmaster Tools data to identify what the scope of the ranking drop’s impact is so we can able diagnose the issues.

List all search queries that are showing a ranking drop, and include for each one:

• What cluster the query belonged to
• Their old ranking (to establish a baseline)
• Their new ranking
• The difference
• The URL that was ranking
• The content type that was ranking
• Whether the page is index-able
• Any comments that may be useful (for instance, the date when you’ve made changes to this page)

Often just doing this, lays out a pattern. It could be that the ranking drop only impacted particular sections of your website.

2.Recent website changes

Ranking drops are often creating by large changes to a website. When you have migrated a bunch of pages, rolled out a (responsive) rebuild, or reworked a lot of content you’ll see big fluctuations in your rankings. This is natural, and should only worry you as your rankings don’t come back to their earlier state.

Check your SEO monitoring tool

If your rankings are essential to your business, then it’s a no-brainer to detect your website for on-page SEO changes. We distinguish between technical changes and content changes — technical changes often affect the total website, whereas content changes often only affect the pages directly affected.

Technical changes

Double-check that search engines are still crawling and indexing your website in a similar way as before.

Internal link structure changes

Changes to the internal link structure of the website can have a large impact on your pages’ SEO performance, especially if we’re talking changes to links on the homepage, on other authoritative pages, and in the sidebar or footer.

Especially when a rebuild has been rolled out, you often see a big shift in the internal link structure so be mindful of that.

3.Technical issues

If Google’s been having technical issues crawling and indexing your site, this is very likely to impact your top rankings.

Crawl anomalies

Crawl anomalies are preventing Google from collecting the information they requested. If they fail in this step, they won’t be able to index and rank your content:

Blocking Google-bot

More often than you’d think the main reason why rankings drop is that a trigger happy system administrator distinct to block all traffic from bots, or all traffic originating from the United States in the firewall.

Keep in mind that nearly all crawl activity performed by Google is done from the United States, so you’d be actively preventing Google from crawling your site, which will rapidly lead to your pages being DE indexed.

4.Google algorithm update

Google updates are often the main reason behind website ranking fluctuations. According to Search Engine Land, Google made 3.200 changes to their algorithms in 2018. We think that number has only been filled out since then.

Some changes are few and barely noticeable; other changes are huge and make or break businesses.

Examine if your website ranking drop coincides with a Google update. While Google is rarely open about few updates, SEO specialists across the globe keep a watchful eye and have built tools that find large changes in rankings and try to tie them to updates.

To monitor ranking volatility over time, check out the tools below:

•      Advanced Web Ranking
•      Rank Ranger
•      Algoroo
•      AccuRanker

Keep in mind that ranking drops due to Google algorithm updates don’t always happen instantly. Oftentimes, you’ll see your website rankings gradually slipping away. This makes sense, as Google has to re-estimate and reprocess immense amounts of data sets.

Google filters like Penguin or Panda can work the same way, leading to rankings drop over the course of several weeks.

5.Google SERP updates

Not every Google updates about only their algorithm. They can also swap their search engine result pages (SERP) layout by adding other elements which push down your snippet or attract more attention than your snippet.

Keep in mind that rank tracker treats featured snippets straight. When a featured snippet appears for a query, some may not even take it into account when describe website ranking while others will.

6.Disavowed valuable backlinks.

People disavow spammy backlinks that they don’t want to be associated with, but in 99% of the cases, you won’t have to in order to head off getting a penalty.

While spammy backlinks don’t really participate anything, they also don’t hurt unless there’s a clear malicious intent (such as for example consistently buying 100,000 blog comments every month).

What’s more, disavowing those spammy backlinks may even have a rejection impact on your SEO performance, so be careful with this.

7.Google Manual Action.

When website Ranking drop, people are again and again afraid that they’ve received a Google penalty. In many of the cases they haven’t that’s why this section is placed so far down in this article.

If you’ve gone through all of the other checks and you haven’t found the main reason for your ranking drop yet, do check whether you may have received a manual action.

8. Website hacked.

Unfortunately, site hacking is a truly active line of business. Once they are “inside,” hackers often take over websites with malicious code and spammy content and links. This is very unhealthy for your rankings, so it’s important to rule out that you were hacked.

It’s actually not likely your website was hacked, but if it has been, you want to know about it ASAP so that you can take measures to regain control of your website and restore it to its native condition.

Google scans websites for dangerous code and activity. If they find your website’s been hacked, they will tell you about this through Google Search Console.

9.Change in search intent and behaviour

Sometimes Google may decide to change its idea on the intent of a search query, and thereby also swap the websites they deem relevant.

Take for example the query Birds of Prey — this could mention to the movie that had trouble ranking (and was later named “Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn”), the bird species. We may not realize this, but for a many queries the query intent changes over time.

Mainly during strange times, like the COVID-19 pandemic. Search behavior quickly changed, which must — directly or indirectly — have impacted rankings. Some products and services were no extend needed, and for others there’s an extreme demand.

10. Competitors making moves.

Your competition is regularly making moves, trying to overtake you and thereby pushing your listings down in the search results.

While it’s rare that the competition takes you over for many search queries in a small amount of time, competition can definitely play a role in your ranking drop.

At that same time, your competition stepped up their game and won some of your present snippets. Together, this has a large impact and your website’s rankings drop across the board. Investigate and locate who you lost your website Ranking to. After you’ve done so, try to realize out how they managed to beat you.

The SEO industry takes on the same phrasing in relation to SEO activity.

•       White hat SEO

•       Black hat SEO

What Is White Hat SEO?

White hat SEO means following the “rules”. Clearly, you use only ethical tactics and follow search engine guidelines.

What Is Black Hat SEO? 

Black hat SEO means using high-risk practices. You utilize tactics that can (and, let’s be honest, do) work. Until they don’t. These range from using tactics that go against guidelines from search engines to many dangerous activities (which can lead to manual actions).

Google’s Guidelines

Google is well known for having quite clear webmaster guidelines that are used by SEO professionals to identify what could land a website in hot water if discovered.

Google calls our attention to the “Quality Guidelines”, those that denote “the most common forms of elusive or manipulative behavior”.

In these guidelines, we see mention of activities such as “cloaking”, “doorway pages”, and “scraped content”.

The guidelines straight relate to the changes in Google’s algorithms over the years.

Penguin, Panda, and Payday all included measures to minimize the presence of websites in the SERPs that don’t follow the guidelines.

The Difference between Black Hat & White Hat

The core difference between black hat and white hat SEO is whether you are working in the spirit of the search engines’ guidelines.

There may be nuances to the guidelines that you find unclear, but are you working to meet the guidelines or get around them?

Why Do These Definitions Matter?

Essentially, the use of white, black, and gray hat terminology is arbitrary.

The Ways They Differ

It’s not just in their definitions that black, white, and gray hat techniques differ. It’s in their risks and rewards too.

Risk

Implementing black, white, or gray hat techniques all carries risks. Black hat techniques have a direct risk of manual actions.

If you are caught going against the search engine guidelines then you may be penalized by some or all of your website content being taken out from the search indices.

White hat techniques run the risk of being inefficient. The web might be the best place if every website played by the search engines’ rules, but they don’t.

As such, if your brand is in a very aggressive industry you might not be able to rank against competition that is employing black hat techniques.

PBNs and other link schemes can be highly powerful. If you are determined to play by the rules you might sacrifice the high rankings in near instances.

The gray hat method has the risk of being penalized in the future. What is arguable does do is assist keep SEO practitioners in check when they are working on websites that they don’t own.

Black hat techniques, ones that purposely go against the search engine guidelines, carry risks.

As such, websites that go against the guidelines could be punished by an outright or partial ban from the search engine.

That’s very important if the website isn’t your own. You may cause a business to lose its biggest source of income if it can no longer be found through its main organic source.

The Importance of SEO

Quality over quantity is the best motto for life, but is it also the key to SEO? With all the complex layers that come along with practicing effective Search Engine Optimization, it can seem overwhelming to figure out what should be prioritized.

Let’s set one thing direct – there is no golden technique with SEO. In fact, everyone practices it slightly differently depending on what works great for their website and brand.

That being said, there is a fine line between taking part in around with tactics that work for your website and manipulating search engine algorithms to up your rankings. The difference between good and bad SEO practices is well known as White Hat and Black Hat SEO.

Keyword Stuffing & Sneaky Links

There is a long list of Black Hat SEO tactics to avoid, but some of the top no-goes include keyword stuffing, hidden text, and manipulative links. The comical thing is that there is little more evidence that these tactics actually work, and it is almost guaranteed that they will actually damage your rankings.

Keyword Stuffing

Keyword Stuffing is when Black Hat SEOs attempt to manipulate their website’s rankings by repeating their main target keywords unnaturally and out of context. It is explicit when keyword stuffing is taking place as the text typically sits outside of the main content, and makes little sense when read aloud. It is an out-dated strategy that will not work with Google and Bing’s algorithms today and is almost certain to result in a penalty.

Hidden Text

Hidden Text is text that is colored to match the background color of a webpage so that it cannot be visible to the viewer. Hidden text is also commonly implemented by Black Hat SEOs in hopes to sneak extra text or applicable keywords onto the webpage to appeal to search engines. Occasionally, the text is even written in a font size of zero. This is a deceptive strategy, advanced search engine crawlers will likely catch on to this sneaky tactic and lowers your ranking.

Manipulative Links

Manipulative Links, or link schemes, are one of the most common forms of Black Hat SEO. Mutual back linking occurs when Black Hat SEOs hide links in various parts of their sites, blog comments, and even physically hidden (font size zero or matching the background color of the webpage). Since adding links to your content is the best way to up your rankings, Black Hat SEOs pack them into their sites, even when they add no value to their content, in order to rank higher. Again, this malicious strategy is fit to be shut down quickly by search engines.

Violation of Guidelines

All Black Hat SEO tactics clearly disregard Google and Bing’s Webmaster Guidelines and should be avoided at all costs. If you are likely that a web page or site is violating guidelines and might be implementing Black Hat SEO, you can file a report for spam.

White Hat:

Creating content of value to users with the goal of educating, informing, or delighting them.

Just so happens that the content is so adorable that other sites want to link to it as a resource.

Black Hat:

Private Blog Networks (PBNs), adding your website link to any blog comment you can, and paying for links.

Talking about your PBN scheme is not going to achieve your next search award.

It’s also most likely to make risk-averse clients very nervous.

Most employers, if they know much about SEO, will be unwilling to take a risk on someone who brags openly about their advance with content farms.

White hat SEO techniques, used successfully, show the best skill.

Playing by the search engine rulebooks can be a slower, more counter process than black hat SEO.

If you are fortunate without cutting corners then it is something to definitely shout about.

Gray hat SEO, in truth, will form a large segment of any SEO campaign. As such, it is highly well accepted in the SEO community.

Although they straddle the white hat/black hat divide due to the intention to manipulate the search results, they pay dividends and aren’t a clear-cut infraction of the webmaster guidelines.

Many of the people reading this article will possibly have differing opinions on what activity is the white or gray hat.

Conclusion:

White hat SEO and black hat SEO might seem simple to explain on the surface, but in truth, most SEO seems to fall into the gray zone.

Black hat SEO carries substantial risks.

If the website you are working on is not your own, and the owner does not understand the risks, then it is not acceptable to expose the site to those risks.

White hat SEO might seem the obvious step to go if you want to know that you are above reproach.

Is it going to construct you competitive enough though?

In this author’s opinion, white hat SEO and delicately considered gray hat SEO is likely your safest route.

 Until recently, many advertisers viewed Google Ad-Words and Facebook Ads in an adversarial way. The two companies’ outstanding-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that businesses of all sizes needed to make a difficult decision about which platform was correct for their needs; a false dichotomy that remains confusing and misleading to those new to online advertising.

Although the two best  platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many of the businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing the remarkable return on their advertising spend.

In this guide, we’ll examine what sets Google Ad-Words and Facebook Ads apart, how the two ad platforms work, and why you should consider using both as part of your wider digital marketing strategy.

What Are The Differences Between Google Ad-Words and Facebook Ads?

Before we look at the various strengths and features of Google Ad Words and Facebook Ads, it’s crucial to understand the primary difference between the two ad platforms.

Google AdWords: Paid Search

Google AdWords is the world’s largest and most popular PPC advertising platform. AdWords is so worldwide used, it has become synonymous with the term “paid search.” The both terms are used correspondently, even though other platforms such as Bing Ads work similarly.

Facebook Ads: Paid Social

Facebook Ads is a prime example of what is known as “paid social,” or the practice of advertising on social networks. With the largest number of monthly active users (or MAUs) of any social network in the world, Facebook has become a highly competitive and potentially lucrative element of many businesses’ digital advertising strategies.

Key Facebook ad types:

Although advertising on Facebook can be thought of as similar to AdWords, in that advertisers using both platforms are essentially promoting their business via the Internet, this is where the similarities end. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in and how they behave online.

When it comes to the main difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new customers, while Facebook helps new customers find you.

Now that we’ve covered the elementary difference between Google AdWords and Facebook Ads (or paid search and paid social), let’s study the strengths of each platform and how these online marketing tools can be leveraged effectively.

The Strengths and Advantages of Google AdWords

As the world’s most popular and widely used search engine, Google is considered the de facto leader in online advertising. Fielding more than 3.5 billion search queries every single day, Google offers advertisers access to an unprecedented and unequaled potential audience of users who are actively looking for goods and services.

Search queries by platform (via Adobe)

Google’s advertising offerings are split across two primary networks – the Search network, and the Display network. The Search network encompasses the entirety of Google as a search engine, and advertisers can bid on millions of keywords and phrases to focus prospective customers.

The Google Display Network, which offers advertisers more visual ads such as banners, spans approximately 98% of the World Wide Web, making it a great choice for advertisers who want to accomplish marketing goals that aren’t necessarily as conversion-driven as those of PPC ads, such as raising brand awareness on a large scale using banner ads.

An Immense Audience

One of the main advantages of using Google as an advertising platform is its immense reach. Google handles more than 40,000 search queries every second, a total of more than 1.2 trillion web searches every single year. As Google enhance increasingly sophisticated – in part to its growing reliance on its proprietary artificial intelligence and machine learning technology, RankBrain – this amazing search volume is likely to increase, along with the potential for advertisers to reach new customers.

Put simply, no other search engine can offer the possible audience that Google can. This vast potential source of prospective customers alone construct Google an excellent addition to your digital marketing strategy, but when combined with Google’s increasingly accurate search results, it’s easy to see why AdWords is the most popular and widely used PPC platform in the world.

A Level Playing Field

One of the biggest misconceptions among those new to PPC is that whoever has the largest advertising budget somehow automatically “wins” at Google ads. Fortunately, nothing could be farther from the truth as AdWords focuses mainly on the quality and relevance of ads, not how much advertisers spend.

The most relevant an ad is to the user, the better the experience that user is likely to have – and, therefore, the more likely they are to continue using Google as their go-to search engine. For this reason, Google AdWords rewards relevance and best quality above all other factors. This is why smart advertisers with most relevant, optimized, high-quality ads rarely have to bid as highly as advertisers with poorer ads.

Certain keywords may cost more than others – like those in the financial industry, which are traditional among the most expensive of any professional sector – but how much advertisers have to bid will depend highly on the quality and relevance of their advertisements. Some metrics are much important to Google in its evaluation of quality and relevance than others, such as click-through rate, which is considered a reliable indication of an ad’s overall quality and appeal.

Google AdWords and Facebook Ads: Which Should You Be Using?

Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business. When evaluating every solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial, way. Some people hold on comparing Facebook Ads to the Google Display Network, and while the two platforms share some similarities (as detailed in this comprehensive Facebook vs. Google Display Network infographic), how the two platforms have evolved independently of one another shows that AdWords and Facebook should be used in concert, not in opposition.

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. … When effectively-researched and optimized, keywords act as a conduit to connect your target audience with your website.

For SEO, keywords still matter.

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.

In other words, you need to know how people are looking for the products, services, or information that you offer, to make it easy for them to find you — otherwise; they’ll land on one of the many other pages in Google results. Implementing keyword SEO will help your site rank above your competitors.

This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO is directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, its well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

2 types of SEO keywords

1. Short tail keywords

Short tail keywords are keywords that are made up of only one or two words.

In the graph to the right, for example, “dog” is a short tail keyword

2. Long tail keywords

Long-tail keywords, on the other hand, can range from three to 10 individual words, and

sometimes even more. In the same example, “best breed of guard dog for families with children” is a long-tail keyword.

These keywords tend to have lower search volume, but also much less competition. This means that even though fewer people search for them every month, you have a much better chance of reaching those people.

Finding Your Best Keywords for SEO

Most beginning search marketers make the same mistakes when it comes to SEO keyword research:

• Only doing SEO keyword research once,
• Not bothering to update and expand their SEO keyword list
• Targeting keywords that are too popular, meaning they’re way too competitive.

SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. (Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)And you’ve got to diversify.

Here’s a tongue-twister that’s true: diversity is a keyword in the keyword world. You’re not going to stand out if you find yourself using all of the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your research – which else uses your keywords? And how do you make yourself stand out? By providing great content that truly answers the questions your prospective customers are asking with their keyword searches.

Making Your SEO Keywords Work for You

Now that you’ve found the best keywords, you need to put them to work to get SEO results (search-driven traffic, conversions, and all that good stuff).

So: how to proceed? On the one hand, SEO best practices recommend that you include relevant keywords in several high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your Meta tags to your image file names.

On the other hand, successfully optimized websites tend to have thousands or even millions of keywords. You can’t very well craft a single, unique page for every one of your keywords; at the same time, you can’t try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn’t work that way.

So how does it work? The answer is keyword grouping and organization. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages. it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action. When effectively researched and optimized, keywords act as a conduit to connect your target audience with your website.

For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks… you get the idea). Now your pet store can create individual pages optimized for each small keyword group.

A marketer attempting to optimize a web page for the “gourmet parakeet snacks” keyword group should consider doing most if not all of the following:

• Using the keyword in the title of the page
• Using the keyword in the URL (e.g., online-petstore.com/parakeets/snacks/gourmet)
• Using the keyword, and variations (e.g., “gourmet parakeet snacks”), throughout the page copy
• Using the keyword in the meta tags, especially the meta description
• Using the keyword in any image file paths and the images’ alt text
• Using the keyword as the anchor text links back to the page from elsewhere on the site

When optimizing your web pages, keep in mind that keyword relevance is more important than keyword density in SEO.