Know your audience
Landing pages in here is no single-size-fits-all.
Even in a specific calling, there will be different audiences with different needs. For example, weight loss for men above 35 is a specific niche.
However, some men may be stay-at-home mums while others are busy career men. Some may be obese while others are trying to lose just 5 pounds. Some may prefer yoga while others such managing.
So, if you are targeting these dissimilar audiences, you will need different landing pages that speak to them personally. Your headlines will need to be mismatched.
Research what is not working on your landing page
We can’t tension on this any less anybody who clicks through to your landing page need something or at least will look into what is in for them? And that ‘something’ you decide, must be made visible and very explicit. Confirm everything in your head made it onto the page. They mustn’t be put in the correct place where they have to search and figure out what to do the following landing on your page.
The CTA must be clear. The complete landing page involves a headline, image, and must centre around one product, in particular, to keep it clear and simple. Stress more on how does that product relate to the customers? You can put your call to action near the top of the page, even if your viewers might need more information before they act.
Know who you’re talking to
It’s all too simple to read a list of tactics and shoot to edit your landing pages.
But Mike Lieberman of Square 2 Marketing recommends concentrating on “strategy before tactics.”
He explains: “by choice of jumping in and designing a landing page, we should take the time to understand who is going to be landing on that page, what we want them to read remark, and how we need them to feel when they land on this page. This is critical to receiving that conversion.”
Before we go any further, ask yourself the questions Mike divides. Focus your whole landing page around the answers from headline text to video content. You’ll need to initiate with concrete foundations before we build up. “Today, consumers request private treatment, and when you are moving them along a path with strategic targeting and retargeting, you are able to locate the suitable landing page for where they are at”, assume Big Splash Social‘s Anneline Breetzke. That’s why Breetzke recommends picking the time to design landing pages targeted to your visitors personally because “it makes sense to them as the logical next step, which increases conversions.”
Strong headline and a call-to-action
Your headline will determine just how successfully you’re landing page converts. It should be compact and about 8 to 10 words long. The headline should be benefit-driven and mention the amount of value the followers are getting for ‘free’. If you can speak in the customer’s native language and mark their deep-seated concerns in your headline, you’ll have a successful landing page.
Always deliver value
We believe that behind any high-scoring strategy must stand a higher value proposition a clear, easy statement of the benefits, both tangible and intangible, that the company will provide; along with the approximate price it will charge each visitors segment for those benefits. All of the company’s visitors should see significantly more benefit from the transaction than they are being asked to pay.
Make your landing page copy flow
It’s the way you are communicating with visitors. You can’t convince them to convert without text to tell them why right? “In my experience, one of the most effective ways to upgrade your landing page conversion is to activity a captivating flow of text,” explains Ollie Smith of ExpertSure. He says: “You want your landing page copy to be convincing, to get the point across, and to be genuine.”
Design a great pre-click experience
Some might incorrectly assume that landing pages are all about a prominent ‘call-to-action or ‘click me’ button. But that’s not it. The best landing pages that convert well are those that permit a good pre-click experience.
Everything that happens before a prospect clicks your ad, Logos, colours, headlines, images; relevance; when and where it’s already seen. These are just small samples of what can impact a prospect’s willingness to click your ad.
What this means is the copy, design, and overall ‘scent’ of the message that constructs someone to your page (generally called the pre-click experience) should lead seamlessly into the landing page experience, maintaining similar copy, imagery, and ‘scent.’”, Read on to understand each of these elements that attach to your landing page’s scent on the page.
Reference Google Ads data
Chances are you’re driving trade to your landing pages from Google Ads campaigns. Instead of sitting blindly and hoping for the good, Lindsey Broussard of Online Optimism recommends diving into your Google Ads data and making personalized tweaks based on the results.
No external links
As mentioned advanced, your landing page only has one objective to turn visitors into followers.
If you have links pointing to your blog or other pages, a percentage of your followers may click on these links and disappear down the rabbit hole without ever subscribing to your list.
A decent ‘Thank You’ page
Last but not least, once a visitor signs up, they must be taken to a thank you page which lets them know that their free gift has been emailed to them, or ask to click on the email confirmation link which was just sent to them. Or say, “Thanks for signing up!”
What matters is that you tell them what they want to know, and this will encourage them that their action (signing up) was acknowledged.