Ecommerce

Quantity plays a large part too. Writing more blogs/content, operate more links, and using a wider variety of keywords is a best way to rank higher over time—this is called ‘scaling’ and it’s attractive much what it sounds like.SEO is actually the practice of utilizing fixed qualitative content principles and technical improvements to upgrade your online traffic and rankings on SERPs. So, there are a few things we have chucked in there. Before we get too far ahead of ourselves, let’s jangle off the major tools you’ll be using to start designing your 2021 SEO strategy:

1. Keywords

Keywords are phrases that are most regularly searched for on Google, Bing, etc. and they are a searching part of determining your website’s rankings. Use the enough size of keywords in the correct places and in time you will see your pages scale up the leader boards.

It utilized to be stuff as many in there as achievable, but many of content then became malware and sites were ultimately punish by Google’s algorithms.

2. Focus on user experience (UX)

There is nothing worse than having to navigate a website that you can barely use. In fact, after more than a few seconds of frustration, many people don’t bother and Google will struggle to make the leading out of it too. Things such as dead links, error pages, and messy site form will all impact what people take away from your website.

Not only do visitors value a good experience and simple navigation, but this indefectible also Assist Google’s crawlers study your content and determine your SERP rankings. Use headings and short, simple-to-read paragraphs, order your sub-folders and optimize for mobile. All of these things will assist to reduce your bounce rate, improve other SEO metrics, improve your rankings, and create better conversion overall.

3. Undo anything that slows down your website

Once again, it can’t be enhance how simple it is to get the technical fabric right in order for your website and specific content to speak for itself. Whether you are writing communicative blogs/contents, selling a product/service, or simply pointing someone in the right direction, your site wants to be quick, accessible, and easy to use. These days, people expect immediate information’s and instant results. If your site takes an age to load, they will clearly move on.

There are a number of methods you can improve site speed and the overall smoothness of your UX: delete old/defunct plugins, clean up your code, optimize and compress your images, make sure your sub-space  flow and make sense, and use tools such Google Page Speed Insights or GTmetrix to continue monitoring in the future.

4. Pay attention to Google algorithm updates

We’ve briefly touched on this already but Google gets smarter and more inbuilt by the day. The basics updates and tweaks to the algorithm are constant and often unexpected, with sites either benefitting or being penalized for how intently they adhere to the most new update.

Rankings and penalties are set on by changes of factors like accessibility, temp, excessive advertising or malware content and etc., much as it can’t always be avoided; there are a few simple steps you can take to stay within touching distance.

5. Steal Your Competitor’s Broken Backlinks

We’ve already discussed how hard it can be to design quality backlinks, but one best tactic you can use is a variant of broken link designing. While this strategy is typically based on detecting broken links, creating content that fits the link, and reaching out to try and get it repointed to your piece (rather than the one that’s dead), there’s a spin on it that you can use to get a head start: shows the links that point to 404 pages on your competitors’ websites. Another key aspect in designing domain reputation/site authority is link-building. We have already touched upon why outbound/external links are most important: you not only enhance the information you are providing but you can receive reciprocal backlinks through outreach, etc.

Furthermore, links are a key ranking factor; Bots/crawlers discover content by following links through to subsequent pages and judging how suitable they are to a search query. This goes for internal linking as well, so don’t be scared to link to other useful pages on your site where necessary and where it feels native 65% of marketers notice an effect after one to three months of implementing a link-building strategy.

6. Metadata

designing on the foundation set through keyword research, metadata is not only just as important but is arguably the most straight way you can coax someone onto your website, as it is one of the initial things both Google and potential visitors will see. Google uses what is known as ‘crawlers’ (imagine tiny robot spiders), to scan through websites and gather the information that matches search queries, hence rankings: most relevant at the top.

When crawling sites, after initial indexing the URL, metadata is one of the next things on their checklist. This includes meta titles and meta descriptions and – i.e. the page title and short preview line you see when you search for anything on Google as well as alt-tags for things like snaps (almost like a secondary name should Google have trouble reading the first one). You can think of metadata’s are nearly as your shop window.

7. Wider technical SEO

Carrying on from that, there are various other technical problems in the back end of your site that once covey, can make a great difference in your SEO results. At the end of the day, if your website’s UX isn’t smooth and accessible, it’s going to be hard for any visitor to do anything significant on your site. For context, over 70% of all online traffic is mobile, so when it comes to things like UX, the technical stuff matters.

Whether it’s ensuring site speeds are fast, removing ‘toxic’ backlinks (links to websites that are deemed irrelevant or untrustworthy, etc.), or creating a clear XML sitemap with a clean URL structure, all of these technical SEO tips can be great when it comes to securing those top rankings. You don’t need anything to get in the way of SEO doing its job, which is allowing people to find your website naturally.

1. Keep Branding Consistent

Good practice in B2C and B2B website design is to keep the branding consistent throughout the whole site. It’s not easy to tell what their brand colors are, what their logo looks like, how they are positioning themselves, or even what services they offer. Website design that lacks consistent branding is difficult and confusing. There are quite a few brand websites out there that are a bit all over the place, so we proudly said we are the best web design company in Chennai. Only use the fixed brand colors, logos, and verbiage on every page of the website.

2. SEO (Search Engine Optimization)

SEO is one of our simple and effective web design best practices suggestions, we provide this attractive SEO so we called as Best SEO service in Chennai. It is used to increase the number of visitors to your website by obtaining a top-ranking placement on the search engine results page (SERP). It does this by using one phrase, known as a keyword that is used throughout compelling and readable content on your site. For the search engines, it’s essential to include all the most important on-page SEO tags and elements, including schema and XML sitemaps.

3. Social Media

We all know the power behind social media and the different ways we can use our social media outlets to show our brands and drive content so we are best social media marketing company in Chennai. That being said, anywhere you can link your social accounts, and you definitely should.

This could include (but is not limited to) your emails, blog articles, guest posts, other social bios, etc., This alone almost makes this a professional, one of our trendy website design with best practices that we suggest for the most traffic to your site. Because you’re social media icons are going to guide your audience outside of your own website.

4. Create Strong CTAs

The two major goals of a website are to attract a big target market and to tell the customer what you offer, so we are the Best web Development Company in Chennai. The final goal should always be to entice the visitor to complete an action – whether it is to sign up for a newsletter, download a case study, or set up a consultation. Strong calls to action are essential to converting website viewers into leads or new clients. Strong CTAs must be part of the initial B2B website design; they must be positioned in a proper place in the layout that makes sense for the target market. For example, a “Learn More” button may be placed higher in the web design. While a “Contact Us” form may be placed towards the bottom of the design when the viewers are more educated about a brand or company. These web design best practices should be considered for any brand or industry.

5. Fast Loading Time

A sole second of added page load speed can cause sales to drop by up to 30%. In 2013, the average size of websites grew by 42%. Websites are getting larger, and today’s research suggests that the sweet spot number for load times might be inching close to two seconds as opposed to the current three seconds. According to recent studies, 50% of visitors expect a website to processing time in less than 2 seconds. And, 45% of visitors will leave the website if the loading process takes more than 3 seconds. Here are some best web design best practices our professionals at LYFE Marketing implement for cutting your load times:

• Consider implementing a good content delivery network (CDN).

A CDN takes a website’s static files – like CSS, images, and JavaScript – and convey them on servers that are close to the user’s physical location. Because servers are closer to the user, they load more rapidly.

• Implementing brand new image formats to reduce the size of your images.

It’s said that 67 % of a website’s page weight on a desktop computer is images. Switching between different-sized and different-quality images to save bandwidth can assist reduce image weight by 20% – 50% without sacrificing quality?

• Your cache.

When a visitor visits a page on your site, the cached version will regularly be served unless it has changed since it was final cached; this saves a lot of requests to your server. And as a result, makes it speeder.

• Evaluate your plugins.

Plugins can bring new functionality and all features to your website, but the more plugins your website has the more work it has to do to load.

• Enable HTTP keep-alive response headers

HTTP requests are easy they grab and send a single file and then close.That may be easy, but it isn’t very fast. Keep-alive permits the web browser and server to admit to use the same connection to grab and send multiple files.

• Enable compression.

You can compress resources to under the number of bytes a page is sending over a network. You will want to develop your content for compression by designing consistency across your HTML and CSS code.

6. Mobile Friendly

You might design a great mobile-friendly website so we called as best Mobile App Development Company in Chennai, that website looks good when viewed on a desktop, but when being displayed on a cell phone or tablet. It becomes very disarrange, unorganized, and hard to navigate. If you’re in this boat, you will drop potential leads. Making it a lot simpler for website visitors to find all the information they need, stress-free. A responsive design serves all devices with the code that adjusts for every screen size. Responsive web design has been a part of web design best practices for years.

7. Email Marketing

Although an older form of staying connected, email marketing still plays a main role in keeping customers, so we are the Best Digital Marketing Company in Chennai.

Experience has shown us that 85 % of executives prefer to receive marketing communications through email rather than other forms of Digital marketing. Make sure that your viewers don’t have to go searching for your email sign-up icon.

8. Easy Navigation

The less time it takes for people to find what they’re focus for, the better. People look for loading time to be minimum and navigation to be simple.Optimizing the user’s experience of your site makes all the difference in web design best practices for your brand.You’ll also need to make sure that you’re most important pages have the highest accessibility. Let’s consider a few more site design best practices:

• Limit your navigation menu bar to 5-6 options. 90% of websites have their main navigation located in the header at the top of every page. Making horizontal top-level navigation a website design standard.
• Search bars are key, mainly for sites with lots of content.
• Contact information should be in the right-hand corner and simply visible.
• Sticky “back-to-top” buttons allow the visitors to scroll down to their center content and with the click of a below.
• Use breadcrumbs to let your site visitors know where they are.

This is mainly faith for e-commerce websites since this type of site has tons of product categories and subcategories.

This also applies to sites with lots of content. With breadcrumbs, one can simply go back to the previous page or check out a specific category.

9. Quality Photos

According to Hub-spot, people can able to recall up to 70% of information that is visually depicted for a period of 72 hours vs. only 20% of the information they hear for the same period of time.

With 45% of the population being visual learners, featuring high-quality photos and logos will assist your audience to gauge your brand and content more easily.

10. Color Scheme

If your background and text colors don’t show enough contrast. People will have difficulties reading your content and be displeased that your site is not visually appealing.

Your own website should embody the personality of your brand, and so should your color scheme.

Collect Product Reviews

You can also transform your customers experience into brand promotion by product reviews. According to the Google’s consumer barometer, “25% of brand promoters share their experiences online in their networks – twice as many as non-brand promoters.”

Google also found that 20% of brand advocates post a review online, compared to only 10% among non-brand promoters.”

To collect many product reviews, initiated by reaching out to customers who have recently purchased a product, especially those who are repeat buyers. You can use tools that automatically touch out to customers to give them options to review their purchases.

There are countless CRM tools available, as well as extensions available for various e-commerce CMS. Activecampaign, Dotmailer, Zoho Mails tool, Salesforce, and HubSpot are few such as tools.

These tools make it simpler to distribute requests for their product reviews. Activecampaign, for example, features an automation flow for forwarding automated reminders to customers.

CRM tools like Activecampaign gives a drag-and-drop editor permit you to set up automation flows using triggers, if-else conditions, and actions.

You can use tools and automation to drive more and more customer reviews.

Personalize UI and Customer Experience

User interfaces (UI) and customer experience means two opportunities to personalize interactions with your customers and finally convert them into micro-influencers; we are the best UI design company in Chennai.

To personalize UI, install browser cookies on your site, you can use browser cookies to identify a store visitor and salute them with personalized messages and deals.

To take it up a notch, you can use the customer’s geo-location to evaluate the areas demographics and weather conditions for unique product recommendations.

Additionally, you must mark previous product impressions, purchases, and wishlist to target your best customers with customized deals and products.

Focusing on the First 100 Days

If too much focus is put on pre-sale activity, then the potential to retain loyal customers is run down. Are you considering the buyer experience after the conversion? Companies want to consider how the buyer feels about the support and value of the company after the sale.

Turning the Customer into the Brand Promoter

Ever notice how Starbucks customers like to carry around their cups and establish off their purchase as they shop, walk, work or do just about anything? Starbucks is a main example of a company who has taken a target viewers and made their brand worth promoting. Word-of-mouth promotion is an exceedingly effective way to build new leads and retain customer loyalty. Starbucks has exploited this word-of-mouth promotion by building their brand desirable post-purchase.

Enable Social Proof Notifications

Social proof store notifications are when a store shows store data – in most cases, real-time purchases – with prospective customers. Social proof notifications permit e-commerce merchants to generate impulse purchases by establishing a fear of missing out (FOMO) around purchasing a product.

By setting up social proof notifications on your site, you can increase your sales conversion rate. Your visitors will react as micro-influencers as their purchases trigger a social proof for prospective consumers browsing on your site.

Other shoppers purchase best in real-time establishes trust and possibly sparks a sense of scarcity, driving impulse purchases.

If you want to use an e-commerce platform like Magento, WooCommerce, Shopify, or BigCommerce, you can simply set up social proof notifications.

Effective Branding

A company such Starbucks focuses on branding throughout their products and marketing campaigns. Your company needs to understand your visitors are completely in order to realize what kind of branding will appeal to them and keep them intrigued with your company.

Reminders and Post-Marketing Efforts

There are companies, such Amazon or Crazy8, that work hard at their post-marketing efforts in an attempt to bring visitors back for more. Betelgeuse is the best digital marketing agency in Chennai. Some companies use anticipating marketing to guess which products will interest you most. Amazon utilizes guessing design to offer segments on their website, like “Recommendations for You” or “Inspired by Your Shopping Trends.” The company also sends out emails on similar topics, as well as shopping cart reminders.

Re-Marketing

Companies can use responsive design ads that re-market to customers who have already been to their website; Betelgeuse is the best web design in Chennai. Footlocker, Natural Force and Blinq are a few of the companies that use re-marketing to target the visitors who have viewed products and then left the page. These ads are noticeably displayed beside Google search results or at the top of another page, tempting the customer with product images specifically geared towards products they showed interest in. Seeing other shoppers purchase best in real-time establishes belief and hopeful sparks a sense of scarcity, driving impulse purchases.

Special Deals

Pizza-Hut and other companies mainly focus on offering their email subscribers exclusive offers. In order to get VIP deals from the company, a person has to subscribe to the emailing list. This benefits Pizza-Hut by keeping their company in the forefront of the customers mind, but also benefits Pizza-Hut when the customer is excited about receiving the frequent exclusive deal emails.

Supportive Content

Customers who can go to a company for carry more likely to continue purchasing from them whenever they want something in that industry. Lowes offers blog articles on creative ideas for the home and garden, while Home Depot offers DIY articles with kind guides for home improvement projects, such installing a washing machine. The magazine Cooking Light offers helpful cooking points, including videos, on their site. These attempts bring in new customers searching for assist and retain previous customers who continue to turn to their brand for excellent resources and valuable content.

Another form of supportive content includes training videos or articles that instruct your customers how to use your product. By showing customers how to get the most out of your product, you can benefit two-fold with an advertisement for those interested in the type of product you offer, as well as by retaining your customers’ loyalty with useful support.

When a company does what is best for its visitors, then the visitors will continue to come back for more. Look for ways to turn your customers into your considerable fans and brand promoters.

Does your Website Have A Professional Design?

Website  in Google’s results page to show the most relevant organic search results quickly and accurately. Google introduced various now-infamous algorithm updates that have been given names such as Panda, Penguin, and Hummingbird, These algorithm adjustments are intended to isolate poor websites and scammers, while also fine-tuning.

These on-going algorithm updates mean that Google is always looking at the design of your site (at least to some extent) as a way of judging its authority. Google has to serve visitors with quality and authoritative sites they will actually use! If it doesn’t, its business will suffer. As users, we are drawn to the sites that look more professional and have a best quality Design, so we proudly said we are the best web design company in Chennai.

•  Forcing Customers to Create an Account

Forcing your visitors to create an account is the conversion killer.

Numerous customers buy gifts on sites they don’t frequent themselves, like as for a wedding gift or baby shower. That gift-giving customer may have no intention of purchasing on your website again. Forcing that visitors to create an account before they order the gift will make it less likely for them to want to complete that transaction.

Visitors might get frustrated trying to remember yet another set of usernames and passwords. Some may have concerns about the site storing their private information and credit card number. Other customers may have concerns that designing an account will sign them up for your email newsletter, and they don’t want any more messages cluttering up their inbox.

When you do ask your visitors to create a profile, be sure to share with them the benefit of doing so, such as being able to check on the status of their order or to gain discounts on future orders.

• Does your site have a good Copy?

Good written copy should be used in most sections of your ecommerce site – from the home page to individual product pages and we are the best web design and development company in Chennai. Although there are no other real rules on how long or short the copy should be, there are a few things that you should take into consideration when crafting the copy for your site:

Do you have a voice? Copy on ecommerce websites can be totally cold, so why not let your special personality come through in your tone of voice in order to stay memorable.

Is your copy sales led? Don’t forget that your site is likely to be the initial port of call for many potential customers. Tell them what the benefits of using your products are rather than focus on their best features. Do you have testimonials or reviews that could be added as social media proof of how amazing your products are?

Is the copy unique? Manufacturers often provide the copy for their products but don’t easily copy and paste this into your product pages. Not only will this be fairly obvious to visitors who are researching products but it will make it hard for your pages to rank in Google. Google doesn’t like duplicate content and will filter out similar pages – make sure this doesn’t happen to you by writing your unique content.

• The shipping rate is too high

Ideally, on an ecommerce website, the shipping rate for thin-weight items within the US should be just a few dollars. This is especially true if your right product or a very similar product is for sales on Amazon.com, whereby Prime members can get the item in just three days for no shipping cost. If you’re trade a product that weighs less than a pound and cost less than $100, a shipping rate over $5 would be considered unreasonable by a lot of consumers.

Especially pay attention to your competition here. It’s not uncommon for visitors to look around your own website, add items to their cart with every intent to buy, and then abandon the cart if your shipping rate is too high. And then most likely they will go to Amazon or your competitor who has a less shipping rate and purchase very alike items from them.

• Shipping takes too long

If the shipping time on your site takes too lengthy, you may be losing customers. It should be very clear to your visitors not only the shipping time to their location but also how long your processing time is. There are a number of times I personally bought an item for an event based on the shipping time of two days but didn’t realize there was a three-day processing time prior to my ordered items shipping and the item did not arrive for my event and I was disappointed.

Again, Amazon Prime members can get items shipped to them within two days for free, or with the trend Prime Pantry, in certain cities, they can get items delivered to them in just two hours. So, if a visitors visiting your website wants an item for this weekend and it’s a Tuesday, know that if your shipping and processing times are not fast enough, that visitors may not end up purchasing through you.

It’s understandable if you don’t have the infrastructure or your unauthorized-party logistics aren’t set up to be able to ship items faster or to send them out of your location faster, but know that that may be an item attacks the sales on your ecommerce website.

• Our Site is not secure

Visitors are not ready to enter their credit card information on your website if your URL does not begin with HTTPS.

Our best blog about HTTPS security, “Communications over HTTPS are encrypted between the client and the server so hearer don’t listen in, no one tampers with the data, and your website data isn’t forged.”

If your website does not have HTTPS security, when a user initial visits your page, they may get a security error which includes the text “not recommended” about continuing to your website – which really doesn’t look best. Many viewers will stop at this point and not go through to your website at all. If they do continue to your website, they will probably be less confident to purchase items on your site.

What Is White Hat SEO?

White hat SEO means following the “rules”. Purely, you use only ethical tactics and follow search engine guidelines.

What Is Black Hat SEO?

Black hat SEO means using unsafe practices. You can use tactics that can (and, let’s be honest, do) work. Until they don’t. These range from using tactics that go against guidelines from search engines to more wild activities (which can lead to manual actions).

What Is Gray Hat SEO?

As with a lot of SEO, there are differing opinions on what gray hat SEO is.

Take the initial page of Google’s results on “what is gray hat SEO” and you’ll see articles with a mixture of definitions, broadly falling into the categories of:

• It’s a tactic that is currently neither white nor black hat but changes to the ways search engines work could become the opposite in the future.
• It’s a combination of white hat and black hat techniques.

Both of these definitions have a commonality.

Gray hat SEO is neither black hat nor white hat, but some entity is in the middle.

Either transitioning between the two or a mixture of the two, It’s a fade line.

Not something you should robotically be penalized for.

Not something that you would voluntarily inform Google you are doing.

It’s not necessarily a poor practice, but it is being done with the intention to get ahead in the rankings.

Content Quality

Bing’s guidelines on website content clearly indicate the level of quality needed to rank well:

“Websites that are thin on content, showing mostly ads or affiliate links, or those otherwise redirect visitors away to other sites rapidly tend not to rank well on Bing. Your content should be simple to navigate, should be rich and engaging to the website visitor, and provide the information they seek.”

White Hat

Just so happens that the content is best quality that other sites need to loop to it as a resource.

Creating content of value to visitors with the goal of teaching, informing, or delighting them.

Black Hat

Private Blog Networks (PBNs), adding your website link to any blog comment you can, and paying rewards for links.

These all audibly go against Google and Bing’s webmaster guidelines.

Gray Hat

Creating content clearly for the sake of gaining links could be considered against Google’s guidelines by the definition given above.

However, if that content is really suitable and valuable to visitors to the site, is it really against the spirit of the guidelines? A gray area.

The Ways They Differ

It’s not just in their definitions that black, white, and gray hat techniques differ.

It’s in their risks and rewards too.

Risk

Implementing black, white, or gray hat techniques all carries risks.

Black hat techniques have a direct risk of manual actions.

If you are caught going against the search engine guidelines then you may be penalized by some or all of your website content being separated from the search indices.

White hat techniques run the risk of being inactive.

The web might be the best place if every website played by the search engines’ rules, but they don’t.

If you are determined to play by the rules you might sacrifice the top rankings in some instances.

As such, if your brand is in a competitive industry you might not be able to rank against competition that is employing black hat techniques.

PBNs and other link schemes can be extremely effective. Gray hat techniques have the risk of being penalized later.

If the activity you are carrying out is border-line against the guidelines then you don’t know when the search engine might secure algorithms to crack down on it.

Longevity

Black hat techniques might be effective in the short term.

But if they are discovered rapidly by the search engines, then the effects might be short-lived.

Investing time and money into designing a private blog network that gets discovered and the links demoted might be a waste.

White hat techniques have the best chance of standing the test of time.

If the search engine guidelines are in place to help promote quality on the internet, then it is unlikely that the definition of quality would swap substantially enough for something that was once considered in line with the guidelines to suddenly be outside of them.

Gray hat techniques might fall under more surveys from the search engines over time which could reduce their effectiveness.

Case Studies

If you use your existing work to help win new clients or secure the next promotion, your methodology is critical.

Speaking about your PBN scheme is not going to win you your next search award.

Most employers, if they know much about SEO, will be unwilling to take a risk on someone who boasts openly about their success with content farms.

It’s also most likely to make risk-averse clients very nervous.

Playing by the search engine rulebooks can be a relaxed, more frustrating process than black hat SEO.

If you are fortunate without cutting corners then it is something to definitely shout about.

White hat SEO techniques, used successfully, show good skill.

Gray hat SEO, in truth, will form a huge part of any SEO campaign. As such, it is hugely well accepted in the SEO community.

Although they straddle the white hat/black hat divide due to the intention to manipulate the search results, they pay dividends and aren’t simply cut violations of the webmaster guidelines.

Many people reading this article will likely have a differing viewpoint on what activity is the white or gray hat.

As such, this activity really isn’t taboo. Innovative link-building campaigns win awards.

Discussing a strategic content plan designed to get your category pages ranking topper will be impressive in an interview.

Conclusion:

White hat SEO and black hat SEO might seem easy to define on the surface, but in truth, most SEO seems to fall into the gray zone.

Black hat SEO carries substantial risks.

If the website you are working on is not your own, and the holder does not understand the risks, then it is never acceptable to expose the site to those risks.

White hat SEO might seem the clear way to go if you want to know that you are above reproach.

Is it going to make you competitive enough though?

Gray hat SEO sits somewhere in the middle.

In this author’s opinion, white hat SEO and gingerly considered gray hat SEO is likely your safest route.

In this article, we will compare WordPress vs. Joomla vs Drupal to find out which one is the good choice for you.

What’s Common in WordPress, Joomla, and Drupal?

WordPress, Joomla, and Drupal are all free and open-source software licensed under GPL.

They all keep up MySQL as their database management system. WordPress exclusively supports only MySQL, while Joomla and Drupal carry further database management systems.

All three of them use themes and templates for the visual appearance of sites, and plugins, modules, or extensions for extending features.

For sample, they have different policies about what to include in the core software, how to handle modules and templates, how to deal with security, etc.

These differences make a huge impact on users, and how they build their websites.

As open source software, they are all community-driven projects, while there are a lot of similarities; they are different in many aspects.

Having that said, let’s take a look at how WordPress, Joomla, and Drupal compare to each other, so you can choose the good website builder platform for your business.

Ease of Use and Beginner Friendliness

 Most people designing their websites are not web developers, designers, or programmers. They are average users who just want to design a website. Ease of use is the most important factor for the majority of users.

WordPress

WordPress comes with a famous five-minute install. Most WordPress hosting providers also offer one-click installs of WordPress. This makes it fairly simple for a new visitor to start a WordPress blog or website in minutes, not hours.

The post-install user experience of WordPress is way superior than Joomla or Drupal. The user sees a simple clean-cut user interface with the menus to build posts, pages, or start customizing appearance and themes.

Joomla

Joomla installation may not look as fast as WordPress, but it has very similar steps. Apart from that many shared hosting suppliers offer one-click install packages for Joomla as well.

After the installation, the user lands on a control panel that is not as straightforward as WordPress. There are just too many menus to click on and customize your own site.

Drupal also offers distributions. These are pre-packaged Drupal bundles with modules and configurations to build specific types of websites.

The post-installation experience for absolute starter is a bit complicated. Viewers will find it difficult to figure out how to change things on their site.

Drupal makes it very obvious how to add the content, but changing appearance and attach non-content elements is not very obvious.

Best: WordPress

Themes and Addons

 All three of these familiar CMS come with themes and plugins/modules as a way to extend the features and appearance of the software.

Themes control the appearance of your website and how it looks to your visitors. Plugins or Modules are such as apps for your CMS.

Let’s see how these three main CMS software performs in this category.

WordPress

WordPress allows visitors to change their site’s appearance using themes.

WordPress comes with a little default themes pre-installed.

At anytime, anywhere you can click on the add new button from your Appearance page and install free WordPress themes from the official WordPress.org theme directory.

Apart from free themes, you will find many more premium WordPress themes developed by third-party theme shops like StudioPress, Astra Theme, Elegant Themes, and more. These are reward themes and come with premium support options.

The original power of WordPress lies in plugins. There are more than 50,000 WordPress plugins available for free in the official WordPress plugin directory.

You can also purchase premium plugins that come with paid support provided by plugin developers. Check out our list of must-have WordPress plugins to see how plugins made WordPress awesome.

Joomla

Just like WordPress, Joomla also comes with templates and extensions. There are best extensions to do just about anything from creating an eCommerce store to managing email.

However, the quantity of these templates and extensions is not as big as WordPress. This could make discovering the perfect template and the perfect extensions a bit difficult.

By default, Joomla does not have a feature that would allow visitors to search and install extensions or templates from the administration area.

There is an extension that permits you to add the “install from web” feature for extensions. But for templates, users will still have to manually search templates and then install them by attaching their URL.

Drupal

Drupal has the same issue with the obtainability of themes and modules. Visitors will have to leave their site, search for the module and theme they want to add, and then locate the project’s zip file URL.ultimately, they can enter the URL in the Modules or Themes page to install them.

There are modules to do just about anything and new ones are added always. Still, the overall quantity of modules is requiring when differentiate to WordPress.

Best: WordPress.

 Support Options

 The availability of help and support options is very major for beginner users. There will definitely be some hurdles when you are trying trendy software. That’s ok as long as you can gain help out.

WordPress

WordPress has a strong community of visitors. You can discover WordPress help on official support forums, docs, handbooks, codex, Slack channels, Stack Exchange, WPBeginner Engage Facebook group, and almost every forum on the internet about web design and development.

There are sites such as WPBeginner, containing hundreds of tutorials, video tutorials, and articles catering to beginner-level WordPress users. There are many methods to ask for free WordPress support and get it.

Apart from the free support options, there are ways to earn paid support for WordPress as well.

Online platforms like Codeable, UpWork, Fiverr, etc. are just some of the places where you can hire WordPress professionals to assists you. Due to the immense popularity of WordPress, finding WordPress developers is simple and affordable for small businesses and individuals.

Joomla

Joomla, just like WordPress has a large and very pleasant community. There is extensive documentation on the Joomla website which is a valuable resource for starters. For more interactive support, viewers can join forums, mailing lists, user groups, etc.

Apart from community support, there are unauthorized resources, paid training and development agencies that can be helpful.

Unlike WordPress, finding affordable expert assist is quite difficult for Joomla. Hiring a web developers or experts for Joomla development, troubleshooting or assistance can cost way more than WordPress.

Drupal

Drupal has a very proactive community of fans and users. You will notice all the community support options for Drupal just like WordPress and Joomla. There is extensive documentation, support forum, mailing lists, user groups, and IRC chatrooms. All best places to gain advice and free help.

Conclusion:

 Drupal, Joomla, and WordPress are all remarkable content management systems. Drupal and Joomla come with many more design-in features than WordPress.

However, WordPress beats them with its ease of use, large global community, plugins, and themes. We feel that most non-developer visitors would find it much easier to build with WordPress than Joomla or Drupal.

Overall Best: WordPress

It is a word or phrase that people search usually on the internet. When writing an article or creating content, online companies try to mean their work on a focus keyword. The focus keyword makes sure that anyone searching for that keyword online discovers their article. Using focus keywords improves SEO.

The focus keyword is repeated many times throughout the web page or article. This makes sure that when someone searches that word or phrase on Google, that site will display up at the top of the search engine results page. It is a best way to move your website to the top of Google searches, meaning more traffic to your website and perhaps, more customers.

But using focus keywords can be tricky. How do you know which ones to pick, or which ones will be searched the most? Learning about SEO and how to use focus keywords can assists your company’s site more visits with just a few simple steps.

Content Marketing Strategy

To increase your search volume and domain authority, it is very important to use keyword research tools and to make sure that you are always using a focus key phrase per page. Every page of your site should focus on prepared keywords in order to capture more search queries.

If you are focusing on Word Press SEO, the Yoast SEO plugin is a best start to begin learning how to use a focus keyword properly on a page or post. The plugin will make sure that you are using a proper SEO title and not keyword filling.

Search Engine Optimization

SEO is the practice of optimizing a website to guide search engine traffic to said website. To assists optimize content, you can choose focus keywords that will bring your website to the top of the search engine results page when someone searches for that keyword. You can’t get clients online if your website never gets looked at, but it can be so simple to place yourself closer to the top of searches with just the right keyword.

Search engine optimization is simple to learn, but it can be hard to get started. There are many companies that can help you to make your site fully optimized by using the right focus keywords. But if you want to do it yourself, there are some ways to meet prime keywords on your own.

Focus Keyword Finder

How do you find a focus keyword that is right for your website? It might take some research, but a wise way to start is by finding which keywords are already being used by other companies like yours. Use Google on your own to find out what similar companies are putting on the sites that place them at the top of searches. There are also free websites that tender keyword findings.

One example of a tool to assists you find focus keywords is Google AdWords. These sites can Assists you pick keywords that may not be used by every site, which is where longer keywords are useful. Some of the things you want to avoid are using extremely mini or generic keywords.

Also, just because a word is searched often doesn’t automatically make it a best keyword. Never spell words faulty just to get views. Sometimes people misspell searches, but that isn’t what you need to prey upon. Look for words that will make your company looking good.

You don’t need to use the keyword “good pillow” when you could use the keyword “best pillow”. You could include both, but people want to buy the best one, not just a good one! When you use more specific keywords that will benefit you the most.

Long-Tail Keywords

Another kind of keyword to consider utilizing is a long-tail keyword. There will always be large national sites that get the most traffic and will always sit at the top with the use of simple keywords, but if you use long-tail keywords, you could be closer to the top than those huge companies. Integrating more long-tail keywords into your content will assists your site get more traffic.

For example, a keyword that might get searched many would be something like “hotel,” which the big chain companies have a jump on. But people often search for more fixed words than just “hotel”. Someone might search “beachfront hotel”, which makes it a minisearch. Then “beachfront hotel with free parking” might get your company close to the high of the search, but even better could be “beachfront hotel in Los Angeles with free parking”. If someone searches that, which is very possible, they will discover you first!

Looking for longer keywords that you can use on your site itself will get your website found. In turn, you will also rank topper on the searches because of how many visitors you get, so it’s a win-win situation!

Blogs

Using those longer keywords can sometimes be tricky to put on your site, so a best way to incorporate keywords into your website is by creating a blog. Making a blog that is part of your company site is relatively simply. An added benefit of a blog is that it assists to bring in more traffic.

Write about your company, your products, your services, also your employees. Include those keywords in each post, and you will be surprised how much your site will climb up the searches. You can also share blog posts you write to your social media sites, and provide insights that people may not know. This will help people become more interested.

Not at all write blog posts that are controversial or give away your company secrets. The preferred word count for blogs that get found in Google searches is about 1000 words, so try to get to that count in each post you make. This is just a best tool to help bring up your viewers and customers.

Focus Keyword Generator

Another way to find keywords is by using a focus keyword generator. There are many free ones available, and they will give you an idea based on your chosen topic. They can even include your location and industry, which will narrow down your keywords to be much localized. This assists your focus keywords to be relevant and make it easy for people to find your site among thousands of others. Google trends also offer some of the higher searched keyword terms by region, topic, and more.

Benefits of Focus Keywords

By using tools like focus keywords, you can boost your views online and make sure that you are getting people’s attention. If you are not satisfied with your current status online, there are so many ways you can analyse your pages to upgrade your search results. Using long-tail keywords and linking can also guide more traffic to your site. Find pages and articles same to your own and link to them.

If you do those things and you still aren’t seeing results, utilize a focus keyword generator for ideas. Look for better ways to use longer keywords where you haven’t before. Use more specific words that make your company look better. Then, if those things aren’t getting you to where you want to be in the search line-up, use an SEO company to help you. They know the best focus keywords and can put you where you desire to be: at the top of the Google searches!

SEO Stands for Search engine optimization,It is a set of rules for optimizing your own website so that it can achieve top rankings in search engines results. It’s the process to follow to increase the visitors of your website in search engines and get more traffic.

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is very important.

If you keep this relationship in mind as you Design your SEO strategy, you can select keywords and create content that’s in line with the image you want your brand to have.

Why Your Website Needs SEO Optimization

• It can assist you to build your brand.
• An optimized website earns more traffic.
• It supports your target audience find your site.
• It boosts your credibility and authority.
• It can assist you stay ahead of your competitors.
• It improves the user experience.
• It’s easy to measure

It can assist you to build your brand

Although branding is frequently considered a more traditional marketing strategy, while SEO falls strongly into the digital category, the two involve similar steps. ie)what you provide, and what others say about it.

An optimized website earns more traffic

The aim of SEO optimization is to improve your site’s rankings in search results. If you want to bring more visitors to your site, SEO is the best way to accomplish this goal.

It supports your target audience find your site

SEO can assist your business get in front of your target audience as they are actively searching for information. And considering how common it is for consumers to use search engines to discover information about products and services, this is a huge opportunity.

It boosts your credibility and authority

The Internet has greatly changed what the sales process looks like for many businesses. That’s because today, consumers have access to a wealth of thoughtful resources that can assist them to learn about their options before they speak with a sales representative. And with SEO optimization, you can become a role of that learning process.

It can assist you stay ahead of your competitors

As you optimize your site, you are not just working to boost where your site ranks on results pages. You’re also moving beyond your competitors. This means that as you move up in search results, you’ll make a larger percentage of the clicks for your target keywords and your competitors will earn less.

It improves the user experience

Google’s ultimate goal is to provide the premier possible results for their users. As a result, many of their algorithm updates mainly focus on making sure that they’re directing users to sites that not only provide relevant content, but also a great user experience. That’s why today, technical factors like mobile friendliness, usability, and site speed take part in a much bigger role in rankings than ever before.

It’s easy to measure

One of the greatest advantages of SEO is that you can measure virtually every aspect of your results. You can use tools like Google Analytics to detect your traffic, referral sources, conversions, and any other metric that matters to your business.

SEO Optimization Tools

As you work towards growing your site’s online visibility, there are plenty of tools you can use to simplify and improve the process.

• Tools to upgrade your keyword research
• Tools to simplify on-page optimization
• Tools to upgrade off-page optimization
• Tools to monitor your results
• Tools to upgrade your conversion rate

Tools to upgrade your keyword research

Keyword research is the initial  step in any successful SEO strategy, and there are several tools designed specifically to assist you identify the best possible keywords for your business:

• Google Keyword Planner
• Ubersuggest
• io

Tools to simplify on-page optimization

Optimizing a page’s on-page elements is an essential part of the SEO process, and the following tools can assist you ensure that you do so perfectly.

• SEMrush
• Screaming Frog
• Redirect Path

Tools to upgrade off-page optimization

Another essential part of SEO is off-page optimization, which primarily involves earning backlinks.Competitor research is one of the good  ways to identify new opportunities for link building, and these two tools are both excellent choices for that process:

• Ahrefs
• Open Site Explorer

Tools to monitor your results

As you make changes to your site, it’s important to measure the impact those changes make. These are two of the best tools for monitoring your results:

• Google Analytics
• Google Search Console

Tools to upgrade your conversion rate

Your aim with SEO isn’t just to attract traffic — it’s to convert that traffic into customers and clients for your business. As a result, you’ll need to make sure that your site is in line with your visitors’ needs and designed to encourage conversions.

The following tools can help you measure your performance and identify opportunities for improvement:

• GTMetrix
• Crazy Egg

Optimizing a site is a complex, and frequently challenging process. It should take time, planning, and a lot of patience to achieve the results you want with search engine optimization. But if you’re ready to invest the resources it takes to create and carry out a well-planned strategy, the results you’ll see in terms of sales and revenue are entirely worth it. It can assist you to boost your credibility, earn more traffic, and improve your online visibility.

Organic visibility, leading to increased website traffic, is a great benefit of SEO. Search engine optimization is hyper-targeted and customer-centric. An effective SEO strategy will assist deliver your web pages to a relevant audience via pertinent search queries.

Plus, you’ll achieve all of those results by going through a cent on ad space. Beyond that, SEO is the best way to improve the overall experience your target audience has with your brand. When you design content that’s in line with their needs, then make it easily accessible on a user-friendly site, you position your company as a helpful resource.

So if you’ve been fascinating why your site needs search engine optimization, the answer is clear: it’s one of the best ways to reach your marketing goals.

Backlink is also called inbound links because they represent another website’s traffic coming to your own site. The quality and quantity of your backlinks can assist you to

What are backlink?

A backlink is a link on someone else’s website that sends the reviewer to your site. Think of it as an expert testimonial. If a blogger or someone else from your industry is referring people to your page, they must think it’s attractive great.

Google rates pages depend on their relevance and link popularity, as well as on their expertise, authoritativeness, and trustworthiness, or E-A-T score. For Google to rank a page highly, it wants to know that other people think its content is valuable, and it does it by – among other things, – taking into consideration how many are linking to your website.

If many of the people are sending their readers to you, then you’re what organic search experts call “worthy of amplification.” That’s why it’s fundamental to examine backlinks and to organize a process to attract them from high authority sites, which can be done via content marketing campaigns, among others, to upgrade your site’s presence in search results.

It’s also important to note that there are different types of backlinks and that not all backlinks pass the similar value. You can utilize certain attributes in the links you place towards other sites to qualify their value: rel=” sponsored” to mark links that are advertisements, rel=”UGC” to mark links within comments and forums, and rel=”nofollow” when other values don’t apply and you don’t want Google to associate you with the website you’re linking to. 

How to get quality backlink

Once your site is ready for backlinks, it’ll be tempting to get as many as you can. But the quality of your backlinks matters extra than the quantity. In fact, the wrong links will really hurt your search engine results instead of helping your organic traffic. Here are the criteria that determine whether a backlink is good for your link building strategy:

1. Relevance

Some backlink opportunities will be ideal for you. These are the ones that come from pages straight related to your product or service.

For example, if your company manufactures maternity clothes, you’d skip on a backlink from a product review site that targets expectant moms.

But, a word of warning—doesn’t be a backlink snob. You won’t find much perfect fits, so stay open to backlinks that are adjacent to what you do. Your maternity clothing company will do just great with a backlink from a parenting magazine or even a fashion blog.

A word on geo-targeting

If you have a pure e-commerce brand, geo-targeting won’t matter much in your search for backlinks. But if you have a brick-and-mortar location or you offer in-person services, your most relevant backlinks will be those that are both straight related to your business and in your area. The second good are those that are either subject-relevant or geographically targeted. Anything below that is links that are only moderately relevant.

2. Authority

Google uses algorithms to determine a website’s authoritativeness. The company used to publish the details of the algorithm—known as PageRank—but it stopped doing that little year ago. Now the only way to figure out a page’s official ranking is to go through the algorithm yourself, but that requires knowing your best way around things like “eigenvector” and “normalized link matrix.” Yikes.

It’s much simple—and less brain-melting—to use a third-party tool like Ahrefs or Open Site Explorer. And since none of the tools available today are ideally aligned with Google, so it’s best to use more than one.

3. Link quality

Most of the time, you can trust a site with high scores on third-party evaluation sites. But there are also few malicious sites that know how to game the system. Sites can pretend to be authoritative by falsifying reviews, testimonials, and ratings, but the overall quality of the domain will inform you the truth.

A site can fake authority, but it can’t fraud organic keyword ranking and organic search. If you go into a third-party tool like Ahrefs and analyze the domain that your potential backlink comes from, you can tell if it’s ranking well for various keywords and driving traffic. Manipulated sites won’t top that list.

4. Editorial standards

You’ll get more street cred with a backlink from a site that’s selective about the backlinks it offers. If your backlink comes from a site that hands links out like candy, no one will be overcome. Seek out sites that have verified editorial standards. It’ll take extended and you might not get accepted right away, but it’s worth it to get that nod of approval.

5. Outbound link quality

Whenever you have the opportunity to pick up a backlink from a site, visit it and check out what other outbound links they have. Are they organically placed, or did someone plainly force them in there? Does a thorough quality check? If the site looks like it accepts relevant and authoritative links, and it places them appropriately, you can feel best about your link being there as well.

There’s also a link designing tactic called “broken link building” that you can use to find those links that authoritative sites are including to broken pages featuring content that you also provide, pointing out this error to site owners and showing how they can fix this by linking to your working piece of content instead. For this, you can employ a link checker offered by SEO tools like Ahrefs or SEMrush.

6. Indexing status

Don’t bother getting backlink from any site that isn’t indexed. If a site isn’t in the index, it will no way show up on an organic search.

Sites earn indexed when Google’s spider crawler visits and explores them, following links to find out what’s there. Each page it discovers will have either an index or a no-index Meta tag, and the spider folder that page in the index or not as instructed.

rank higher in search engines such as Google and Bing. This is because your backlinks are examining an indicator of how popular your website is with users. Implementing, managing, and analyzing the performance of backlinks is the main aspect of search engine optimization (SEO) and SEO strategies.

Backlinks are a cornerstone of best search engine optimization (SEO) and are considered to be critical as ranking factors. We will show you how to analyze your backlink profile, fix problems on your website, get quality backlinks, avoid bad ones, discover relevant backlinks to your website, and strategize properly.

Five ways to power-pack your content distribution strategy to get high visibility and engagement: 

1. Use content distribution platforms
2. Re-purpose content like your life depends on it
3. Push content through employee networks
4. Get influencers involved
5. Use communities to get extended reach for your content

1.Use content distribution platforms

You spend hours promoting your content on your social media pages and newsletters. While it is best to nurture existing relationships, those tactics don’t really focus on driving “new” traffic back to your website. For trendy traffic, you have to tap into other relevant and powerful external networks.

There are many content distribution platforms that you can work with to reach these external networks. Here are some good options.

Out-brain

You can submit your content on Out-brain to have it placed on premium websites like CNN. Compared to other platforms of this type, Out-brain has an under-cost per click and better targeting. It also has the best quality cut-off, which also works in your favor because you will be in a good content company.

Popular social media networks like Facebook, Twitter, LinkedIn, and Instagram

Distributing content through social media is a great way to boost shares and increase visibility. This can be achieved on nearly all social media networks. According to a survey conducted by Nani-gans, a Facebook marketing partner and a member of the Instagram marketing program, Facebook offered an average CPC of $0.64 in late 2015, at an average 0.9% CTR. The cost may have fluctuated owing to the expansion in demand for Facebook ads.

The same survey had Instagram at $0.65 CPC and 0.9% CTR. Even though LinkedIn ads cost significantly more at $5.74 (as recorded by Hub-Spot), HubSpot’s clients have seen about 9% of clicks convert.

It is also required to consider which platform most of your target audience is present on. Facebook has the highest number of monthly active users and a lot of useful data to target from them. However, if you’re a B2B marketer, improve your content on LinkedIn may make more sense because you can target people by company and job title, which you can’t do on Facebook. If you’re looking for a non-intrusive type of social media ad, Twitter’s “in-feed” ad is the best option because it blends in with the surrounding content without screaming promotion.

If you have excellent visual content and your audience is present on Instagram, there’s no better choice because 65% of the most popular posts on Instagram are brand posts (as recorded by L2, a respected business intelligence service). Clearly, brand posts are being catched well on Instagram.

Social influencer content promotion networks like Klout, DrumUp, and Viral Content Buzz

There are several platforms that allow you to connect with influencers to boost shares. Let us discuss three interesting ones that can help you enlarge content visibility. On Klout, you can bring on social media influencers to share your content in exchange for free subscriptions and discounts. The influencers are grouped by their areas of influence, making your content distribution through them precise and productive.

You can motivate your content on Drum-Up for it to appear as a recommendation to other users. Drum-Up has an intelligent algorithm that crawls through sites and provides users with suggestions relevant to the keywords that they set. Their sponsored posts are faithfully placed to show up on just the right influencers’ feeds, increasing the likelihood of it being shared.

On Viral Content Bee, you can have your content amplified on this platform in exchange for sharing other users’ content. primarily, you get a pick of articles to share from, so you’re also getting content recommendations while having your content shared.

2.Re-purpose content like your life depends on it.

Creating great content is a time-consuming task, but an inevitable one. Re-allocating content is one way to justify the effort that you have put into creating it. You could recycle one piece of content in many ways. There are six super effective ways of doing it to expand your reach.

Turn your blog post into an infographic and distribute it

You can convert highlights of your blog post into an information-packed infographic using a tool like Piktochart or Visually. Distribute the infographic that you design on stock image sites like Flickr and Pixels, Slide Share, and infographic directories. Blogging Wizard’s Adam Connell used this tactic on a popular blog post of his, and the infographic version received over 2000 shares and 22,000 site visits.

Convert your blog post into a Slide Share and embed it

You can use Google Slides to do this. It lets you attach graphs easily to increase content quality. Embed the Slide Share that you create on your social media and blog posts where relevant.

Turn your blog post into a podcast and upload it on audio content sites

You can record interviews on Skype and use Audacity or Garage Band to record other content. Once you have your podcast, you can able to upload it on iTunes, Stitcher, Miro, and SoundCloud to increase your reach.

Convert your guides into downloadable PDFs and offer them on your website

Any PDF converter available online can help you do this. Request an email address in a swap for your website offering and use that list of emails to distribute more of your content.

Turn interesting snippets of your content into social media posts

You may have awesome studies, graphs, or graphics on your blog post. Capture the screenshots of them and use them as social media posts.

Convert your instructional content into video tutorials

Once you have converted your content into video tutorials, upload them on YouTube, Vimeo, and the regular social media sites (Facebook, Linked In, and Twitter).

3.Push content through employee networks

There are over 40 reasons why employees should be a part of your content marketing plan. A properly executed employee advocacy program not only increases your visibility but also improves your engagement and conversion defence rates.

Here’s how you can design a powerful content distribution plan involving your employees.

Make sharing an easy affair by using technology to connect employees with your brand’s content

Choose a platform that allows direct sharing so your employees don’t have to log in to their social media profiles each time they want to share. You can also attach share plugins on your blog and in your internal newsletters and emails to make sharing effortless for your employees.

Motivate employees to write about your brand with incentives and proper rewards

You can involve executive-level employees in blogging by giving them rough drafts to work with so they can add personality to it and post it out. For the rest of your employees, you can able to turn sharing into a monthly contest with exciting rewards.

Allow employees to suggest posts to be shared

Choose a platform that allows employees to suggest posts for their colleagues to share. This builds employees more enthusiastic and that results in more visibility for your brand.

4.Get influencers involved:

Influencers aren’t only the people with large social media followings. Anyone who can manage meaningful impact for your brand can be an influencer. Do your research when finding your influencers, and remember that size of the following doesn’t matter but the influencer’s ability to drive your intended action does. Here are four ways to gain influencers involved in content distribution.

Create content that authors would want to link-out to

Brian Dean from Backlinko has an interesting case study that explains this well. Instead of designing simple tips posts that only drive shares, you can create in-depth and comprehensive guides that people want to link out to. This would not only ensure more shares, but also real traffic from another website.

Feature influencers/link-out to their work

When you feature someone on your blog or link out to an article of theirs, write to them and let them know. This activity is the best way to build relationships and drive more shares for your content.

Use influencer outreach platforms to connect with relevant influencers who want to share

There are quite a few influencer marketing platforms that connect you with influencers who can share your content. You could able to check out Instagram or  Traackr to get a sense of how they work.

5.Use communities to get extended reach for your content.

According to social scientists, communities are where people discuss important things and seek help and advice when they need it. Being present in communities can construct you as that person, giving your brand a huge advantage. However, you can just skip in and share, communities need nurturing to give you any real traction. Identify the correct communities, participate in discussions and add value.

Here are things to keep in mind when assign content in communities.

Follow community rules

On Google Plus, Linked In and Reddit, most communities have a set of rules to follow. Make sure that you respect them. For instance, some other subReddits want you to post the entire content of your share and not the link.

Don’t be overly promotional

For Reddit and most other communities, it is good to set time apart to participate on a regular basis, by sharing non-promotional and useful content before you move on to sharing your brand’s content.

Write custom and value-adding descriptions

Try and add value in your community post itself instead of just sharing links. A personalized one-liner or interesting truth about the post you’re sharing is more likely to boost your shares than plain link sharing.

Make your shares stand out:

You can use fun and offbeat images and great writing to make your post stand out as Oliver Emberton did.

He rose to fame because of his Quora post which was the most viewed post back then, with 4.93 million views to be exact. Many people participate on Quora, but few see results like these.

Effective content distribution is all about identifying possible channels and making the most of those that are at your disposal. Once you have a stylish content distribution plan in place, you won’t have to work very hard at getting your content out to all the right people.