Web

You do want a website for your business, A GOOD ONE. A white-collar designed, lead magnet, sales booster, brand-differentiating website.

But, why is itimportant to have a website for my business?

Well, this is the first question most of the clients ask when Signify Solutions a Custom Web Development Company suggests they have a website for their business.

The point behind havingyour Search Engine presence (Google, Yahoo, Bing, etc.) is because customer behaviour’s swap over time to adapt to modern technology, and customer behaviour hasalready changed to adapt to the digital age.

1.A website proves yourbrand credibility.

“Where is your officialwebsite?” This is the earliest question you will hear when you tell peopleabout your business. The fact is that people have become smart these days. They

Think 10 times prior to making any business decision.

Over 30% don’t evenconsider a business if it doesn’t have any website. So, if you need people tothink your business is reliable, contact a custom website development company

in India and have a website. Only then they will take you seriously.

PS – If you carefullyintrospect, you would understand that they are not wrong. There are thousandsof business holders out there. They can’t go on trusting everybody and then

Regretting later on. At their place, you would have done the same.

2.A better understanding.

A website can assist youbuild a strong and long-lasting relationship with your clients.

This is how it happens:

1. As I have mentionedbefore, a website makes you look credible. This designs an initial level oftrust with clients and inspires them to do business with you.
2. While designing awebsite, we keep all important user aspects in mind – such as what users likeand what features make them stay. This assists in offering a great user

Experience.So by having a website,you are establishing trust among customers and offering them a stainless userexperience. So, they hold on and come back for more.

3. You can showcase your products/services in the best way Possible .

Presentation plays acrucial role if you desire people to buy your products or services. This is

Important, especially if you are a start-up where every customer matters.

In that case, it’s also mostimportant that we can showcase our expertise in the best way possible, andhaving a website can help in doing that. It offers you creative freedom. You

Can display your services the way you need

You can use adorableimages, short video tutorials, and downloadable PDF instructions. The sky isthe maximum to what you can do and do you know how allthis can help? Customers gain what they are looking for. So, they remain angularand go nowhere else to purchase. This ultimately assists you in establishing a Loyal customer base.

4. A website makes your brand morevisible.

There is a beautifulrestaurant near my house. The food is stunning, the service is incredible, andthe variety is so wide that you can find just about everything you want to eat.

Despite this, the restaurant has very few visitors.

Every time I pass by, Isee only 8-9 people sitting there and enjoying the food. Reason? Not more peopleknow about it. Now, not only that it is the only restaurant in the city. There

Are many others. Some of them have even constructed an official website.

As a result, they havebeen able to obtain more customers despite having average services and averagequality food.

That’s the difference inhaving a website build. The truth is that a brand without a website is nothingbut a mini boutique. No wonder how good products you sell, how efficientservices you provide – not several people will be able to know about it.

So, if you need yourbrand to shine and people to know about your business, hire an outsourcing team of web developers tohave an official website. 

You will notice howsignificantly you have been able to boost your sales and acquire more customers.

5. You can benefit from GoogleSearches.

Having a website canalso get into Google’s search listings, thus making it simple for clients tofind you. Now, one thing you mightbe affordable is: How does it matter? Here’s how:

Back in the old days,when clients had to do business with a company, they used to do a detailedbackground check and contact every previous client to ask about you. Finally,

Only after they were sure, they moved ahead.

But the times havechanged. Clients have become smart. They no longer require to waste timerunning background checks. Instead, they prefer searching on Google. In fact,this is the main thing they will do after they hear the name of your brand.

Now, if you have awebsite and have done it has proper SEO, it will come in the top searches ofGoogle. Apart from this, many people will also be able to find you by using different

Keywords related to your business. This makes you more popular among folks, and

More people are prepared to do business with you.

So, if you want your start-upbecomes famous and clients can easily find you on Google, have a website. Thedecision will importantly benefit you in the long run.

This is how you scoreloyal customers who keep up you and help you grow, which is another big reasonwhy you should contact a web design and development agency to have a website

For your start-up.

You will need to build a web development services company and have a website first. By not having one, you are already allowing them to dominate the business market. No doubt there are some other different ways.

You can employ a dedicated marketing team and spend a heavy budget on promotions and ad campaigns. But that only results in much effort and increased costs. You can have a website designed in almost half the budget.

Also, if you have a website, you have a chance to research and incorporate elements that your competitors are missing. You can get benefit from their weaknesses. So, having a website is much better than not having it at all. At least, you can benefit from it.

1.Scope the ranking drop’s impact

The search queries and pages that are impacted by a ranking drop say many about the underlying issue.

Use your web analytics data, Google Search Console data, rank tracking applicationand Bing Webmaster Tools data to identify what the scope of the ranking drop’s impact is so we can able diagnose the issues.

List all search queries that are showing a ranking drop, and include for each one:

• What cluster the query belonged to
• Their old ranking (to establish a baseline)
• Their new ranking
• The difference
• The URL that was ranking
• The content type that was ranking
• Whether the page is index-able
• Any comments that may be useful (for instance, the date when you’ve made changes to this page)

Often just doing this, lays out a pattern. It could be that the ranking drop only impacted particular sections of your website.

2.Recent website changes

Ranking drops are often creating by large changes to a website. When you have migrated a bunch of pages, rolled out a (responsive) rebuild, or reworked a lot of content you’ll see big fluctuations in your rankings. This is natural, and should only worry you as your rankings don’t come back to their earlier state.

Check your SEO monitoring tool

If your rankings are essential to your business, then it’s a no-brainer to detect your website for on-page SEO changes. We distinguish between technical changes and content changes — technical changes often affect the total website, whereas content changes often only affect the pages directly affected.

Technical changes

Double-check that search engines are still crawling and indexing your website in a similar way as before.

Internal link structure changes

Changes to the internal link structure of the website can have a large impact on your pages’ SEO performance, especially if we’re talking changes to links on the homepage, on other authoritative pages, and in the sidebar or footer.

Especially when a rebuild has been rolled out, you often see a big shift in the internal link structure so be mindful of that.

3.Technical issues

If Google’s been having technical issues crawling and indexing your site, this is very likely to impact your top rankings.

Crawl anomalies

Crawl anomalies are preventing Google from collecting the information they requested. If they fail in this step, they won’t be able to index and rank your content:

Blocking Google-bot

More often than you’d think the main reason why rankings drop is that a trigger happy system administrator distinct to block all traffic from bots, or all traffic originating from the United States in the firewall.

Keep in mind that nearly all crawl activity performed by Google is done from the United States, so you’d be actively preventing Google from crawling your site, which will rapidly lead to your pages being DE indexed.

4.Google algorithm update

Google updates are often the main reason behind ranking fluctuations. According to Search Engine Land, Google made 3.200 changes to their algorithms in 2018. We think that number has only been filled out since then.

Some changes are few and barely noticeable; other changes are huge and make or break businesses.

Examine if your ranking drop coincides with a Google update. While Google is rarely open about few updates, SEO specialists across the globe keep a watchful eye and have built tools that find large changes in rankings and try to tie them to updates.

To monitor ranking volatility over time, check out the tools below:

•      Advanced Web Ranking
•      Rank Ranger
•      Algoroo
•      AccuRanker

Keep in mind that ranking drops due to Google algorithm updates don’t always happen instantly. Oftentimes, you’ll see your rankings gradually slipping away. This makes sense, as Google has to re-estimate and reprocess immense amounts of data sets.

Google filters like Penguin or Panda can work the same way, leading to rankings drop over the course of several weeks.

5.Google SERP updates

Not every Google updates about onlytheir algorithm. They can also swap their search engine result pages (SERP) layout by adding other elements which push down your snippet or attract more attention than your snippet.

Keep in mind that rank tracker treats featured snippets straight. When a featured snippet appears for a query, some may not even take it into account whendecribe rankings while others will.

6.Disavowed valuable backlinks.

People disavow spammy backlinks that they don’t want to be associated with, but in 99% of the cases, you won’t have to in order to head off getting a penalty.

While spammy backlinks don’t really participate anything, they also don’t hurt unless there’s a clear malicious intent (such as for example consistently buying 100,000 blog comments every month).

What’s more, disavowing those spammy backlinks may even have a rejection impact on your SEO performance, so be careful with this.

7.Google Manual Action.

When rankings drop, people are again and again afraid that they’ve received a Google penalty. In many of the cases they haven’t that’s why this section is placed so far down in this article.

If you’ve gone through all of the other checks and you haven’t found the main reason for your ranking drop yet, do check whether you may have received a manual action.

8. Website hacked.

Unfortunately, site hacking is a truly active line of business. Once they are “inside,” hackers often take over websites with malicious code and spammy content and links. This is very unhealthy for your rankings, so it’s important to rule out that you were hacked.

It’s actually not likely your website was hacked, but if it has been, you want to know about it ASAP so that you can take measures to regain control of your website and restore it to its native condition.

Google scans websites for dangerous code and activity. If they find your website’s been hacked, they willtell you about this through Google Search Console.

9.Change in search intent and behaviour

Sometimes Google may decide to change its idea on the intent of a search query, and thereby also swap the websites they deem relevant.

Take for example the query Birds of Prey — this could mention to the movie that had trouble ranking (and was later named “Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn”), the bird species. We may not realize this, but for a many queries the query intent changes over time.

Mainly during strange times, like the COVID-19 pandemic. Search behavior quickly changed, which must — directly or indirectly — have impacted rankings. Some products and services were no extend needed, and for others there’s an extreme demand.

10. Competitors making moves.

Your competition is regularly making moves, trying to overtake you and thereby pushing your listings down in the search results.

While it’s rare that the competition takes you over for many search queries in a small amount of time, competition can definitely play a role in your ranking drop.

At that same time, your competition stepped up their game and won some of your present snippets. Together, this has a large impact and your website’s rankings drop across the board. Investigate and locate who you lost you rankings to.After you’ve done so, try to realize out how they managed to beat you.

The SEO industry takes on the same phrasing in relation to SEO activity.

•       White hat SEO

•       Black hat SEO

What Is White Hat SEO?

White hat SEO means following the “rules”. Clearly, you use only ethical tactics and follow search engine guidelines.

What Is Black Hat SEO? 

Black hat SEO means using high-risk practices. You utilize tactics that can (and, let’s be honest, do) work. Until they don’t. These range from using tactics that go against guidelines from search engines to many dangerous activities (which can lead to manual actions).

Google’s Guidelines

Google is well known for having quite clear webmaster guidelines that are used by SEO professionals to identify what could land a website in hot water if discovered.

Google calls our attention to the “Quality Guidelines”, those that denote “the most common forms of elusive or manipulative behavior”.

In these guidelines, we see mention of activities such as “cloaking”, “doorway pages”, and “scraped content”.

The guidelines straight relate to the changes in Google’s algorithms over the years.

Penguin, Panda, and Payday all included measures to minimize the presence of websites in the SERPs that don’t follow the guidelines.

The Difference between Black Hat & White Hat

The core difference between black hat and white hat SEO is whether you are working in the spirit of the search engines’ guidelines.

There may be nuances to the guidelines that you find unclear, but are you working to meet the guidelines or get around them?

Why Do These Definitions Matter?

Essentially, the use of white, black, and gray hat terminology is arbitrary.

The Ways They Differ

It’s not just in their definitions that black, white, and gray hat techniques differ. It’s in their risks and rewards too.

Risk

Implementing black, white, or gray hat techniques all carries risks. Black hat techniques have a direct risk of manual actions.

If you are caught going against the search engine guidelines then you may be penalized by some or all of your website content being taken out from the search indices.

White hat techniques run the risk of being inefficient. The web might be the best place if every website played by the search engines’ rules, but they don’t.

As such, if your brand is in a very aggressive industry you might not be able to rank against competition that is employing black hat techniques.

PBNs and other link schemes can be highly powerful. If you are determined to play by the rules you might sacrifice the high rankings in near instances.

The gray hat method has the risk of being penalized in the future. What is arguable does do is assist keep SEO practitioners in check when they are working on websites that they don’t own.

Black hat techniques, ones that purposely go against the search engine guidelines, carry risks.

As such, websites that go against the guidelines could be punished by an outright or partial ban from the search engine.

That’s very important if the website isn’t your own. You may cause a business to lose its biggest source of income if it can no longer be found through its main organic source.

The Importance of SEO

Quality over quantity is the best motto for life, but is it also the key to SEO? With all the complex layers that come along with practicing effective Search Engine Optimization, it can seem overwhelming to figure out what should be prioritized.

Let’s set one thing direct – there is no golden technique with SEO. In fact, everyone practices it slightly differently depending on what works great for their website and brand.

That being said, there is a fine line between taking part in around with tactics that work for your website and manipulating search engine algorithms to up your rankings. The difference between good and bad SEO practices is well known as White Hat and Black Hat SEO.

Keyword Stuffing & Sneaky Links

There is a long list of Black Hat SEO tactics to avoid, but some of the top no-goes include keyword stuffing, hidden text, and manipulative links. The comical thing is that there is little more evidence that these tactics actually work, and it is almost guaranteed that they will actually damage your rankings.

Keyword Stuffing

Keyword Stuffing is when Black Hat SEOs attempt to manipulate their website’s rankings by repeating their main target keywords unnaturally and out of context. It is explicit when keyword stuffing is taking place as the text typically sits outside of the main content, and makes little sense when read aloud. It is an out-dated strategy that will not work with Google and Bing’s algorithms today and is almost certain to result in a penalty.

Hidden Text

Hidden Text is text that is colored to match the background color of a webpage so that it cannot be visible to the viewer. Hidden text is also commonly implemented by Black Hat SEOs in hopes to sneak extra text or applicable keywords onto the webpage to appeal to search engines. Occasionally, the text is even written in a font size of zero. This is a deceptive strategy, advanced search engine crawlers will likely catch on to this sneaky tactic and lowers your ranking.

Manipulative Links

Manipulative Links, or link schemes, are one of the most common forms of Black Hat SEO. Mutual back linking occurs when Black Hat SEOs hide links in various parts of their sites, blog comments, and even physically hidden (font size zero or matching the background color of the webpage). Since adding links to your content is the best way to up your rankings, Black Hat SEOs pack them into their sites, even when they add no value to their content, in order to rank higher. Again, this malicious strategy is fit to be shut down quickly by search engines.

Violation of Guidelines

All Black Hat SEO tactics clearly disregard Google and Bing’s Webmaster Guidelines and should be avoided at all costs. If you are likely that a web page or site is violating guidelines and might be implementing Black Hat SEO, you can file a report for spam.

White Hat:

Creating content of value to users with the goal of educating, informing, or delighting them.

Just so happens that the content is so adorable that other sites want to link to it as a resource.

Black Hat:

Private Blog Networks (PBNs), adding your website link to any blog comment you can, and paying for links.

Talking about your PBN scheme is not going to achieve your next search award.

It’s also most likely to make risk-averse clients very nervous.

Most employers, if they know much about SEO, will be unwilling to take a risk on someone who brags openly about their advance with content farms.

White hat SEO techniques, used successfully, show the best skill.

Playing by the search engine rulebooks can be a slower, more counter process than black hat SEO.

If you are fortunate without cutting corners then it is something to definitely shout about.

Gray hat SEO, in truth, will form a large segment of any SEO campaign. As such, it is highly well accepted in the SEO community.

Although they straddle the white hat/black hat divide due to the intention to manipulate the search results, they pay dividends and aren’t a clear-cut infraction of the webmaster guidelines.

Many of the people reading this article will possibly have differing opinions on what activity is the white or gray hat.

Conclusion:

White hat SEO and black hat SEO might seem simple to explain on the surface, but in truth, most SEO seems to fall into the gray zone.

Black hat SEO carries substantial risks.

If the website you are working on is not your own, and the owner does not understand the risks, then it is not acceptable to expose the site to those risks.

White hat SEO might seem the obvious step to go if you want to know that you are above reproach.

Is it going to construct you competitive enough though?

In this author’s opinion, white hat SEO and delicately considered gray hat SEO is likely your safest route.

 Until recently, many advertisers viewed Google Ad-Words and Facebook Ads in an adversarial way. The two companies’ outstanding-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that businesses of all sizes needed to make a difficult decision about which platform was correct for their needs; a false dichotomy that remains confusing and misleading to those new to online advertising.

Although the two best  platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many of the businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing the remarkable return on their advertising spend.

In this guide, we’ll examine what sets Google Ad-Words and Facebook Ads apart, how the two ad platforms work, and why you should consider using both as part of your wider digital marketing strategy.

What Are The Differences Between Google Ad-Words and Facebook Ads?

Before we look at the various strengths and features of Google Ad Words and Facebook Ads, it’s crucial to understand the primary difference between the two ad platforms.

Google AdWords: Paid Search

Google AdWords is the world’s largest and most popular PPC advertising platform. AdWords is so worldwide used, it has become synonymous with the term “paid search.” The both terms are used correspondently, even though other platforms such as Bing Ads work similarly.

Facebook Ads: Paid Social

Facebook Ads is a prime example of what is known as “paid social,” or the practice of advertising on social networks. With the largest number of monthly active users (or MAUs) of any social network in the world, Facebook has become a highly competitive and potentially lucrative element of many businesses’ digital advertising strategies.

Key Facebook ad types:

Although advertising on Facebook can be thought of as similar to AdWords, in that advertisers using both platforms are essentially promoting their business via the Internet, this is where the similarities end. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in and how they behave online.

When it comes to the main difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new customers, while Facebook helps new customers find you.

Now that we’ve covered the elementary difference between Google AdWords and Facebook Ads (or paid search and paid social), let’s study the strengths of each platform and how these online marketing tools can be leveraged effectively.

The Strengths and Advantages of Google AdWords

As the world’s most popular and widely used search engine, Google is considered the de facto leader in online advertising. Fielding more than 3.5 billion search queries every single day, Google offers advertisers access to an unprecedented and unequaled potential audience of users who are actively looking for goods and services.

Search queries by platform (via Adobe)

Google’s advertising offerings are split across two primary networks – the Search network, and the Display network. The Search network encompasses the entirety of Google as a search engine, and advertisers can bid on millions of keywords and phrases to focus prospective customers.

The Google Display Network, which offers advertisers more visual ads such as banners, spans approximately 98% of the World Wide Web, making it a great choice for advertisers who want to accomplish marketing goals that aren’t necessarily as conversion-driven as those of PPC ads, such as raising brand awareness on a large scale using banner ads.

An Immense Audience

One of the main advantages of using Google as an advertising platform is its immense reach. Google handles more than 40,000 search queries every second, a total of more than 1.2 trillion web searches every single year. As Google enhance increasingly sophisticated – in part to its growing reliance on its proprietary artificial intelligence and machine learning technology, RankBrain – this amazing search volume is likely to increase, along with the potential for advertisers to reach new customers.

Put simply, no other search engine can offer the possible audience that Google can. This vast potential source of prospective customers alone construct Google an excellent addition to your digital marketing strategy, but when combined with Google’s increasingly accurate search results, it’s easy to see why AdWords is the most popular and widely used PPC platform in the world.

A Level Playing Field

One of the biggest misconceptions among those new to PPC is that whoever has the largest advertising budget somehow automatically “wins” at Google ads. Fortunately, nothing could be farther from the truth as AdWords focuses mainly on the quality and relevance of ads, not how much advertisers spend.

The most relevant an ad is to the user, the better the experience that user is likely to have – and, therefore, the more likely they are to continue using Google as their go-to search engine. For this reason, Google AdWords rewards relevance and best quality above all other factors. This is why smart advertisers with most relevant, optimized, high-quality ads rarely have to bid as highly as advertisers with poorer ads.

Certain keywords may cost more than others – like those in the financial industry, which are traditional among the most expensive of any professional sector – but how much advertisers have to bid will depend highly on the quality and relevance of their advertisements. Some metrics are much important to Google in its evaluation of quality and relevance than others, such as click-through rate, which is considered a reliable indication of an ad’s overall quality and appeal.

Google AdWords and Facebook Ads: Which Should You Be Using?

Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business. When evaluating every solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial, way. Some people hold on comparing Facebook Ads to the Google Display Network, and while the two platforms share some similarities (as detailed in this comprehensive Facebook vs. Google Display Network infographic), how the two platforms have evolved independently of one another shows that AdWords and Facebook should be used in concert, not in opposition.

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. … When effectively-researched and optimized, keywords act as a conduit to connect your target audience with your website.

For SEO, keywords still matter.

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.

In other words, you need to know how people are looking for the products, services, or information that you offer, to make it easy for them to find you — otherwise; they’ll land on one of the many other pages in Google results. Implementing keyword SEO will help your site rank above your competitors.

This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO is directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, its well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

2 types of SEO keywords

1. Short tail keywords

Short tail keywords are keywords that are made up of only one or two words.

In the graph to the right, for example, “dog” is a short tail keyword

2. Long tail keywords

Long-tail keywords, on the other hand, can range from three to 10 individual words, and

sometimes even more. In the same example, “best breed of guard dog for families with children” is a long-tail keyword.

These keywords tend to have lower search volume, but also much less competition. This means that even though fewer people search for them every month, you have a much better chance of reaching those people.

Finding Your Best Keywords for SEO

Most beginning search marketers make the same mistakes when it comes to SEO keyword research:

• Only doing SEO keyword research once,
• Not bothering to update and expand their SEO keyword list
• Targeting keywords that are too popular, meaning they’re way too competitive.

SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. (Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)And you’ve got to diversify.

Here’s a tongue-twister that’s true: diversity is a keyword in the keyword world. You’re not going to stand out if you find yourself using all of the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your research – which else uses your keywords? And how do you make yourself stand out? By providing great content that truly answers the questions your prospective customers are asking with their keyword searches.

Making Your SEO Keywords Work for You

Now that you’ve found the best keywords, you need to put them to work to get SEO results (search-driven traffic, conversions, and all that good stuff).

So: how to proceed? On the one hand, SEO best practices recommend that you include relevant keywords in several high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your Meta tags to your image file names.

On the other hand, successfully optimized websites tend to have thousands or even millions of keywords. You can’t very well craft a single, unique page for every one of your keywords; at the same time, you can’t try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn’t work that way.

So how does it work? The answer is keyword grouping and organization. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages. it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action. When effectively researched and optimized, keywords act as a conduit to connect your target audience with your website.

For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks… you get the idea). Now your pet store can create individual pages optimized for each small keyword group.

A marketer attempting to optimize a web page for the “gourmet parakeet snacks” keyword group should consider doing most if not all of the following:

• Using the keyword in the title of the page
• Using the keyword in the URL (e.g., online-petstore.com/parakeets/snacks/gourmet)
• Using the keyword, and variations (e.g., “gourmet parakeet snacks”), throughout the page copy
• Using the keyword in the meta tags, especially the meta description
• Using the keyword in any image file paths and the images’ alt text
• Using the keyword as the anchor text links back to the page from elsewhere on the site

When optimizing your web pages, keep in mind that keyword relevance is more important than keyword density in SEO.

Ecommerce website management and maintenance is a service that allows online store owners or admins to request changes and then approve them once they are completed. This service is very powerful because it allows the store owner to focus on the other important aspects of their operation. Because hiring an in-house administrator to supply online store maintenance can be expensive, this service can also save a substantial amount of money which can be used for marketing and other vital necessities.

Why is eCommerce Website Maintenance Important

Have you ever visited an online store or website in general that just felt uninviting? Maybe you gave it a chance and tried to purchase a product only to find that you had a difficult time registering or navigating through the site, finding out how to place an item in a cart, or worse yet; you reached the payment page only to be notified that the product is no longer in stock even though it was listed on the site? All of these annoyances and more to the customer can severely damage your reputation and authority online.

Benefits of Ecommerce Website Maintenance

Reduced Cart Abandonment

Abandonment is a term that is commonly used in e-commerce in order to describe a particular behavior of a website user in which the user abandons a webpage without finishing the desired task.

It is possible to bring down the frequency of shopping cart abandonment through proper maintenance of an e-commerce website. It enables you to attend and fix the technical glitches before it is noticed by a visitor.

Improved User Experience

• Can you effortlessly navigate around the e-commerce portal?
• Are new products being shown on the landing page?
• It is possible to find the contact details, easily?

It is important to keep everything organized on an e-commerce portal so that users can easily find the products of their choice. It is equally foremost to ensure that navigation remains straightforward. You can guarantee a smooth user experience as well as the shopping journey at every point of the e-commerce shopping portal through proper maintenance. You may use the ‘Product Mapping’ to take in where to put the products on a website and how to link all products.

Software Updates

It is essential to routinely update the software program (used to build an e-commerce portal) in order to ensure maximum online security and smooth performance.

You have to keep the software program updated at routine intervals irrespective of its type. However, it is important to maintain a backup of every essential feature before updating the software.

Fresh Content

To ensure a better user experience, you have to keep updated content on the e-commerce portal. You may lose the visitors if they have no updated information to read or to watch on a video when visiting the website. It sends an incorrect message to potential as well as current customers. They may think that the business is not conducted successfully, or it does not get your attention. You can keep updated content through the routine maintenance of an e-commerce website.

Types of Ecommerce Website Maintenance

Security Maintenance

Website hackers always search for vulnerabilities in order to breach the security features of a company’s website. Therefore, the main reason for the maintenance of an e-commerce website is to provide it with improved security. If hackers can crack into an e-commerce website, then it may become possible to access the details of customers along with their financial information.

Therefore, planned maintenance scans are paramount to ensure the security of a website irrespective of the type of CMS that was used during the development of an e-commerce platform. It enables you to find out the vulnerabilities of your website’s security and fix them before being found by hackers.

Security is the main reason for website maintenance, so you must ensure that your online eCommerce store is protected from possible security threats. If you need more visitors to your website, you must keep your e-commerce store secure from hackers that are always searching for ways to try and break into a company’s site.

Marketing Maintenance

Marketing maintenance is another type of e-commerce website maintenance, as digital marketing can increase online traffic by driving people to a website whilst improving a website’s SERP. Through marketing maintenance, your e-commerce website will have updated content in different forms (products, blogs, SEO articles, social media posts, e-mails, GIFs, messaging, videos, etc.).

You may use a web analytics service, such as Google Analytics, to realize the nature and demands of the target customers. This type of web analytics service enables you to find the elements of your website that work and the elements that do not work. You can also explore the behavior of the visitors to your e-commerce platform using a web analytics service and will find out what is missing on an e-commerce platform.

Storefront Maintenance

The success of your e-commerce website largely depends upon a good first impression and you can accomplish this goal through storefront maintenance. The viewers of your website may leave the website without looking at the products if they are dissatisfied with the first impression. Hence, you will lose prospective users and you can avoid this risk through storefront maintenance.

Maintaining product information in your store helps attract new customers and let customers know what’s newly released. It’s also necessary to update what products are in stock, low on stock, or out of stock. Not providing your visitors with the updated information disappointments them and pushes them to look for other websites.

Fresh content to ensure a better user experience, you have to keep updated content on the e-commerce portal. You may lose the visitors if they have no updated information to read or to watch on a video when visiting the website. It sends an incorrect message to potential as well as current customers.

What About Website Maintenance Costs?

The cost of properly maintaining an e-commerce website depends upon various factors such as business size, type of platform, conversion rate, back-up, and migration services, etc.

Search Engine Optimization is a process where it allows your website to be found in search engines. It can grow your online presence naturally and help your website obtain high-ranking results in search engines.

SEO can assist your website stand out among a sea of competitors through the use of keywords and phrases related to your brand, product, or services. It is a technique considered to be an important tool to make your business more visible on the internet. Though this method is not that simple per se, it is one of the most effective strategies you can use in current times.

Designing a business requires a lot of work and is never easy, especially when it comes to growth. It involves overseeing how your business operates, managing your organization and financials, and promoting your brand, services, or products that will convert leads into sales.

As technology is united into almost everything now, these tasks have become easier to one side from marketing your brand with traditional posters, billboards, leaflets, TV, and radio ad placements, you have new opportunities you can take advantage of with digital marketing.

Digital marketing is crucial in serving your business success. One of the most essential things to do in your digital marketing campaign is to design a strong website. Alongside other online methods like email marketing or social media marketing, having a website is a supreme foundation for your online presence.

SEO in Helping Your Business Grow

1. Drives Traffic to Your Website

Starting a business is no easy feat and one of the first objectives in your promotional or marketing campaign is to grow your visibility and awareness. Since billions of people can now be found online, having a website is a major step in building your business’ visibility.

SEO can assist you to achieve this goal and help drive traffic to your site. It assists your website to stand out and make it easier for people to find you. Through SEO, your site’s awareness level grows, which aids people to click through to you.

2. Leads to Trust

SEO also assists in building your brand’s authority. As your websites rank topper in search engines and become more visible on the internet, it assists to increase your brand’s credibility. This must be one of your goals in applying SEO to your website campaign strategies.

However, this will not be a rapid success. This will need time and effort from your end. You have to create a positive user experience for your user to help design your reputation over time.

3. Promotes Positive User-Experience

Your SEO efforts should not only be about gaining more visibility by using keywords or phrases but also by making quality websites and promoting positive user experiences for the people who have visited you.

Your website should be simple to navigate and not complicated. By doing this, you make your site easily available for search engines as it looks for quality in its website guidance. If your site loads slowly, has a poor-looking interface and is not simply navigated, it won’t be picked up by search engines.

4. Helps Build Up Engagement and Conversion Rate

If your website lands on the top spot of search engines, you’ll generate a lot of traffic. Many people will click on the web link. As these people visit you, you can further increase your engagement leading to a towering conversion rate.

Have a contact landing page or a chat box where your customers can easily leave a message and encourage them to initiate a conversation. Add your social media link button on your website page so viewers can easily access them if they want to engage with you further. In this way, you start to form a relationship with your prospective clients that can eventually be converted into sales.

5. Increase Led Generation

Everybody is on the internet and about 5.6 billion people use Google search to find products and services. These people are eager to purchase a product or a service. If your website is optimized with the right keywords and phrases, you will appear on their searches which makes you at the right place to catch their interest.

6. Make Your Brand Valuable

When people start to trust your brand, your credibility increases and make your brand more valuable. It is an essential ingredient to make your business a success.

SEO allows you to design your brand value and as your value builds, you gain more opportunities to acquire more customers in your target market.

7. Produces Long-lasting Results

A lot of businesses fail their SEO attempts because they lose patience while waiting for results. Many abandon their efforts and move on to a separate campaign.

You want to note that SEO takes time and is not an overnight success. Unlike other marketing strategies in which you can see results abruptly, SEO is a low and steady process. Once momentum has earned, your online presence and visibility can last months and years. The more effort you put into it, the more results you’ll gain.

8. Cost-Effective

Marketing campaigns can be costly and incur additional expenses. Optimizing SEO is one of the most cost-effective methods to design your brand. You have to shoot out initially but by hiring an SEO agency or individual, its long-lasting results will save you money in the future.

Through SEO, your brand will be in a good place at the right time when people are searching. This makes your chances of a conversion relatively high giving you a return on your investment.

SEO is not an easy task. It is not as easy as just clicking a button or just setting up your website. It requires more. Your website must be optimized and promoted at all times. Working on your SEO will need effort, patience, and hard work. It may not give you fast results but when done right, it will do wonders for your website and your brand that extend over a long period.

Dynamic sites are extremely functional, easy to update, and can be interactive. A Dynamic website is designed up of a bunch of different pieces that come together and form a page. Dynamic sites use server technologies, like PHP or JavaScript, for web development.

when assessed at different schedules whose design is done by server side scripts that has PHP or ASP where every parameter explains the real time web pages along with client side processing and while accessing the web pages the code is sent to the web server with the HTML to the web browser as all the control is with the websites being assessed by the user.

 Given below shows how a dynamic website works:

• The dynamic website displays content on a real-time basis. So, when the visitor wants to display the content, JavaScript checks the server for the contents being asked.
• This is done by either responding or checking the URL to the user directly. Now, a request is sent to the server for the concerned data with the help of JavaScript.
• A PHP script is run to scan the data in the server. This script is passed through SQL and a command is created in SQL with the details from JavaScript and PHP.
• This SQL command is used to gather data from the database as the database will not understand direct coding or any scripts. Now, the data being picked up by SQL is fed into the PHP script.
• The conversion of data being received is ready so that JavaScript understands the output. This transformation is being done with the help of a PHP script. JavaScript does not read SQL data and here JavaScript Object Notation comes as a savior. JSON is being recognized by JavaScript and PHP Script.
• After receiving the JSON data from PHP, data is shown on the website for the user. Here PHP acts as a flyover between SQL and JavaScript. The data displayed on the screen can be manipulated with the help of HTML and CSS. This makes the data more affordable and dynamic for the users.
• Also, when the user wishes to modify the content or delete the content, the same process is followed and all the details are saved into the database.

Uses of Dynamic Website

Given below are the uses of the dynamic website:

• The dynamic website appears more professional due to its dynamic content than the static website. If a business has to be run using a website, it is better to use a dynamic website as the users and the stakeholders can update their requirements in the website and the owners can look into it. This makes the business more interactive and thankful to both the clients and the suppliers. Updating the requirements and making it interactive will not happen if the business holder is using a static website.
• Personalizing the contents of the webpage can be done easily on dynamic websites. The user can view the recently edited content or can edit the location and post photos on the website. If the visitor wishes to hide the contents, he is free to do so. This hassle-free interaction with the website will make the user use the website again.
• All the contents of the website are stored in a unique database. Hence, if the user wants to search for some content or edit the contents in the website, any of these can be done easily by filtering the unwanted posts and deleting them. We can rightly call dynamic websites modern websites.
• The design changes of the website can be simply done with a single click on the code. This change in the template will change the whole content in the website and developers will not take much time to do so. We can revise all the pages together by changing the template and saving it to the desired format.
• Many pages can be created at once by using complex codes in the system and this makes the dynamic websites look more professional. The codes have to be developed only once and this makes the websites get updated every now and then.

Advantages

Below are the advantages:

• The interaction with the customer is appreciated while using a dynamic website. It swaps the behavior according to the customer’s needs and interacts with the customer well. This makes the user make changes easily and experts are not needed to manage the website. A little change in the file changes the entire appearance of the website.
• When there is any problem with the website, it is easy to update and make changes to the site easier than with the static website. If the page becomes stuck due to the code changes in the backend, the user can change the code and make the page respond. This logic works in social media and other dynamic websites.
• Users can move from one page to another page without being stuck on the home page and this is an added advantage of dynamic websites. Also, multiple users can add and edit the contents on the website and this will not create many problems while managing the traffic of the websites.
• Users can search for the content and make necessary changes as the contents are saved on the server.

Extra Advantages,

• IT’S MUCH EASIER TO ADD NEW CONTENT.
• YOU CAN ABLE MAKE SITE-WIDE DESIGN CHANGES INSTANTLY.
• YOUR PAGES WILL BE SIMPLER TO MANAGE.
• YOUR SITE CAN BE MADE MORE INTERACTIVE.
• A DYNAMIC WEBSITE LOOKS MORE PROFESSIONAL.

A Dynamic website that displays different types of content every time a user views it. This display changes depending on a number of factors like viewer demographics, time of day, location, language settings, and more.

There are various applications for dynamic websites. For example, on Instagram when we click on the follow button, all the posts on the web page are opened to us. This is because the page has dynamic content and the client upon receiving the request opens up the content to the user.

Importance of Digital marketing

Digital marketing is the main component of marketing that employs internet and online-based digital technologies like, desktop computers, mobile phones, and other digital media and platforms to encourage products and services.

Digital marketing importance?

Digital marketing is a valuable asset to your business’s growth and assists you establish an authoritative online presence. 90 percent of marketers say methods, like search engine optimization (SEO), are successful.

We covered six reasons digital marketing is important to your business. Keep reading to learn more about why it’s time for your business to approve an online marketing strategy!

1. You reach people where they expend their time

With the growth of the Internet, many people are spending their time online. Over 7.7 billion mankind use the Internet across the globe. It’s become a fundamental part of everyday life to conduct searches, check social media, and purchase products online.

Your clients are online, which highlights the importance of digital marketing. They are browsing the web looking for your products or services. If they can’t notice them because you don’t have an online presence, you risk losing those leads to your competitors.

To manage the best results for your business, you need to build your online presence. You will touch more leads that need your products or services.

2. Your competitors are already doing it

If you are wondering why digital marketing is important, the valuable answer is that your competitors are already using it. Many of your competitors have already taken advantage of all digital marketing has to give. They create social profiles, adapted their website for SEO, and run paid advertisements to gain new leads.

This reason in itself is one of the main reasons why you should use digital marketing. If you want your business to engage with others, you have to do what your competitors are doing and more. By neglecting digital marketing, you’re already falling beyond your competition.

Your competitors are earning traffic that could be yours because you’re not investing in digital marketing. They won’t know that your business is an option and will spontaneously choose a competitor. You must spend in digital marketing to put your hat in the ring and get leads to examine your business as an option.

To keep up with your competitors, you must spend on digital marketing.

3. You can compete with larger corporations

Competition is the compact part of running a business. When you’re in a market with larger corporations, like Walmart, Target, and Amazon, it’s hard to compete with them. They have a large name for themselves, which automatically draws people to trust those corporations.

You have a fighting chance against enhanced corporations, which is why digital marketing is important to your business. Your business can reach interesting leads with the same methods as a bigger corporation.

Methods like SEO and pay-per-click (PPC) advertising level the playing main field With SEO, your site ranks in the search results based on applicability. A corporation can’t buy its way to the high of the ranks. They have to optimize their pages just the same as a little mom-and-pop shop.

When you use PPC, Google ranks ads based on applicability, too. Even if a corporation bids double as much as you per click for the same keyword as your business, it doesn’t guarantee them the top spot. They can’t buy a higher-ranking ad spot because, again, the rank is based on the relevancy of your ad.

This creates the opportunity for small to medium-size businesses to compete with bigger corporations. If you can create content that is more applicable to the selected keywords than your corporate competitors, no amount of money will enable them to outrank you.

Digital marketing is the best opportunity for your business to compete with larger companies to obtain more relevant leads.

4. You can target your ideal audience

The ability to target your audience better is one of the clearest reasons why digital marketing is important.

Think of being able to market straight to people who have an interest in your products or services. With digital marketing, you can personally reach leads interested in your business. You don’t have to desire that people will see your traditional marketing efforts and contact your business.

With digital marketing, you can target your audience more accurately than traditional methods. You can input supreme information about your audience and use that information to shape your digital marketing campaigns. It makes it simple for you to reach the right people.

Let’s say your ideal customers are African-American men between 23-35 years old who are single and make at least $30,000 a year. You’re trying to touch this ideal customer on social media to get them to follow your business.

If you needed to correct target those characteristics, you could easily set those perimeters for your social media ad campaign. This would ensure that only the suitable people specified would see your ad.

You can section your audience, too. Let’s say you also needed to target African-American women with the same characteristics. You could divide these two groups to deliver a customized ad experience that is relevant to them.

When you can target people in your audience, you drive the best results with your campaign. You’ll reach more leads that are attentive to your products or services.

5. You can monitor your campaigns and optimize them for better results

The importance of digital marketing is that you can simply track and monitor your campaigns. When you spend time and money on your campaigns, you want to know that they are working. Digital marketing makes it simple for you to track your campaigns, which allows you to adapt and drive better results.

When you use conventional methods, it’s challenging to know the results of your campaign. If you run a TV ad, you may have to query every person that comes into the store about what brought them to your business. It would be an extremely time-consuming effort that could annoy people who visit your business.

With digital marketing, you don’t want to worry about bothering your audience. Every campaign you run is traceable. You can comfortably track a campaign’s ROI and other indicators to see if it is driving valuable results for your business.

You can see metrics such as impressions, clicks, likes, shares, comments, conversions, and etc. The type of metrics will depend upon the medium and what you need to measure. You can simply set up your tracking system to monitor specific metrics for your campaigns.

When you can track your campaign’s performance, it’s simple to fix it and adapt to changes. Whenever you run a traditional advertising campaign, you commonly can’t make changes until the campaign is over. It only advantages the next campaign you run, which can feel like you wasted money on the previous campaign.

With digital marketing, you observe your campaigns as you go. You can see if they are fortunate or need improvement. If your campaigns want improvement, you can make immediate changes and implement them at any point during your campaign.

You save money when you can make sudden changes. It permits you to get more out of your campaign and spend your budget more wisely.

6. You get an impressive return on your investment (ROI)

If you need to know the importance of digital media, look at the results it drives for businesses. Online marketing strategies have a good return on investment (ROI). When you invest in these methods, you’ll get extra out of them.

Email marketing has one of the largest ROIs out of all methods. For every $1 spent, you have the possibility to earn up to $44 in return — an ROI of 4400 percent! This is a great opportunity for you to grow and earn a profit from your marketing efforts.

Website maintenance is the act of always checking your website for issues and mistakes and keeping it updated and relevant. This should be done forever to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings.

Keeping a website well maintained and captivating is important to companies big and small to engage and retain customers. It’s simple for businesses, especially startups, to cut corners and let a few tasks slide.

Website maintenance can simply become one of those things as it doesn’t always present immediate issues. However, just like your health can fall apart if you go too long without a well-organized check-up, so can the health of your website?

Efficient monitoring of your website is a must for keeping your business running smoothly.

Many new businesses already have a lot on their plates without panic about constantly checking in on their website. It’s fascinating to buy a domain name, throw up something temporary, and just worry about it later. There are more reasons why this is not a fine idea. Maintaining a current, healthy, and active website is important for several reasons.

What Are the Steps in Website Maintenance?

1. Check that all of your pages are loading without errors
2. Run a backup and make sure a previous version of your site is stored
3. Make updates to website software and plagins
4. Check that all of your forms are running properly
5. Remove any spam comments from pages and posts
6. Check your pages to see if there are any broken links
7. Search for 404 errors and fix or redirect
8. Write one or more blog posts to keep your community engaged and encourage SEO traffic.

SEO

The entire point of starting a business is to have customers, clients, or an audience. To direct traffic to your website, you’ll need to keep it regularly updated.

Google fancy to rank websites that have the most relevant and up-to-date information on their search engine results page. They may even de-index your website totally if it hasn’t been updated recently enough and if they suspect it has been infected by malware. You must remain your website frequently updated with current content, news, keywords, and articles to rank well in search results.

Frequent website maintenance is invaluable for SEO strategy.

Customer Attraction/Engagement

If your website is gaining traction and traffic, it’s most important to keep those potential customers. If they aren’t able to learn what they are looking for, current information, and relevant content, there is a good chance you’ll lose interest quickly. For your website to be the helpful tool you want, you’ll need to ensure it is free from typos and grammar issues, has any information a customer could want, and looks engaging and consistent.

Security

This is the single most important reason to retain website maintenance on your radar, particularly if your website is storing any form of customer information. If you are using a website-designing platform like Word Press or Wix, you must ensure that you are installing regular software updates and security patches. It can be simple and attractive for hackers to find and target websites that have sat dormant for too long.

Corporate Image

It’s becoming easier to create a website that looks well-designed and professional. There is an expectation for a professional website from white-collar companies. If your website doesn’t deliver on the assurance of professionalism, your customers will often go elsewhere.

You’re Sanity

 Your website is a very major element of your business. If it is up-to-date and running evenly, it can be a valuable support and asset. If it is not in a good state, it can cost you deeply. Once you are behind on your maintenance requirements, it can be quite the process to bring the website back up to speed. Sometimes, if your maintenance has been ignored for too long, it is easier just to scrap everything and reconstruct from scratch.

Do yourself and your business kindness by holding on top of your website. This will repay you with easy ease of mind.

Keep up with Trends in Design and Technology

The sleeker your website is, the more you’ll convince potential customers that you are their best choice. If you’re staying on top of your website maintenance, you’ll also have the opportunity to be a timely adopter of new website technology that will help the back-end run more smoothly. If you’re always installing software updates, you’ll be able to take advantage of new features that install along with the updates.

As you can see from our checklist, website maintenance shall be a consistent part of your business. Enlarge on itself, and if not correctly implemented, can cause some serious problems and setbacks to your potential growth and business health.

Staying on top of website health gets awareness and organization. This is particularly the case for a huge site with hundreds (or even thousands) of pages.

With the introduction of new tools to make website building simple, website sizes are growing each year. While it’s easy to add pages to most websites, it’s not as easy to retain all of your pages in a good state. Keeping a website well maintained and charming is important to companies big and small to engage and retain customers. It’s simple for businesses, especially startups, to cut corners and let a few tasks slide.

All that to say: keep on the peak of your website maintenance.

How Much Does Website Maintenance Cost?

There are individual cost expectations based on what your website is used for, the size of your audience, and how much content is hosted. We’ve talked over the different pricing brackets below.

Determining If You Should Buy Website Maintenance Packages Several elements go into determining whether you should purchase a website maintenance package.

1. The size of your website
2. The purpose of your website
3. How much of your website is customized content
4. How quickly is your business growing?
5. How much experience do you have with website maintenance?
6. Is your website currently out-of-date?
7. How much time do you have to dedicate to website maintenance?